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Sales Manager Retail

Dallas, TX
September 30, 2023

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Sherri Spalding **** Lincoln Hills Court, Frisco, TX 75034 406-***-****

Sales Management Summary __

●15+ years of experience in sales including retail, distribution, manufacturer, business-to-business, and C-Level

management with proven success in consistently achieving quota and goals

●Exceeded quota by 300% selling Motorola cordless phones to Walmart

●Member of Leadership Team at ICOM attending quarterly meetings and special projects were implemented

to increase sales nationwide

●Accomplished at managing marketing reps, territory sales, national account customers, channel partner

management and relationship management

●Excellent time management, presentation, negotiation, problem-solving, communication and writing skills

●Known to be persuasive, detailed organized and quick thinking


Art, Sketching, Member of Dallas Gem and Mineral Society, Jane Austin, 16th Century History, Baseball, Stand-up Comedy-open mic

Professional Experience

Apollo Merchandising Services Missoula, MT

Team Lead, Reset Specialist Dec 2017 - Nov 2021

●Retail Merchandising Services in Montana - Cosmetic Specialist - Team Lead

●Worked at all large retailers that sold L’Oréal, Maybelline, Revlon, Cover Girl, Elf, Sally Hanson and other beauty products including cotton and cosmetic tools

●Rewired, removed and reinstalled new lighting, changed out lighted displays, shelves, signage and any merchandising or products that were to be reset for a new season, colors or updated.

New Heights Marketing Dallas, Texas

Director of Sales Aug 2013 - May 2016

●Established business from scratch and grew to over $100K business by developing and implementing sales and marketing strategies

●Built and maintained a customer base manufacturing Logo T-shirts and apparel for local school mascots and school stores, adding 38 new clients and boosting the revenue of the company by 65%

●Gained trust and became a preferred vendor to The Dallas Cowboys retail stores by consistently meeting their expectations and business needs

●Created successful logo apparel and crystal embellished apparel for corporate companies and local school mascot spirit wear

Icom America, Inc. Bellevue, Washington Home office in Dallas

National Accounts Manager, Regional Sales Manager Nov 2002 - Jan 2013

●Managed the national relationship of Icom’s largest distributor (Bearcom) selling to large retailers, National, regional and local end-users, including direct sales to state and local government

●Promoted to National Accounts Manager with added responsibility for sales in Texas and NOLA sales region encompassing 100 independent dealers

●Increased sales by 48% above fiscal last year when hiring 5 manufacturer reps leading sales in the South-Central region

●As primary speaker, sales and product trainer, organized, implemented and supervised all regional and national sales meetings

Weblink Wireless Dallas, Texas

National Account Manager Jan 2000 - Nov 2002

●Supervised and coordinated all aspects of the multi-million-dollar contract between Weblink and Verizon including the agendas of C-level and IT Directors in meetings between our customers (Arch, Verizon and Metrocall) and Weblink

●Won the Vice President’s “Key to Success” award for 2000

●Launched very successful marketing rebate program that increased sales by 35% in one year

Motorola Mobility Schaumburg, IL Dallas home office

Territory Sales Manager Retail Sales Manager Feb 1995- Dec 1999

●Bearcom was one of my National Accounts and as we tripled my quota

●Promoted to Territory Manager and increased sales and exceeded goals for top 10 customers

●Retail Sales Manager – direct responsibility to the buyers of Walmart, Best Buy, Tandy Corp, Circuit City and others

●Solely responsible for all return authorization approvals and processes for Best Buy and Circuit City

Education & Certifications

●Associates Degree, Business, Blinn College, Brenham, Texas 1984

●Bachelor of Business Administration, University of Sam Houston 1987

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