Product Development Graphic Designer

Elizabeth Parkin

************@*****.*** • linkedin.com/in/elizabeth-parkin-21556819

New Jersey • 732-***-****

Summary

Senior Design Director

Highly creative executive with comprehensive experience directing quality design/visionary projects from conception through completion for a variety of high-profile clients/brands.

Repeated success conceptualizing and executing innovative design strategies aligned with brand objectives and targeted audiences. Adept at translating complex ideas into visually compelling designs to effectively communicate key messages and enhance brand recognition. Skilled in building and motivating high-performing design teams, recruiting top-tier talent, and providing comprehensive training to achieve remarkable outcomes. Instrumental in driving design process optimization, enhancing quality, and streamlining workflows. Remain well-informed of industry trends, emerging technologies, and design best practices to ensure innovation and maintain a competitive edge. Leveraged excellent organizational and communication skills to establish working relationships at all levels for positive project outcomes.

Areas of Expertise

•Creative Direction

•Collaborative Design & Development

•Corporate Brand Identity

•Product Development

•Promotional Brochures & Pamphlets

•Sales & Marketing Initiatives

•Project Lifecycle Management

•Trends Research & Analysis

•Relationship Management

•Team Building & Leadership

•Cross-functional Collaboration

•Issues & Problem Resolution

Notable Career Accomplishments

●Delivered diverse marketing collateral, logos, invitations, and innovative creative solutions to clients within the freelance domain.

●Oversaw end-to-end design workflow, spanning from initial concept pitches to tangible sample realization; spearheaded the creation of both licensed and non-licensed merchandise across product categories such as bath, beach, kitchen, bedding, and 3D items.

●Steered and directed a team of five designers, contributing to the successful sales of acclaimed programs in the retail sector.

Professional Experience

JAY FRANCO & SONS, LLC, New York May 2003 to Present

Senior Design Director, Oct 2014 to Present Designer, May 2003 to Oct 2014

Direct and manage a high-performing team of designers, while facilitating seamless guidance and leadership across the entire design workflow. Orchestrate the successful alignment of design team outputs with precise business requirements adhering to retailer-specific design timelines and action calendars. Nurture and cultivate robust associations with licensors, assimilating brand aesthetics to present pioneering concepts to potential buyers. Engage with sales, product development, and approval units to propel impeccable realization of samples and production in exact harmony with design intent. Source exceptional talent, deliver comprehensive training, and instill unparalleled motivation within team members. Foster enduring partnerships with vendors, sales teams, product development, and licensors for transparent communication adherence to deadlines on both local and global scales.

●Spearheaded trend exploration initiatives via frequent travel, trend scouting, and vigilant monitoring of social media landscapes.

●Conducted extensive travel to liaise with licensors and retailers, fostering strategic alliances and global collaboration.

Career Note

Graphic Designer BROWN HARRIS STEVENS, New York

Education

BFA in Visual Communications University of Delaware, Newark, DE

Technical Proficiencies

Photoshop, InDesign, Illustrator, CAD, Microsoft Office, and Mac and PC Platform

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