KAREN M. SOMMERFELD

Greensboro, NC 336-***-**** adyxbe@r.postjobfree.com LinkedIn Contently

QUALIFICATIONS PROFILE

Award-winning copywriter, copy editor and proofreader who successfully develops concepts and elevates written content to appeal to different audiences. Collaborative team member with proven capacity to create compelling campaigns, address diverse topics and mediums, simplify complex scientific information, and ensure accuracy and legal compliance. Detail-oriented to oversee numerous projects simultaneously, manage multiple brand voices, editorial standards, and style guides, and meet aggressive timelines and quality standards in high-pressure environments.

Areas of expertise

Digital and print content Social posts Blog posts Websites SEO Ads Promotional materials

Textbooks Science catalogs Depositions Content hubs Idea-pitching Client relations

PROFESSIONAL EXPERIENCE

Senior editor/copywriter/senior copy editor, Pace, Greensboro, NC, 2011 – Present

Identify and present innovative ideas for promotional campaigns. Write and copy edit communications for diverse Fortune 500 clients’ websites, social media channels, content hubs and printed materials to optimize SEO performance and achieve performance objectives.

Key achievements:

Orchestrated Pace’s newsletter transformation from print to digital format as longest-running editor of 450-employee agency.

Originated idea for STAINMASTER’s “Home Enhackments” — a series of short home-improvement videos designed to engage audiences across social channels.

Copy editor, MullenLowe (formerly Mullen), Winston-Salem, NC, 2010 – 2012

Read, reviewed, verified and edited written content for a variety of clients and audiences to achieve specific objectives and meet quality standards. Pitched new ideas and prospective clients.

Key achievements:

Improved writing for digital and print advertisements, presentations, and online content to ensure clarity and accurate information, and verified brand voice through meticulous editing and proofreading.

Directed numerous projects simultaneously in fast-paced environment and addressed completing priorities to consistently meet tight deadline requirements.

Editor/proofreader, Carolina Biological Supply Company, Burlington, NC, 2008 – 2010

Fine-tuned all corporate communications, including 10,000-item catalog, advertisements, textbooks, instruction manuals, website content, email marketing and promotional materials.

Key achievements:

Ensured accuracy of 10,000-item catalog and descriptions for reagents and equipment used in medical research.

Increased readability and accessibility of complex scientific information through simplified writing and editing.

In-house ad agency proofreader, The Wonderful Company (formerly Teleflora), Los Angeles, NC, 2006 – 2007

Proofread national and international advertisement campaigns, catalogs, websites, marketing guides, recipe books, and nutritional labels for multiple Roll International companies, including Teleflora, PomWonderful, and FIJI Water.

Key Achievement:

Guaranteed accuracy in grammar and legal compliance for product labels and promotional materials.

RELATED EXPERIENCE

Freelance copywriter and editor, various clients

Leverage quality communications skills to write and edit content for numerous clients including textbook publishers, advertising and marketing agencies, other copywriters, authors, and websites.

Key Achievements:

Wrote original column for Purple Clover — a website targeted to Gen Xers and baby boomers.

Secured ongoing working relationships with two former employers for writing, editing and proofreading services.

More than a decade freelancing for Pyrczak Publishing, a statistics textbook publisher. Became the coordinating copy editor, compiling all corrections from all editors and ensuring changes were made.

EDUCATION

Bachelor of Arts, major in English – Michigan State University

Dean’s List six consistent terms; Study-in-England program scholarship winner

AWARDS & RECOGNITION

2020 Gold MarCom Award for Pace Puppython

Two-Time Winner of Spirit of Pace Award, 2020, 2015

Verizon Team Award, 2015

Featured Blog, O’Henry Magazine, 2015

Best Blog in Greensboro, Yes Magazine, 2013

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