Michael Lyman

*** ********* ******, ******, ** **610 • +1-312-***-**** • adyuw2@r.postjobfree.com

https://www.linkedin.com/in/michaellyman

SENIOR LEVEL BUSINESS DEVELOPMENT EXECUTIVE

Specializing in business development; new openings, distressed properties and creating new sources of top line revenue. Dynamic leader, innovative business strategist and collaborative bridge builder with more than 25 years’ experience in the areas of: new business development, sales & marketing, and project management. Repeated success positioning businesses to greater levels of financial solvency and efficiency by creating business infrastructure and workflow methodologies; building solid networks with steady revenue pipelines; strengthening brand awareness; and fostering strong client relationships. KEY AREAS OF EXPERTISE

• Business Processes & Development • Competitor Research • Project Management

• Market Analysis & Needs Assessment • Brand Management • Channel Development

• Strategic Planning & Partnerships • Event Production • Sales Strategy & Client Acquisition

• Marketing Communications • Team Leadership • Financial & Business Plan Development PROFESSIONAL EXPERIENCE

ML HOSPITALITY GROUP, LLC. December 2018-present

ML Hospitality Group is a consulting firm working with property owners as well as founders of startup businesses within the hospitality industry providing business development and marketing services. Founder and President

● Business Development - Developed new sales and marketing strategies, secured top line revenue, team development and alignment, customer acquisition and retention.

● Key Clients: Amazon Web Services (AWS) Cachet Hotel Group, Marriott Internation,, Ian Schrager Hotels., TourHero. HILTON AT TOLEDO DOWNTOWN, TOLEDO, OH May 2021 – Nov 2022 First Hospitality is an award-winning, hotel management, acquisition, development, and consulting company. The company operates distinct lifestyle properties across 19 brands throughout the U.S., totaling more than 7,000 rooms. Complex Director of Sales and Marketing

● Business Development - Retained to conceptualize, plan and lead business development efforts to transform a distressed hotel property into a 3-star Hilton brand operation.

● Market Analysis - conducted detailed assessment of competitor landscape and Toledo’s business ecosystem to identify key feeder cities and businesses traveling to Toledo - domestic and international.

● Marketing/Sales Strategy & Client Acquisition – Developed comprehensive plan and budget to capture market share consistent with corporate financial and business objectives. Exceeded pre-opening revenue goal of $1M by $300K.

● Team Development and Leadership – Sourced, trained and lead a sales team of three people.

● Public Relations – Established successful relationships with local businesses and media outlets to help create awareness and amplify project milestones.

SYDELL GROUP, CHICAGO, IL July 2016-November 2018

Sydell Group is the creator and manager of unique hotels rooted in their location and architecture. Their diverse portfolio of award-winning properties includes The NoMad, New York; The Line Hotel, Los Angeles; Freehand Miami & Chicago; as well as upcoming openings in Los Angeles, Washington, DC; London; and New York.

Acting Director of Sales & Marketing for Freehand Chicago and Saguro Hotel and Spa, Scottsdale, AZ TOURHERO, NEW YORK, NY December 2014-June 2016

TourHERO is the newest B2B addition to the "Travel Hero" family of products and services, purchasing over 12 million domestic hotel room nights annually. The company is a full-service receptive tour operator offering a wide variety of products for the international traveler, with a specialty in servicing FIT and groups, offering accommodations, transportation, tours, sightseeing and event management. Director, Business Development

● Project Management – Worked in tandem with Founders/Owners to bring TourHERO to market. Pioneered and developed the Permanent Room Division.

NEW YORK GUEST, NEW YORK, NY August 2010 – November 2014 New York Guest is a full-service travel solutions company catering to visitors to New York City. The company offers travel planning for individuals, group travel planning for corporate, leisure or student groups, and concierge services for hotels throughout the city. Director, Hotel Sales

● Business Development - Hired by ownership to increase revenue opportunities from both existing revenue channels and foster new business development.

● Developing Channels - Increased revenue by 20 % from existing contacts by creating direct links to key booking channels enabling the business to maximize revenue.

● Business Process – Tasked with streamlining meetings and events department to establish efficiencies and better manage workflow. Strategy produced 15% in new bookings, cut client response time in half and doubled new business development. HILTON HOTELS CORPORATION

THE WIT, CHICAGO, IL January 2009-March 2010

The Wit is a 310-room full-service property located in downtown Chicago. Hotel caters to corporate transient guests and group meetings as well as weekend leisure travelers and social groups.

Director, Sales & Marketing

● Business Development - Lead hotel launch team focused on go-to-market strategy. Managed team of 15 that successfully opened the property and executed in the areas of Sales, Marketing, PR and Catering.

● Branding & Market Development - Managed branding process and marketing components including print, web, and social media.

● Market Positioning – managed public relations strategy and execution to elevate awareness, position as thought leader and maintain mindshare within media circles; the Wit Hotel in May 2009, was noted as the "smartest hotel of the decade" by the New York Times in October 09; consistently outperformed competitive set; received AAA Four-Diamond Award within two months of opening.

● Channel Partnerships - strategically aligned the Wit with Chicago's key cultural institutions to broaden market base. MARRIOTT INTERNATIONAL

JW MARRIOTT, GRAND RAPIDS, IL April 2006-December 2008 The JW Marriott is a 337-room full-service property located in downtown Grand Rapids with over 27,000 SF of event space. Hotel caters to corporate transient guests and group meetings as well as weekend leisure travelers and social groups. Director, Sales & Marketing

● Business Development - Lead Sales & Marketing team that opened the first upscale JW Marriott property in the Midwest. Managed all aspects of marketing strategy and implementation, revenue generation and event production.

● Sales & Marketing Strategy Development - translated research statistics and analysis into sales strategies and tangible revenue-generating opportunities targeted to multiple industries including financial and medical; recipient of ADDY Award for JW Marriott opening collateral.

● External Channels - partnered with advertising and PR agencies to generate and communicate excitement within local and national markets; consistently surpassed revenue goals; exceeded opening goal by $1.2 million.

● Internal Channels - interfaced with Marriott Regional sales office to increase sales by employing both the Event Booking Team to capture short-term bookings as well as revenue management team to insure proper pricing in all distribution channels.

● Talent Acquisition - hired and trained staff of seven. DESTINATION HOTELS & RESORTS October 2003-February 2006 THE ALGONQUIN, NEW YORK, NY

The Algonquin is a historic hotel located in midtown Manhattan. Since 1902 the boutique property, consisting of 181 rooms and suites, has been home to poets, artists, and musicians. Among many aspects, it is known for its $10,000 martini. Director, Sales & Marketing

Tasked to reposition the hotel to better attract the transient market segment.

● Increasing Profitability - increased ADR by $70 through better management of key distribution channels coupled by signing an additional 50 new corporate accounts.

● Client Retention - developed internal programs to better service guests.

● Talent Acquisition - hired and developed sales and catering staff.

● Promotion Development – created the $10K martini; sold 4 during tenure at hotel. Best in Show at the Adrian Bell Awards. LOEWS HOTELS May 1998-September 20003

LOEW’S METROPOLITAN HOTEL, NEW YORK, NY

Formerly a Loews New York hotel, the 20-story 759-room property is now part of the Hilton brand collection. Clientele consist mainly of corporate transient, leisure travelers and tour groups. Director, Sales & Marketing

Held multi-faceted role to rebrand and reposition the property from the “Loews New York” to the “Metropolitan Hotel”. Managed

$2.6M marketing budget and staff of 25 in areas of marketing, sales, catering, revenue management and reservations.

● Brand Development - Developed strategies to identify and define the hotel’s unique market position and brand differentiator.

● Building Sales Strategy - Translated market/customer insights, analysis and branding strategy into sales process, content, and product communication vehicles including, sales materials in both digital and print, customer presentations, and proposals; consistently exceeded room revenue and achieved rev par growth of 8% annually.

● Communicating Offerings - Developed key sales materials and implemented brand standards and style guide requirements. Developed “win-win” scenarios for clients, composed detailed RFPs and made successful client presentations. Managed extensive media blitz.

ADDITIONAL WORK EXPERIENCE

Berlitz International, New York, NY Director of Sales 1996 - 1998 Jonathan Woodner Co., Washington, DC Director, Sales & Marketing 1990 - 1996 Potomac Hotel Group, Washington, DC Director of Sales 1988 - 1990 MEMBERSHIP BOARDS COMMITTEES

Hotel Sales & Marketing International (HSMAI) New York, NY Association of Corporate Travel Executives (ACTE)

Global Business Travel Association (formerly NBTA) EDUCATION

B.A., International Relations, Lake Forest, IL

LANGUAGES

Working knowledge, Spanish & French

Contact this candidate