Sales Manager General

LAWRENCE GREENSPON 312-***-****

Charleston, SC

********@********************.***

Full-Service Marketing/Advertising Agency Owner

Executive Level Broadcast TV Sales and Station Management

TV Show Creator/Executive Producer

Media Negotiator

Sales Professional

Dynamic leader with sales, marketing and management expertise. Experienced agency professional handling creative and media campaigns from start to finish. Known for passion, commitment, integrity, leadership, coaching, loyalty, and performance excellence. Knowledge and experience working on events of all sizes. Manage broadcast television stations with vision and strengths to devise and implement winning strategies, increasing revenue to record levels. Develop original creative promotions: ideas sell. Motivate and coach sales and support teams to peak performance. Successfully build network of high-level relationships with executives at client level and at media outlets. Collaborative and approachable, delegating, inspiring and managing internal support staff. Successfully created a broadcast television show.

EXECUTIVE STRENGTHS:

Eight years of Chicago TV Station Management Experienced leader/coach/motivator Fiscal Responsibility

Ten plus years of Agency ownership Qualitative & Quantitative Research Inventory Management

Digital Media Budget & Forecasting Business ownership

Strategic Planning Effective Negotiator Linear Television & Radio

Highly Self-Motivated Event Sales & Management

PROFESSIONAL EXPERIENCE (IN ORDER OF RELEVANCE)

Owner of Greenspon Advertising, Charleston, Chicago and Charlotte 2005-present

Successfully built and grew a full-service National boutique style agency.

Personally, responsible for upwards of $5 million in multimedia billing from accounts across the US.

Responsible for all facets of running the business alongside partner including profit and loss, forecasting, expense management.

Highly experienced in negotiating TV, Radio, Outdoor, Direct Mail, Digital.

Creator/Executive Producer, Charleston Home Showcase Television Show 2018 – 2022

Successfully created a broadcast television show, Charleston Home Showcase.

Hire and coach sales and production teams.

Production of a new episode each month and generating revenue to profitability from the very beginning.

The show became appointment TV and is well received by advertisers and viewers alike.

Vice President of Accounts, Momentum Marketing, Charleston SC 2014-2019

Executive lead for account management and coaching of team members.

Increased media spend from $75k to more than $2 million per year on key auto dealership account.

Oversaw all aspects of client marketing and advertising campaigns.

Local Sales Manager of NBC WMAQ and General Manager of PAX TV Chicago. 1998-2005

Launched PAX TV (now ION) in 1998. Part of management group that launched 75 PAX TV stations.

Led effort to build the station in downtown Chicago. Local Sales Manager from launch date until NBC bought PAX in 2003. Then responsible as General Manager, managing all aspects of the station.

Led station to number one in revenue amongst the station group every quarter, every year.

Managed, coached and motivated sales executives and support staff. Directed sales executives to develop new business through effective communication and high-level professional relationships.

Based on direct and agency relationships I also had the responsibility as one of three Local Sales Managers at NBC Chicago on key accounts that the station was struggling with.

Successful General Manager of PAX TV while at the same time performing Local Sales Manager duties for the Owned and Operated in the 3rd largest market.

Fostered integrated sponsorships, increasing local market share. Multi-million dollar partnerships with leading companies throughout the Chicagoland area.

Exceptional Sales team retention over years of sales leadership.

Collaborated with Executive Management team, establishing weekly yield, forecasting and the annual budgeting process.

Exceptional skill with inventory management, rate structure.

Contributed to team and station, collaborating and working on strategy with department heads and professional team partners to help deliver the best product for our viewers and ensure maximum revenue growth

EDUCATION

Bachelor of Arts (BA), Advertising, Henry Grady School of Journalism, University of Georgia

TECHNICAL PPROFICIENCIES

Research Tools: A.C. Nielson, LPM, Kantar, Media Monitors, Various traffic systems, Strata, TV Scan, Polk, Scarborough

Software: Microsoft Office, Visme

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