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Bryan Adamson

Senior Product Manager

Alameda, California

adyrrt@r.postjobfree.com 323-***-****

https://www.linkedin.com/in/bryanadamson/

Accomplished 15+ years, product strategy and enterprise solutions, forging SaaS product initiatives and robust cross-functional product team engagement. Formed a Lean Product culture, aligning product strategy with customer requirements. Promoted user-centric engagement, executing product design, quality development, and on-time delivery, strengthening user satisfaction, conversion, and retention advancing corporate value. Areas of Expertise

Product Management, Business Growth, Product Strategy & Road Mapping, Digital Marketing, Customer Success Management, Business Intelligence & Analytics, Product Development, SaaS, Enterprise Management, Cross-Functional Team Leadership, Social Media, Agile Project Management Scrum & Kanban Professional Experience

Perchwell

Senior Product Manager

New York, NY

05/2022 – 02/2023

Directed product and business management strategies and cross-functional teams, technology development, and data analysis for residential real estate, technology platform solutions provider.

§ Planned and implemented innovative technology stack initiatives for multiple listing service (MLS) platform, built a high-performance product team and roadmaps, and advanced brokerage and agent business operations nationally, reducing operational costs by 20%.

§ Drove data analytics processes, strengthened engineering feasibility testing and solution management, optimizing the go-to-market (GTM) timetable of deliverables by 25%.

§ Restored quality staff and client engagement for new CRM and CMS programs, forged a healthy and singular organizational culture, ensuring product offerings aligned with client requirements. LinkedIn

Senior Product Manager

Sunnyvale, CA

02/2021 – 04/2022

Led product development for the Workplace mobile and web enterprise application team, building hybrid workplace IoT tools and collaboration features for all of LinkedIn’s global sites and employees.

§ Directed LinkedIn Workplace mobile and web application enterprise teams, fostered collaboration with team, executives, and clients driving consensus, enhancing corporate communication and product messaging.

§ Streamlined launch process, improved software release metrics by 65%, bettered application quality and reliability from 97% to 99.99%, and grew user satisfaction from 2.5 to 4 out of 5.

§ Conceptualized and executed individual COVID attestation tools, which ensured staff compliance and return to the onsite workplace.

§ Restructured the product development process and roadmap, guided the Bangalore engineering team, and liaised with global partners and stakeholders. EveryoneSocial

Director of Product Management

Salt Lake City, UT

09/2020 – 12/2020

Managed product and business development policies and procedures for employee advocacy and marketing platform.

§ Managed a new social media enterprise platform for employee advocacy, exploring and exposing new channel partnerships with Facebook and IBM, among others, exceeding corporate expectations.

§ Championed and led best practices in Agile Scrum project management, adopting Jira Cloud environment, which empowered operational productivity 100%.

Bryan Adamson

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§ Bolstered unique enterprise relationship management leveraging strategic data analysis, lowered client churn from 15% to 5% saving $10M in annual recurring revenue (ARR). SparkPost

Senior Product Manager

San Francisco, CA

02/2018 – 03/2020

Led the front-end development team and delivered transactional email, deliverability, and analytics products for enterprise and mid-market customers in the financial services and healthcare segments.

§ Reinvigorated new product design, discovery, and deliverable methodologies building strong product development cross-functional teams, furthering operational efficiencies and GTM deliverables.

§ Guided product development for FinTech enterprise market sectors; steered Agile management of front- end development, expanding client onboarding and conversion.

§ Participated in quarterly business reviews (QBRs), presented roadmaps, and collaborated with enterprise customers, including CapitalOne, New York Times, and Zillow, to understand their needs and gain alignment with the SparkPost roadmap.

SendGrid

Product Manager Director

Redwood City, CA

06/2015 – 06/2017

Led product development and launch of an email marketing SaaS platform called Marketing Campaigns.

§ Launched Marketing Campaigns and achieved 130% year-over-year growth, 27k active customers, and 7k paying customers, generating an $18M run rate less than two years after launch.

§ Tracked and analyzed data for key performance indicators (KPIs), including Net Dollar Retention (NDR) and Net Promoter Score (NPS), driving decisions that increased NDR by 5% and NPS by 10%.

§ Initiated a project differentiating and stabilizing Marketing Campaigns platform by increasing scalability and reliability, resulting in 100% uptime over a high-volume marketing period leading up to Black Friday while sending over 1 billion emails.

VerticalResponse

Director, Product Management

San Francisco, CA

06/2007 – 06/2015

Product lead of the flagship SaaS email and social media marketing platform for SMBs, with 70k customers, generating $26M annually; managed the roadmap and a team of PMs, Designers, and Engineers.

§ Drove 200% higher product engagement by implementing enhancements gained from instrumenting the platform using Google Analytics, providing insights into user behavior and needs.

§ Migrated 95% (or about 55k) of VR’s customers to a new email editing platform as the project lead by providing training and documentation and strategically limiting access until retiring the older product.

§ Increased customer acquisition by 50% after creating and releasing a refer-a-friend feature. ADDITIONAL EXPERIENCE

TotalMove.com, Senior Product Manager, San Francisco, California AT&T (SMARTpages.com YellowPages.com), Senior Product Manager, Pasadena, California Education

Bachelor of Science in Business Administration & Marketing University of Southern California – Los Angeles, CA Technical Proficiencies

Tools: MS Office Suite, Excel/Google Sheets, Google Analytics, SQL, A/B Testing & Experimentation, Pendo, Jira, Confluence, Aha!, Asana, Notion, Balsamiq, Miro, Figma, Loom, Teams, Slack, Intercom Processes: Agile Development (Scrum & Kanban), Lean Product Management Methods, SDLC

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