Project Coordinator Marketing Director

BERT P. HIGHET

**** ******* ***., #**, ********** CA 95608

916-***-**** Email: ******@*******.***

QUALIFICATION STATEMENT

A holistic thinker & acute problem solver who quickly adapts to new & difficult challenges. Over 30 years experience in Marketing Design, Research, Planning & Advertising Sales Management for governmental institutions, corporations & small businesses. Possess the skill to lead corporate entities to the next level of success.

PROFESSIONAL EXPERIENCE:

2001-present: Marketing/Advertising Consultant, Sacramento, CA

Primary Clients: Sacramento Metropolitan Chamber of Commerce

Aquarius Enterprises, El Segundo CA Western Specialty Products, Portland OR Marketing Concepts, Yakima WA

1995-2001: Marketing Director, Direct Media Publishers, San Diego, CA

Promoted Electracheque - a commercial/advertising credit card

1987-1995: Principal & Managing Director, Pyramid Marketing, New York, NY

Tourism & Hospitality consulting. Designed Marketing Plan for Stephen W. Brenner Associates, the most prestigious Hotel Appraisal company in NYC.

Market study for Holiday Inn in Aruba to become “COUPLES” only Resort.

1984-1987: Senior Associate, Marketing, Chervenak, Keane & Co., New York, NY

Performed feasibility study for new Minneapolis Convention Center

1981-1984: Project Director, Quadrant Marketing Ltd., New York, NY

Forecasted the future of the International Cruise Line Industry at 1983 Annual Travel Outlook Forum in Washington D.C. Study on Harlem as an Int’l Tourist Destination was recipient of the 1982 Wesley Ballaine Merit Award

1979-1981: Project Coordinator, Dept. of City Planning, New York, NY

Land Use Planning, Zoning Variances. Homeless Housing

1978: Planning Aid, Community Development Agency, San Luis Obispo, CA

Drafted first apartment-condominium conversion ordinance for City of S.L.O.

EDUCATION:

Degrees:

M.P.S., Tourism & Travel Administration, New School, NYC, 1982

B.S., City & Regional Planning, California Polytech Univ., S. L. O. CA, 1979

Certificates:

Basics of Exporting, U. S. Dept. of Commerce, Santa Clara Dist. Office, 1995

Marketing Strategies, Harvard Univ., Cambridge, MA, 1982

MILITARY: 1971-1975, U.S. Navy, Submarine Force Pacific Fleet. Vietnam War Veteran

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