Lorraine Casscles

Director: Creative, Account Management & Strategy

516-***-****

adyrps@r.postjobfree.com

Dedicated, organized, Design Manager/Sr Account Director, Experienced strategic thinker in directing design staff and outside vendors for design and production of global/regional packaging, sales promotional material, POP signage and special events. Extensive knowledge in skin care, body, color, CPG and health and wellness categories. Additionally focused on innovation and sustainability.

WORK EXPERIENCE:

Sr Account Director: SGS&Co New York, NY

2019 to 2022

Sr Account Director: Shiseido brands including Tory Burch, NARS, BareMinerals, Laura Mercier and BUXOM

•Lead production mangers to facilitate efficient processes for each client to increase productivity

•Manage client budgets and invoicing of internal and external sources

•Strong ability to work cross functionally with internal and external soursces

•Capable to work with challenging clients and personalities

•Negotiate contract pricing for each brand for long term projects, production, design and comps

•Clear demonstration to implement artwork routing systems to optimize timing to minimize complexity

•Search, interview, train and manage talent hiring for client project management requirements

•Excellent written and verbal communication skills

Global Strategic Design Manager: Colgate Palmolive, New York, NY

2006 to 2017

Global strategic design manager: Long Term Innovation across skincare, body, health & wellness and household categories including home care and oral care. Colgate TOTAL, Palmolive, Irish Spring, Protex

Working globally, cross functionally to develop primary and secondary package solutions against marketing briefs from concept inception through production

Ability to dissect a brand, identify unifiers and how to strategically differentiate from other brands

Develop and maintain budgets in excess of 2MM annually

Hire and direct industrial and graphic design firms globally

Close collaboration with engineering to develop HDPE/PET global structures resulting in two patents

Negotiate contracts with all agencies for project budgets, image rights and buyouts

Create and implement licensed packaging and style guides for Disney, Nickelodeon and Marvel, plus “1 Direction” boy band. Maintain usage and contracts ongoing

Rebranded global packaging system for Colgate Oral Pharmaceuticals: Including primary secondary packaging, promotional materials and counter displays for dental offices and pharmacies.

Partner in term innovation and sustainability teams to bring new innovation to market

Establish and maintain global brand equities across all Colgate categories

Created a stiffener-less bar soap design for faster manufacturing with an annual savings of 1.2 MM

Proficient in design presentations to senior management

Responsible for print consistency and color perfection across all suppliers globally

Sr Global Design manager: Unilever HPC, Greenwich, CT

2002 to 2006

Sr design manager for multiple global brands including: Dove Face, Pepsodent, Snuggle, Wisk, All

Working cross functionally with marketing, product development, engineering, operations, and finance to develop new sustainable products and bring them to launch from concept to production

•Direct design agencies to meet design brief and maintain brand vision

•Present graphic and structural concepts to senior management globally

•Manage annual budgets for four major global brands

•Well versed in IML and pressure sensitive labeling processes

•Design and implement blow molded structures of HDPE and PET

•Designed a patented asymmetrical structure to maximize on shelf branding presence

Lorraine Casscles

Director: Creative, Account Management & Strategy

516-***-****

adyrps@r.postjobfree.com

Creative Director: Sara Lee Intimates, Stamford, CT

Direct all US and Global creative initiatives from concept to production for multiple divisions. Design and direct creation of all packaging, catalogues, direct mail, promotional materials, fixtures, trade shows, sales meetings and corporate annual reports.

•Directed staff of twelve to deliver timely solutions to market for all initiatives

•Extensive knowledge of print technology for sheet, web and flexo formats

•Launched and maintained global www.playtexbras.com catalogue website

•Vendor selection and management of design, illustration, photography and production

•Produce packaging for international locations

•Prop sets, wardrobe and style all photo shoots

•Cast models, direct all photography and retouching

•Create and maintain department budgets for calendar year

•Develop concepts and guide ad agency in consistency of brand identity in print advertising with packaging and point of purchase for mass and department store class of trade.

•Work closely with sales to merchandise for all retail and online stores

Designer/Manager: Lukasiewicz Design, New York, NY

Hands on manager for busy cosmetic package design firm overseeing projects from concept to production. Liaison between client and design staff of twelve.

•Designed primary and secondary packaging graphics and structures

•Created POP display comprehensives for photography

•Produced package comps/mechanicals for international duty-free shops

•Worked with production team to implement silk screening, hot stamping and embossing techniques for cost effective production

•Directed model makers to create photo quality prototypes, clients included L’Oréal, Elizabeth Arden, Estee Lauder and Avon

EDUCATION: 1985, Fashion Institute of Technology

New York, NY

Bachelor of Fine Arts

Associates in Applied Sciences in Package Design

Associates in Applied Science in Advertising and Graphic Design

Associates in Applied Science in Jewelry Design

SKILLS:

Design strategy (25+ years), Microsoft Word, Power Point, Excel and Outlook. Familiar with Mac platforms

LINKS:

www.linkedin.com/in/lorraine-casscles

AWARDS:

Fashion Institute of Technology winner of the National Paperbox and Packaging Association design competition

PATENTS:

Global Structural Design patents for both PET and HDPE structures

Global patent for an innovative bottle and closure structure to demonstrate dual phase mouth rinse product

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