William S. Burger
** ***** ***** **. *********, NY 14615 Cell: 585-***-**** Home: 585-***-**** Employment:
****-**** ***** & Marketing Manager; Rochester Technical Group, Inc. (Dental Lab)
• Directly responsible for all sales, inquires, correspondence, & closing
• Successfully opened several new territories through cold calling, email, direct mail, referrals, trade shows, lunch & learns, seminars, & follow-up
• Created all marketing materials for clinical brochures, direct mail, & email
• Successfully launched & branded several new products
• Planned & promoted all trade shows across the country including air travel, rentals, lodging, meals & customer entertainment
• Designed all boxes, packaging & shipping materials for our products
• Streamlined all national shipping methods to & from the company
• Planned & promoted all local & national Continuing Education programs
• Responsible for all corporate events & tours with Doctors & staff
• Successfully managed accounts receivables & collections
• Hired & trained all short-term field representatives 1986-1994 District Manager; Mugnolo Corporation, DBA Arby’s
• Recruited all management personnel for 12 Rochester area locations
• Managed the construction & opening of several Rochester area locations
• Directly responsible for each units’ cost of sales, payroll, & general operating expenses
• Developed training program for all management & staff
• Conducted new staff orientations
• Successfully launched several new products
• Coordinated all in-store marketing & point of sale promotions
• Conducted all monthly compliance audits of the units’ quality, service, cleanliness
• Ensured the compliance of all federal, state, & local regulations 1978-1998 Assistant Supervisor; Louis Mendicino General Contractors
• Scheduled & supervised employees
• Responsible for accounting, payroll, & quoting new work References: Furnished upon request