EXPERIENCE

Freelance Graphic Designer/Owner – April Ranae Creative 2000 – Present

Oversee projects and accounts, and develop print collateral and tradeshow booths. Manage and maintain company websites by designing layout, developing content and producing web graphics for clients in financial, hotel, real estate, medical, chemical, manufacturing, automotive, food and beverage, landscaping, retail, fashion, artist and technology sectors.

• Help small businesses with marketing needs within their budgets. Senior Graphic Designer – Diablo/Freud Tools, Atlanta, GA (Contract) 2020 – 2023 Package and POP design and production. Work with team lead and team on a variety of projects - catalogs, sell sheets, labels and other various marketing needs. Work closely 3D artist to create clamshells for use in creating product virtuals that are applied to merchandising towers for product reordering.

• Marketing employee of the fourth quarter 2021.

Senior Graphic Designer – BGCA, Atlanta, GA (Contract) 2022 Designed various print pieces and wayfinding signage for conferences. Infographics, West Point Stadium graphics, web and social media graphics. Senior Graphic Designer – BlueLinx, Atlanta, GA 2018 – 2020 Produced all print and marketing collateral for company website and print. Designed, developed and maintained company website with WordPress. Created web graphics and eblast. Managed social media platforms - Hootsuite, Instagram, Facebook and Pinterest.

• Redesigned company website Bluelinxco.com.

• Leveraged keen attention to detail while upholding brand standards for multiple brands to ensure consistency across platforms.

Graphic Design Manager/Project Manager – Auro Hotels, Greenville, SC 2013 – 2018 Served as project manager, overseeing all branding and design projects for over 35 locations with multiple brands. Developed and executed effective print and digital marketing strategies.

• Built department awareness, increasing number of projects from internal and external clients.

• Won resource center employee of the year in 2015; finalist in 2014 and 2016.

• Served as project manager for branding and design projects for Auro Hotels corporate office and its portfolio of 35+ hotels.

• Creative execution of hotel’s print and digital marketing strategies, including conceptualization, design and managing production of all marketing elements.

• Demonstrated keen attention to detail while upholding brand standards for multiple brands to ensure consistency across all platforms.

• Leveraged technological and marketing savvy alongside design and project management skills.

• Effectively managed multiple projects under tight deadlines while delivering professional, attractive, quality materials.

• Developed and maintained relationships with print vendors and managed/mentored Graphic Coordinator.

Increased awareness of department capability, thereby increasing the amount of projects coming in from internal clients from 150 projects a year to over 1,000. Art Director – KWB Advertising, Greenville, SC 2000 – 2001 Created design solutions to meet client needs. Submitted concepts and finished products, ensuring client satisfaction.

Art Director/Project Manager – WHNS Fox 21, Greenville, SC 1995 – 2000 Designed ads, direct mail collateral, flyers, posters, and various promotional items.

• Developed and maintained relationships with print vendors

• Won Addy Citation of Excellence Award - Newspaper - Campaign - Black and White EDUCATION

Associate of Applied Arts Degree

(Major: Advertising Design)

Greenville County Museum of Art

Web Designer Certificate

Tri-County Technical College

SKILLS

Account Management

Project Management

Budgeting

Vendor Relations

Brand Awareness

Adobe Creative Suite

Social Media Platforms

Microsoft Office

WordPress

eblast Software

Marketing Strategies & Collateral

Logo Design

Tradeshow Design

Retail & POS Design

Package Design

POP Design

Web Design

Video Editing

Content Development

Social Media Management

Retail Sales

APRIL ORTIZ

VOLUNTEERISM

Marietta Cobb Museum of Art

Hands on Atlanta

Habitat for Humanity

Meals on Wheels

Senior Graphic Designer

CONTACT

404-***-****

adypr9@r.postjobfree.com

aprilranae.com

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