Digital Marketing Expert

WILLIAM LEBORGNE

Los Angeles, CA +1-818-***-**** *******.*.********@*****.***

Summary

A proven track record of developing & executing digital marketing strategies ranging from launching startups to growing Fortune 500 brands such as TikTok and Universal. A digital specialist and team leader with experience managing end-to-end campaigns, including strategy, creative ideation, and paid media, while leveraging data to gather insights and drive growth.

Digital Marketing Strategy: Holistic marketing plans that drive website traffic and grow revenue.

Data-Driven: Data-first approach that adapts rapidly to primary goals and KPIs.

Full-stack marketing expert: Ensuring customer activity across the entire user lifecycle.

Skills

●Digital marketing strategy & execution

●A/B testing, CRO, & analytics

●Paid Social, SEM, Display, Video

●Social media & community mgmt

●Email & SMS Marketing

●Influencer marketing

●Team building & management

●Product marketing

●Budgeting, forecasting & reporting

●Search engine optimization (SEO)

Work Experience

Head of Marketing

Welcome Tech 2019 — 2023

Led Welcome Tech’s marketing for their B2C healthcare platform and digital banking app, overseeing digital ads, content marketing, product marketing, sales enablement and social.

●Marketing Leadership: Responsible for building the marketing department, identifying the largest growth opportunities, setting KPIs, strategizing tactics, onboarding new marketing tools, and building a team of direct reports.

●Full-stack content expert: Oversaw all content production, including content marketing, PPC, product marketing, UX copywriting, email/SMS and social media.

●User acquisition: increased website traffic from 30K to 2M+ million uniques a year, leading to $85,000/month in directly attributable sales.

●SEO: Lead SEO strategy that resulted in ranking for 70K keywords (15K on 1st page), with a traffic value of $162K/month.

●Go-To-Market: Successfully launched a digital banking app (PODERcard), 3 websites and dozens of marketing landing pages.

Marketing Director

Ateliere Entertainment Technologies 2018 — 2019

Directed all marketing initiatives for Ateliere’s B2B media supply chain solution, employed by companies such as Warner Media, MGM, A+E Networks and Technicolor.

●Brand stewardship: Developed content and creatives for all brand assets, including website, videos, socials, email, sales assets, PR, blog and advertising.

●Online funnel development: Led the corporate website redesign, leading to an increase of 115% in website visits, and 70+ qualified leads per month.

●Content strategy: Led the content marketing strategy resulting in an additional 10K highly targeted unique visitors and increased time on site 7X.

●Press: Coordinated PR efforts leading to high visibility articles at New York Observer, Reuters, Deadline Hollywood and Studio Daily.

Digital Marketing Consultant

TikTok 2017 – 2018

Led the digital content strategy at a critical time in which TikTok needed to diversify their user growth for the U.S. and Latin American territories.

●User research: Constructed target personas through in-depth user research, developed the content mission statement, content calendar and campaign roadmaps.

●Community building: Developed a user growth strategy, including a talent management system, educational content and incentive programs.

●Influencer campaign: Directed $100k influencer campaigns in Spain, Argentina and Brazil.

●Traditional marketing: Advised on traditional marketing campaigns (TV, Radio, Publications, OOH, Events).

Sr Marketing Manager

Uberall 2016 – 2017

Directed all digital and content marketing efforts, highlighting Uberall’s marketing SaaS solution and its impact on companies like McDonald's, Avis and Cricket Mobile.

●Team management: Managed a team of writers, editors, videographers and motion graphic designers.

●Content Marketing: Lead a content strategy that drove a 175% increase in website visits and over 260 marketing-qualified leads over a 5 month period.

●Digital advertising: Directed paid ad campaigns (Google, FB, Linkedin, Twitter)

●Email marketing: Created an email drip campaigns with over 2000 prospective clients

●PR: Lead PR efforts resulting in half a dozen publications on Forbes, Retail TouchPoint, MarTech and MarketingLand

●Social media: Directed Social Media strategy across all major networks resulting in a 115% growth in follower, 270% growth in engagement

Marketing Manager

Universal Music Group 2013 — 2016

Responsible for directing artist campaigns for the world's leading music company, who’s labels include Capital, Def Jam, Abbey Road, EMI

●Global marketing campaigns: Directed marketing campaigns for TV, radio, and print alongside social media promotions, giveaways, and digital ads.

●Social media: Led artist’s social media activations, directed content creation and oversaw campaign social media messaging.

●Sales: Exceeded sales goals by 30% through marketing/PR campaigns for the Allman Brothers, Lynyrd Skynyrd, & the Moody Blues, among others.

●Talent management: Coordinated with artists and managers throughout the release cycle to secure their involvement.

Education

Bachelor's degree - international business & languages

Sheffield Hallam University

2004 — 2008

Digital tools

Google Analytics, Mailchimp, Sendgrid, Hubspot, Adwords, YouTube, Meta advertising, CMS (ContentStack, Wordpress, Contentful), Unbounce, Inspectlet, SEMrush, SurferSEO, Moz

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