Content Strategy Marketing Director
Resume:
Gautam
Mulchandani
************@*****.***
ㅡ
Profile
Customer-centric brand marketing professional with experience in e-commerce, retail, and CPG. With a passion for storytelling and content creation for innovative brands. Skilled at leveraging consumer insights to inform content marketing strategies resonant with customer segments across channels. An empathic leader with strong management experience. Skilled at developing teams and nurturing relations with cross-functional teams. Recognized as a strategic thinker, creative problem solver, and valued team player. Effective in a fast-paced environment and able to manage multiple projects with attention to detail and meet tight deadlines. ㅡ
Experience
Timothy Oulton / Brand Ambassador (Sales & Marketing) DECEMBER 2022 – JUNE 2023
Developed local marketing strategy and contributed to sales growth.
● Drove unique partnerships, raising awareness and sales by 5%
● Recognized for product knowledge expertise and as a natural storyteller
● Managed seasonal new product launches within the gallery Menlo College / Director of Marketing
JUNE 2022 – OCTOBER 2022, ATHERTON, CA
Developed brand content strategy to align with business activities.
● Created marketing plans for the upcoming Centennial celebration
● Leveraged research to inform student video shorts for Instagram, Facebook, and Youtube
● Created integrated editorial content calendar
California Institute of Integral Studies / Senior Brand Strategist OCTOBER 2019 – MAY 2022, SAN FRANCISCO, CA
Evolved University's brand positioning.
● Revitalized brand logo and color palette to be more inclusive
● Leveraged industry trends, best practices, and performance metrics to inform integrated content strategy, increasing engagement by 15%
● Led digital recruitment campaign, increasing enrollment by 10% Google Fiber / Marketing Director
MARCH 2016 - JUNE 2018, SAN FRANCISCO, CA
Oversaw brand awareness and acquisition, playing a critical role in content curation by audience segments and measurement of KPI
● Developed outdoor creative campaign, raised awareness metrics by 25%
● Redeveloped event strategy, increasing sign-ups by 10%
● Introduced dashboard reporting to evaluate the effectiveness of key performance indicators Gautam Mulchandani
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Solve Communications / Marketing Director
JANUARY 2014 - FEBRUARY 2016, SAN FRANCISCO, CA
Positively impacted community wellness strategy at several non-profits.
● Increased Project Open Hand donations by 15% through the cultivation of external partnerships
● Led digital, print, outdoor, and event strategies for Peace in the Park - a holistic wellness festival, growing attendance by 110%
Banana Republic / Global Senior Manager
AUGUST 2007 - OCTOBER 2013, SAN FRANCISCO, CA
Led digital brand editorial strategy and surpassed goals during an economic downturn.
● Responsible for an annual marketing plan that increased revenue by 5-7%
● Created online presence for strategic partnerships and generated 10% in incremental revenue
● Collaborated with cross-functional product and creative teams to develop unique seasonal storytelling ideas that differentiated the brand
● Leveraged competitive insights, industry trends, and past performance to inform editorial content strategy
● Selected member of Gap, Inc. Innovation and Creativity program, recognized for business insights and strategic thinking
● Recognized within the division for management skills, creative thinking, and project management skills ㅡ
Education
Colgate University / B.A., Economics
HAMILTON, NY
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