Inside Sales Administrative Assistant

DARLA VECERA

**** **** ****** **., ****** Mound, Tx 75028 / 972-***-**** / dmvecera @gmail.com

SUMMARY

Experience in Multi-family property management 20+ years, business development and sales/marketing for 8 years in senior health care, specialty in dementia. Strong background in management, education and training as well as marketing.

EXPERIENCE

11/18 to present Director of Community Outreach and Education – Tribute Senior Living

84 bed assisted living memory care community. Opened in 2019 – Started pre-opening for brand new construction lease up.

Responsibilities include building referral sources, health care and memory care education for seniors, professionals and families.

Creating and posting all Facebook education and ads, creating all collateral, flyers and special projects as well as working with outside marketing team for SEO presence and development of website.

Maintain updates to website and Google My Business as well as monthly newsletter and Constant Contact mailing list.

Create videos, manage Google Ads, algorithms and marketing strategy plans and results reporting.

Provide all dementia education for our staff and for other Skilled Nursing partnership communities.

Create and provide educational presentations for Independent Senior Living Communities and local churches as well.

Dementia Training director for the Collin County Sherriff’s Dept and Collin County College Police and First Responders Academy in McKinney.

Facilitate monthly support group for families of elderly caregivers.

11/17-11/18 Texas Community Liaison – Koelsch Senior Living

Started as Community Relations Director in Ft. Worth community, substantially increasing census was promoted to Texas Director over all 4 local DFW communities.

Provided education and outreach to referral sources and public. Work closely on several committee with the Alzheimer’s Association, Dementia Friendly Ft Worth, SSA Frisco, and more.

Conduct Dementia Live and other educational programs to provide CE classes for social workers, nurses and physicians.

Duties included continued branding and marketing of Koelsch’s four communities in Texas and driving traffic and census.

Responsible for implementing ads and marketing plans to increase census and provide sales and reporting training with the DCR’s in the communities. Recruited by Tribute Senior Living.

6/17 to 11/17 The Oaks Senior Living – Interim Executive Director

Working as interim executive director. Obtained my Assisted Living Management Certifications.

Prioritize, assign, and monitor daily activities, service requests, make-ready priorities and projects.

Oversee the conversion of telephone, email and walk-in prospects to leases.

Create an environment of cooperation, enthusiasm and professionalism among staff members.

Ensure compliance with management company personnel, operations policy and procedures and company standards.

Participate in creation of property budget and maintaining budget.

Supervise department heads in managing their department, staff, budget, etc.

Process and select new residents in accordance with the property’s resident selection system.

Collect rent, make all bank deposits, maintain account records and process final account statements.

Manage lease administration, including preparation of rental leases, move-in inspections and monitoring vacancy reports.

Track all property movement, such as prospects, traffic, applications, move-ins and move-outs.

Prepare and monitor a marketing plan and all advertising.

Plan, promote and implement an effective resident retention program.

Achieve budget goals regarding occupancy, expenses and NOI.

Stay in compliance with all state and local regulations.

11/16 to 6/17 Avanti Senior Living – Community Relations Director

90 bed assisted living/memory care – lease up community.

Develop relationships with referral partners.

Support sales in touring and closing sales.

Qualified all current and potential referral sources, effectively matching our services to their needs, thus maximizing referral potential.

Developed and maintained relationships with any and all potential referral sources and conduct on-going field visits.

Produced a weekly sales forecast.

Achieved leasing and occupancy goals.

Increased and maintained occupancy levels and revenue production of the community.

Recorded all sales and marketing traffic and submitted reports to the Executive Director and Home Office Leads Management software and Microsoft Office experience.

Created and facilitated the strategic planning in relation to prospecting.

Developed and implemented annual and rolling 90 day Sales and Marketing Plan.

Managed and monitored community marketing budget.

Operated within established budgetary guidelines and according to current community census.

Coordinated community advertising with the Home Office marketing team.

Researched and maintained current information on local competition and new services and competitors entering the marketplace.

As requested, gathered specific market/competitive information and report findings to the Executive Director and owners.

Worked with community leaders and corporate office to develop and coordinate large activities for residents and prospective residents.

Provided opportunities for greater community members and prospects to visit and tour the community by promoting appropriate special events.

Served as a resource by educating and providing information to those who advise seniors on health and alternative living options.

Served on multiple community committees, including Flower Mound Senior Center.

7/16 to 11/16 Oceans Behavioral Hospital – Sales Director - Ft. Worth, TX - Sold, now Haven Behavioral Health

5 Direct Report marketing team – branding, building census, creating marketing campaigns, training. Work with physicians, hospitals, SNF, assisted living and memory care communities as well as several government, court and senior agency programs. Company lost management contract, now Wellbridge.

1/2016 to 7/2016 Heartis Eagle Mountain – Business Development/Community Liaison – Ft. Worth – Property Management Company change

Brand new 96 bed community – A/L and M/C – Lease up and branding.

Same basic role as Community Relations Director at Avanti, except I was inside sales and outside marketing. Management lost contract.

04/2015 to 12/2015 Arbor House Lewisville – Lease Up/Contract Marketing/Sales

Short term position to help boost marketing presence and increase sales numbers in a struggling memory care community.

Generated and built multiple community relationships with local businesses, referral sources and support groups.

Provided troubleshooting and revamping of the neighborhoods in the community and increased a failing census to 90% leased prior to contract expiration. Met and exceeded all requirements of the contract.

11/2009 to 9/2014 Senior Community Ambassador (regional sales/marketing Director) Silverado - Dallas, Chicago, FTW, Austin, TX

Valley Ranch - Family Ambassador/inside sales - responsible for all incoming sales calls, tours of families, working with finances, health needs and assessing the best outcome for the family and person needing care.

Set up model rooms and ensured the overall look of the community was at it's peak. Worked with social worker and nurses very closely to get documentation and make recommendations for the prospective residents.

Responsible for all follow up calls and worked with marketing team to develop new ideas and strategies to increase inquiries.

Winners Circle recipient in 2012, came in second in 2013.

Responsibilities also including co-managing the community with other leadership personnel daily.

Transferred from Valley Ranch community to Turtle Creek location with goal of increased census as inside sales then went outside to perform marketing duties.

Started out as inside sales/ Family Ambassador performing the same responsibilities as at Valley Ranch while on the inside.

Then as Community Ambassador, facilitated educational programs, public outreach activities and building of relationships with referral sources.

Responsible for developing quarterly marketing strategies and implementing advertising ideas and programs as well as facilitating events with guest speakers.

Also provided education for hospitals, churches, and other referral sources. Speaker on related topics.

Developed and implemented best practices in our community and company, especially for the DFW area, in which I was the Senior Sales/Marketing position.

Training of new or struggling sales specialists.

Developing training materials.

Regional support motivation and supervision of training, reports, goals, etc.

05/2009 to 11/2009 Director of Marketing Parc Place Retirement - Bedford, TX

Outside marketing and inside sales of an independent living retirement community, which encompassed a 5-story luxury apartment building and 52- 2 and 3 bedroom patio homes.

Goals were generating traffic, inspect models, create mailings and promotional ideas, assist activities director and increasing census.

Averaged 10 move ins per month and achieved the lease up of all of the patio homes which had been vacant for more than a year. Recruited by Silverado Senior Living, due to outstanding lease up reputation.

07/2001 to 4/2009 Property/Portfolio Manager for Private Investor - Monopoly Place Management - Dallas, TX

Managed, maintained, marketing and leased 150 homes, a commercial warehouse and two office buildings.

Aided in designing, remodeling and decorating all buildings, as well as a restaurant.

Maintained tenant relationships, leases and rent payments.

Supervised 4 direct report employees and multiple vendors. Hired, trained and supervised maintenance, leasing and construction contractors for multiple renovations, remodels and new construction of multiple projects, residential and commercial.

Provided administrative support for all aspects of business for private investor.

Prepared personal financial statements, loan documents and banking duties including payroll, accounts receivable and payable, collections and contract negotiations.

Developed and maintained annual budgets.

Prepared lease contracts for commercial and residential buildings.

All buildings 99-100% leased/occupied upon departure. Consistently met or exceeded sales and management expectations. Maintained a high level of customer satisfaction.

Active in Membership of AAGD, BBB and Chamber of Commerce.

7/2001 to 5/2001 Executive Administrative Assistant to CEO - Arcon Energy, Oil and Gas - Addison,TX

Maintained schedule, meetings and all correspondence for CEO as well as managing relationships between company (Sales Team, CEO) with investors.

12/1998 to 7/2001 Executive Administrative Assistant to COO - Merx, Inc - Dallas, TX

Contracted primarily with CVS stores who purchased mom and pop pharmacies all over the Midwest and Eastern US. Responsible coordinate temporary staffing in each location, travel logistics and transportation for team to go to each location, pack up entire store, less the prescriptions, load and transport back to Dallas warehouse.

1/1981 to 12/1998 Property Manager/Director of Marketing

Multiple Multi-Family Management - Dallas, TX

Worked in Multi-family industry for different companies as leasing, marketing director and property manager from 1981 thru 1997 and again in 2014.

Started in Leasing and developed reputation for excellence and exceeding expectations, was send to multiple communities to lease up.

Lease up specialist for Arbors Communities in Lewisville, Carrollton and Arbors of N. Dallas, Southwest Management Systems, promoted to Assistant Manager, then Regional Sales Director

Mary Lee Marketing- Lease up specialist for different owners in new communities and those that were troubled. This was during the housing crash when occupancies were at all time low. Competition was high and there was an overabundance of apartments on the market. Hired and trained staff, organized staffing schedule at each of the contracted communities, marketing and competition analysis, shopping competition.

Developed strategies to train staff in overcoming objections and building closing techniques over competitors.

Opened and Managed McKinney communities – Brixton McKinney and Skyline Village

Manor on the Park and Southwinds – Dallas

QUALIFICATIONS

Possess strong customer service skills, basic financial knowledge of revenue and profitability, intermediate computer and electronic file management skills and strong organizational skills including ability to follow-up

Detail-oriented, ability to multi-task.

Have the ability to maintain confidentiality.

Understanding of marketing strategy and tactics, sales techniques, and sales systems.

Experience and training in consultative selling skills.

Working knowledge of personal computers and software to include Microsoft Office and lead management software.

Have the ability to work well under stress, complete assignments accurately, work independently, and manage time effectively.

High degree of initiative and creativity, good judgment, and professional ethics

Professional communication skills and the ability to motivate and develop associates

Strong management skills and be ability to work effectively in a team setting

Demonstrated abilities in organization, communication, public speaking, enthusiasm and effective interpersonal skills.

Understands and complies with national and state regulations, including ADA/Fair Housing Regulations.

Experience with computers, including lead management systems, Excel, Word, Outlook, Internet, and Power Point.

Possess excellent communication skills, including verbal, written and interpersonal skills, as well as the ability to communicate effectively with all levels of management, employees and outside contacts.

Aptitude for management, basic office administration and mathematics

Established track record of exceptional sales increase, high closing ratio and marketing skills

Commended for reliability and trustworthiness

Able to lead others in high-demand situations

Energetic

Compelling leadership skills

Excellent presentation and negotiation skills

Resolution-oriented

Consistent record of forging strong relationships with clients and associates

ACCOMPLISHMENTS

Developing multiple marketing and education series and collateral pieces.

Development, implementation and achievement of quarterly sales and marketing programs designed to ensure goal attainment.

Developed multiple community outreach programs to help brand company as leader in our industry.

Won several awards for outstanding sales, leadership and marketing abilities.

Directed and managed multiple employees.

Ability to develop and maintain ROI and annual budget.

EDUCATION

Present Facilitator/Coach Certification for Dementia Live Training

Udemy Academy – currently taking courses for SEO, Marketing, FB, Google, etc.

NOTARY PUBLIC

2019 Certification of Dementia Care Practitioner

2017 Board Member Flower Mound Senior Center

2017 Certified Assisted Living Administrator’s Overview

Certified Texas Assisted Living Standards

Dementia Friendly Fort Worth Facilitator

2016 Certified Dementia Live Facilitator

2016 CPR/First Aid Training

2016 CPI Training

2014 Facilitator - Virtual Dementia Tour

Second Wind Dreams

2012 Silverado's Winner's Circle

Silverado

2012 Leadership Development

Silverado - TX

2010 Life Leaders

Silverado - TX

2010 Fair Housing

Gracehill - TX

1991 Associate of Arts: Graphic Design

Art Institute - Dallas, TX, USA

1985/2015

Real Estate Licensee –(not current)

Jackman Loftis Real Estate - Richardson, TX

1983 CAM 1 and 2

Apartment Association of Dallas - Dallas, TX

Additional References and Contact Information Available Upon Request

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