Social Media Content

Macon Swartzwelder

804-***-**** *******************@*****.*** Charleston, SC 29492 LINKEDIN

WEBSITE

Innovative and motivated social media manager with more than 7 years of experience creating content and managing online presence. Adept in building trend-aware social media campaigns, cultivating high-value relationships, and enhancing online communities, resulting in increased traffic. Seeking to leverage this skill set in a dynamic, collaborative environment.

Skills

Social Media Management – Written & Verbal Communication – Cross-Functional Collaboration – Leadership –

Photography – Influencer Management – Client Relations – Strategic Thinking – Copywriting – Buffer – WordPress – Adobe Lightroom – Adobe Photoshop- DocuSign – Microsoft Office Suite – Dropbox – HubSpot Certified- Later- Canva

Pro- Constant Contact- Bannersnack-Shopify- SquareSpace-Content Creation- Hootsuite- Slack- B2B & B2C Marketing- Product & Brand Marketing- Meta Ads Manager- Google Analytics-Asana-Adobe Spark- Chat GPT, Klayvio, Instagram Shopping

Experience

Manager of Social Media & Content- Viscosoft & Muse Sleep May 2021-Current

Remote

Manage all social media channels as well as direct digital interaction with customers

Leads overall social content programming strategy for the two brands, including development & distribution of current value propositions, product launches, relevant industry & consumer information and promotional offers across platforms

Manage social media influencers and campaigns to grow awareness and social proof for brands

Implement data driven insights to prioritize campaigns and optimize content delivery towards awareness, engagement, and revenue growth to hit KPI’s

oSocial Media efforts earned $1,076,158 YTD since start date

Activate existing customer base through unique brand ambassador partnerships

Created a strategy for the outreach and partnership with social media influencers

Built an efficient communication process and optimize efforts to channel-specific performance measures

Own the creative & editorial operations of social media content, manage budget & resources, recommend tools and create processes to drive efficiency and alignment across all marketing channels

Outreach to potential national publications for publication syndication and awareness

Regularly analyze performance data and iterate to achieve optimal performance using Google Ads and Meta Advertising insights

Create organic and paid ad content via Meta ads manager

Sr. Social Media Content Manager- MarketBoost, LLC

Northern Virginia & Charleston, SC December 2020- May 2021

Creates and manages all content on multi-platform social media presence for all 11 clients for Beatty Management Corporation

Manages and delegates daily tasks and operations for three interns

Provides weekly and monthly social media analytic reports to present to owners or Beatty Management Corporation

Monthly tenant outreach and management

Photography and videography for social media

B2B Social Media Marketing

Social Media Manager – LifeFuels December 2019 – November 2020

Reston, VA

Content creator and manager of multi-platform social media presence, including Instagram, Facebook, TikTok, YouTube, Pinterest, and LinkedIn

Increased TikTok following from 200 to 26k followers within 3 months, and increased Instagram following from 1,000 to 53.6k followers in under one year by creating daily organic video content

Executed 5 successful social media and influencer campaigns

Managed and delegated daily tasks for the Marketing Coordinator

Facilitate influencer talent acquisition, negotiation, and contract creation

Lead and strategized creative social content for 18 product launches

Initiated and implemented the Brand Ambassador Program; led outreach to potential brand ambassadors, educated influencers on LifeFuels (though it hadn’t yet launched), and executed contracts

Lead and managed all photography and videography content efforts for social media, website, and editorial purposes

Oversee contracted influencers on a daily basis to confirm that requirements, such as post quantity and content, are met

Supervise and collaborate with social media associate; onboarded associate upon hire

Managed copywriters, edited and designed weekly blog posts

Conduct daily, weekly, and monthly social media analytics reports to present during the board review

Created “LifeFuels Live” and serve as the spokesperson for this weekly consumer education stream

Marketing Coordinator – LifeFuels January 2019 – December 2019

Reston, VA

Planned and executed 10 photoshoots by scouting talent and photographers, determining locations, editing images, and strategically selecting props and wardrobe, in an effort to create social media content

Prepared creative content from start to finish for all product launches

Gathered weekly social media performance analytics; utilized data to plan future posts

Attended the International Health, Racquet & Sportsclub Association (IHRSA) convention in San Diego; networked with a variety of company executives, and later contacted executives for partnerships possibilities

Implemented OmniPlan software to assist with project management logistics and ensure deadlines were met

Launched a travel photography program; cultivated relationships with 7 photographers and handled all contracting logistics

Supervised and managed interns, evaluated overall performance, and provided specific feedback

Public Relations and Marketing Specialist – Consociate Media May 2018 – December 2019

Gloucester, VA

Improved social media presence for five small businesses in the Chesapeake Bay region through the use of social media platforms

Composed press releases and stories highlighting client brands, and photographed images to accompany stories

Generated, scheduled, and monitored social media content for small businesses using Buffer; built reports through Buffer to share performance and insights during quarterly client review meetings

Authored 10 short-form blogs per week, highlighting small business clients in the Chesapeake Bay community

Highlighted lodging and retail sites through a multi-channel marketing campaign leveraging research, social media, and blog posts

Social Media Consultant – Dolce Vita Salon & Spa May 2018 – September 2019

Yorktown, VA

Created weekly content for Instagram and Facebook social media presence with more than 1300 and 3300 followers, respectively

Strategically selected strong-performing posts to be advertised using Instagram and Facebook ad managers

Ideated and executed the “Dolce Vita Summer Series,” which included interactive Instagram polls and live stories

Intern and Contributing Stylist for Editor-in-Chief – The Scout Guide Summer 2017 & Summer 2018

Williamsburg, VA

Content Creation for Social Media pages, static and video

Scheduled and led pitch meetings for potential advertisers, and collaborated with the Editor-in-Chief on converted leads

Coordinated on-site styling, positioning, and ambiance for all photoshoots conducted with signed advertisers

Packaged and distributed more than 1k copies of The Scout Guide to targeted zip codes using Every Door Direct Mailings

Education

Bachelor of Science, Communication and Public Relations; Minor, Marketing May 2018

Radford University – Radford, VA

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