Seasoned professional with extensive experience and expertise in
communications/PR, brand management and non-profit fundraising, eager to become a strategic, valued contributor to leadership, business and key stakeholders across a purpose-driven organization. CAREER PATH
PROFILE
Perfetti Van Melle Group B.V. Director, Global Communications Amsterdam, NL
Luxottica Manager, Communications Cincinnati, OH Jan 2017– Dec 2022
Aug 2015- Dec 2016
After three years as Communications Manager for PVM North America
(Erlanger, KY), I was promoted to Group Communications Director, based within PVM Group Headquarters (Amsterdam, The Netherlands). Reporting directly to the CEO, I had responsibility for Group communications for some 18,000 employees in 38 operating companies,
31 manufacturing facilities, and brands in 150 different markets worldwide. As Luxottica’s Manager of Engagement Communications & Channel Strategy, I was responsible for providing communications to engage and enroll 1200+ LensCrafters employees throughout the US and Canada. After being promoted to Manager, External Relations, reporting to Luxottica’s Chief Medical Officer, I assumed responsibility for development and execution of recruitment campaigns to elevate the reputation of Luxottica and its affiliate optometrist opportunities within LensCrafters, Pearle Vision, Sears Optical, Target Optical. COMPETENCIES
C-Suite Coaching & Consulting
Speech Writing
Thought Leadership
Strategic Communications
Media Relations / PR
EDUCATION
Miami University (Ohio)
Bachelor of Science
School of Education & Allied
Professions
English & Communications
Sept 2017 Perfetti Van Melle
Cash award for excellence in
execution of Mentos campaign
Oscar Award
Freedom: The Ongoing Need for
Courage, Cooperation and
Perseverance as the Struggle
Continues
AWARDS & RECOGNITION
3051 Fairfield Avenue
Cincinnati, OH. 45206
adyee2@r.postjobfree.com
S t e p h a n i e A . C r e e c h
LOCAL AND G LOBAL L EADER WITH
E XPERTISE I N PR, CORPORATE COMMUNICATIONS,
AND CRISIS COMMUNICATIONS
Crisis Communications
Employee Engagement
Fundraising
Employer Branding
Brand / Product Marketing
Website Development &
Maintenance
Video Production
Social Media
Social & Environmental
Responsibility
Diversity, Equity & Inclusion
Corporate Quality
May 1, 2011 Publication
Museums of Ideas: Commitment
and Conflict MuseumsEtc Ltd 8
Albany Street Edinburgh EH1 3QB
FirstGroup America Sr. Manager, Communications Cincinnati, OH Feb 2013- Aug 2015
Provided communications leadership and support, developing and executing communications strategies for First Transit, First Vehicle and First Student, protecting and enhancing each organization’s reputation. I served as company spokesperson, with responsibilities for media relations, PR, crisis communications, media monitoring and reporting. I developed and executed strategy for all employee engagement communications. Within the C-suite, I also provided communications, speeches, and presentations for the President, First Transit.
Forza Marketing Manager, Public Relations Cincinnati, OH May 2012 - Nov 2012
On short-term, contract basis, I provided PR strategy to a client expert in the area of customer behavior and engendering long-term loyalty. I was responsible for media relations, project management, direct marketing and event planning, as well as media monitoring and reporting.
CAREER PATH (CONTINUED)
Self-Employed Journalist, Publicist & Comms Consultant Cincinnati, OH May 2001– Aug 2007
Working as a freelance journalist and independent consultant, I provided services to numerous publications and non-profit organizations within the Greater Cincinnati region. I served as weekly columnist for two separate Greater Cincinnati newspapers: The Cincinnati Post, The Cincinnati Enquirer; and, was a features writer/editor for Inspire, Design, and Our Town magazines. In addition, I did much of my own photography and served as photo stylist for each of these magazines. During this period, I also provided PR and media relations services to numerous area non- profit and for-profit organizations, including the Cincinnati Wine Festival, Every Child Succeeds and Families Forward.
COMMUNITY SERVICE
Junior League of Cincinnati (JLC)
- Board Member
- Chair, Public Affairs Committee
- Chair, Cookbook Kick-Off Gala
- Editor, Perspectives JLC quarterly
magazine
The Summit Country Day School
- Auction Committee
- School Booster Association
- Contributor to School Newsletter
Children's Defense Fund
- Communications Chair,
National Conference
Historic East Walnut Hills Assembly
- Chair, Communications
- Co-Chair, Historic Homes Tour
S t e p h a n i e A . C r e e c h
LOCAL AND G LOBAL L EADER WITH
S T RONG COMMUNICATION, PR AND FUNDRAISING S K I L L S Miami U. Alumni Association
- Class Communications Chair,
Alumni Weekend Committee
Ronald McDonald House Charities of Greater Cincinnati Manager, Communications Cincinnati, OH
Aug 2007 - Nov 2010
Working closely with the development officer of RMHC, my responsibilities included media relations/PR to elevate the RMHC brand; support fundraising efforts; and, lead marketing activity essential to the capital campaign for new wing of the House. I managed local agencies and vendors in project fulfillment; and, provided strategic planning for development of a new RMHC website, which I then managed. In partnership with the development director and fulfillment agency, I assisted in turning a failing direct mail program into a successful one, far exceeding goal. I developed and delivered strong donor engagement content, including newsletters, online giving site opportunities, campaign collateral, social media, annual report, etc. I also planned and executed RMHC’s successful radio-thon with Cincinnati's Cumulus radio channels. National Underground Railroad Freedom Center Manager, External Relations Cincinnati, OH
Nov 2010 - Jan 2012
My responsibilities were to serve as the organization’s media spokesperson; develop and execute communications strategies; mitigate media crises; and, deliver against organizational plans to grow and enhance public image and donor support.
Current Service
(since returning from Amsterdam)
Daughters of the Am. Revolution
- Corresponding Secretary
Colonial Dames
- Cincinnati Chapter, Founding
Member & Officer
US Daughters of the War of 1812
Previous Service
Canine Companions for
Independence
- Fundraiser
- Auction Committee