Lara Haehle résumé *

Lara Haehle

**** ** ***** *******, *********, OR 97003 503-***-**** adycb4@r.postjobfree.com Summary

Champion of messaging, storytelling, brand, marketing integration, and compelling communications strategies. Orchestrator of solutions. Editor. Strategist, technologist, and people collector. Skills

● Strategy: brand development, social media, content marketing, PR, digital marketing, messaging and platform orchestration and unification, customer research, program and product development

● Communications: blogs, press releases, articles, copywriting, social media updates, white papers, trainings, web content creation, organization & formatting, video storyboards and scripting, SEO and analytics- minded

● Creative Direction: wireframes creation, design direction, photography direction, brand guidelines and documentation direction

History

Principal, Consultant / LH Prolific, 2002 – present Strategist – Communications, Marketing and Brand

ENEOS / JX Nippon Oil & Energy, 2015 – present

Communications, Media and Marketing Consultant

Day Wireless Systems, 2021 – present

Lead Content Creator, Technical Writer

White Horse digital agency, 2011 – 2015

Marketing, Strategist, Content Producer, Media and Project Manager GCG Communications in-house PR & media agency, 2009 – 2010 Digital Media Supervisor, Project Manager, Media Buyer Gibbs Smith, Publisher, 2007

Marketing and Sales Manager

Qwest Communications (now CenturyTel), 2002 - 2007 Product Manager

Sprint Corporation, 2000 - 2002

Marketing Manager

Salt Lake City Weekly, 1996 - 2000

Promotions and Marketing Manager

Lara Haehle résumé 2

Education & Training

Field of Study:

Communications, Public Relations University of Utah Public Relations Intensive Training SPIN Program, San Francisco Awards & Accolades

• Distinguished Faculty - Association of Strategic Marketing

• Board Member & Content Contributor – Thoroughly Modern Marketing

• Out-performed success rate of national PR firm with SEO content campaign for large national brand

• Beacon Award Winner for Best Integrated Marketing Campaign Association of Educational Publishers Organizations Represented

ENEOS Day Wireless Systems Clackamas County, OR Sonoma County, CA Marion County, OR Oregon Wine Board Lakeside Market NASCAR Boston Red Sox DirecTV Century Link General Motors Wrigley

Sprint Bing / MSN Sony Music Columbia Pictures Paramount Pictures Universal Music / Universal Pictures Schlage Yaculta - Nordstrom family businesses Turpin Meadow Ranch Rabobank Highline Community College Salt Lake Arts Council Sundance Film Festival Slamdance Film Festival Non-Profit Work

• Board of Directors – Communications Chair, Brilliant Minds Collective Dedicated to improving economic outcomes for Black people. Led website redesign; collaborate on grant writing, program creation

• Communications and Events Lead, Arbor Station HOA Volunteer, Animal Aid Inc

• Board of Directors/Co-Chair, Utah Progressive Network (UPNet) Member organizations included AFL-CIO, Sierra Club, AIDS Foundation, Stonewall Center, NAACP

Contact this candidate