Special Events Territory Sales
Resume:
English
Spanish
**************@*****.***
C O N T A C T P R O F I L E
S K I L L S
E D U C A T I O N
W O R K E X P E R I E N C E
Bachelor Degree Political Science
University of Maryland
2001-2004
M U L T I - L I N G U A L
Ukrainian
C H R I S T I N A H I N K S
S A L E S A N D M A R K E T I N G
Brand Development
Growth and Sales Strategy
Territory Management
Client Relationships
Marketing Initiatives
Training and Coaching
Distributor Relationship Management
Portfolio Management
Promotional and Event Planning
Results Driven upper manager with 16 years of experience in the beverage industry and retail.
Successful experience in the supplier-distributor relations, key account managements, and area growth strategies for global spirit portfolio. Active member in the Chicagoland beverage industry and mixology community. Experienced in conducting trade and consumer tasting and managing special events.
• Responsible for growing business in 13 states in which Regional Manager position was vacant for 2 years. Already grown business by 25% including reaching areas that have been hard to staff and neglected.
• Focus on regaining business, growing profitability and expanding team, all of which were severely low because of lack of management
• Hire, manage, coach and train 300 - 400 tasting professionals on company brand standards, product knowledge
• Solicit new business while scheduling tasting and staffing events (200 – 300+ events per month)
• Audit events to ensure customers receive a consistently high level of service Flow Wine Group – Regional Manager, Midwest
1/2023 – Present
Responsible for growing sales activity in Illinois, regaining 25 lost accounts and bringing in 63 new accounts. Grew business over
Managed inventory, P&L, budgeting, forecasting and marketing in territory Hired/managed two brand ambassadors to supplement off-premise tastings Hosted, planned, and participated in tasting events geared toward wine enthusiasts Absorbed some duties of wholesale director such as: approaching national accounts; managing RangeMe online platform; traveling to/from MN/WI for training, events and planning
Dancing Dragonfly Winery - Illinois Territory Sales Representative 8/2021–2/2023
Managed over 230 accounts in liquor, wine, spirits, beer, specialty liquor Grew business by $350k and 155 accounts in 1st year; another $500k in 2nd year Conducted samplings, special events, promotions, etc to maximize exposure for represented brands
Continuously ranked in top 3 in sales performance in division multiple wine and spirits certifications through Glazer’s U Managed accounts in liquor, wine, spirits, beer, specialty liquor Exceeded monthly sales goals with average growth of over 10% month over month Managed Chicago accounts in liquor, wine, spirits, beer, specialty liquor Grew business from < $10k/mo to > $35k/mo in 1 month by strategic placements, special events and menu placements of obscure brands without a lot of demand Stoller Wholesale - Territory Manager- Illinois/Wisconsin 2013–2015
WeinBauer - Territory Sales, Chicago
2010-2013
Midwest Wine and Spirits - Territory Sales
2008-2010
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C O N T A C T P R O F I L E
S K I L L S
W O R K E X P E R I E N C E
H O B B I E S
C H R I S T I N A H I N K S
S A L E S A N D M A R K E T I N G
Brand Development
Growth and Sales Strategy
Territory Management
Client Relationships
Marketing Initiatives
Training and Coaching
Distributor Relationship Management
Portfolio Management
Promotional and Event Planning
Results Driven upper manager with 16 years of experience in the beverage industry and retail. Successful experience in the supplier-distributor relations, key account managements, and area growth strategies for global spirit portfolio. Active member in the Chicagoland beverage industry and mixology community. Experienced in conducting trade and consumer tasting and managing special events. Martial Arts- 2004 Women's World
Champion- Shidokan Open
Bicycling and Swimming
Boating and Camping
DYI Home Projects
Facilitated transactional legal compliance; contract audit, revision, and delivery Discussed and sold warranties, aftermarket items, with emphasis on gross revenue building and retention
Assisted in training sales staff, managing day-to-day operations for multiple brands including: Mercedes-Benz, Volvo, Audi, Subaru, Volkswagen - a deep understanding of each franchise’s operations and policies was mandatory.
Focused on several areas including: sales approach and strategy, product training, customer experience
Filled in as desk manager, as needed
Responsible for recalling dead leads, generating appointments, and planning store events such as charity partnerships and sales events with a charitable angle Responsible for e-commerce website management
Responsible for marketing strategy (DTC and social media channels), social media management, events planning and implementation, graphic design Responsible for overseeing creative team for print and commercial media creation Rolled out B-Fast-2-Go promotion in a test market for breakfast/lunch catering options with focus on corporate accounts and special events in south Florida locations Rolled out promotion into full-state coverage
Required heavy community involvement, partnerships with multiple chambers of commerce, and connections within charitable organizations
Responsible for face-to-face meetings with buyers at prominent sports retailers to acquire purchase orders on a prototype technology-integrated shoe
Generated over $15 million in purchase orders and commitments to buy once the shoe was in production.
Bloomington Auto Mall - Finance Director
7/2021–10/2021
Volkswagen of Crystal Lake - Floor Manager/Training Manager 9/2019–3/2020 (covid separation)
Right Above It, LLC - Partner
2017–Present
Horseshoe Marketing - Marketing Director - Naperville, IL 2010-2013
Denny’s Restaurants – Corporate - Director of Catering Program - Florida Market 2007-2008 (separation due to relocation to Illinois) Isaac Daniel Group - Director of Sales - National Market 2005-2007 (left due to pregnancy restrictions on travel)
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