Data Analyst Market Research

Nguyễn Tuấn Anh 039*******

*********@*****.***

Hà Nội, Việt Nam

Experienced Data Analyst seeking a position to help technology groups on analytical initiatives to improve operational insight. EXPERIENCE

05-2023 - PRESENT Data Analyst Freelance, HANSEATIC STATISTICS Germany

● Using R/ SPSS/ STATA tools to clean data, transform and analyze data

● Run hypothesis testing and statistical model

11/2022 – 05/2023 Data Analyst, APERO Technologies Group Hanoi, VN

● Worked across product games to build the reporting performance in Looker/ PBI

● Created interactive cohort analysis report in BigQuery and visualized by Looker for Game Team that helped improve monthly retention

● Segmented customers by statistical methods and RFM to help the product and marketing teams work more effectively on Users 10/2021 – 12/2022 Data Analyst, Flearning Studio Hanoi, VN

● Perform market analysis to achieve the objective efficiently, increasing traffics by 25% and sales by 15%

● Design Dashboard by GoogleDataStudio: Marketing Funnel, Marketing Acquisition, Sales Dashboard, and develop reports for teammate

● Used statistical techniques for hypothesis testing to validate data and optimize A/B testing, Ads

● Help team improve Customer Journey, timing Convert, CVR, quality lead,.. for each Customer Segmentation

● Used Python to wrangling, transform and gather data from multiple sources and design data model

04/2021 – 09/2021 Operational Efficiency Specialist, TECHCOMBANK Hanoi, VN

● Querying Data from DataWareHouse with Oracle

● Analyzed and solved tasks from Operation Department

● Using Oracle Business Intelligence to create a report: Cash Flow, Operational Efficiency of ATM/CRM

04/2020 – 06/2020 Intern Bussiness Intelligence, FIS- FPT Information System Hanoi, VN

● Survey and analyze customer demands from departments: Office, Planning

● Received, cleaned, and prepped data from our client using Excel

● Using Tableau to design, created and maintained automated, templated visualizations for internal and client-facing reporting deliverables

11/2019 – 03/2020 Intern Data Analyst, AI Academy Hanoi, VN

● Market research on Aquaculture field from project with Minh Phu Company and basic economic metrics.

● Using R with tidyverse, ggplot2, and reshape2 libraries to clean up data, wrangling data

● Use Tableau to visualize data and optimize potential packages from the company

SKILLS

● Python

● SQL

● R

● Google Data Studio

● Tableau

● Power BI

● SPSS

● STATA

● Jamovi

● Data Cleaning

● Data model design

● Customer Segmentation

PROJECTS

AzTrend: Market Research Project

● Collecting data from Lazada Seller Center, Shopee Seller Center base on Philippine

● Preparing data and cleaning data from raw data

● Creating Ads Report and Business Insight report to monitor working efficiency of Marketing Team, KPIs Marketing and optimize Advertising cost

● Customer and Market research

AHAmove Project

● Creating report dashboard Bad Rating for Daily, Weekly and Monthly with Google Data Studio

● Using Google Spreadsheets to research, check cheating suppliers

● Based on customer reviews and comments data to sanction suppliers in order of priority: warning, train, terminate

EDUCATION

Vietnam National University Of Agriculture

B.S

Environmental Science

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