ISAO TOYAMA

email: ady7ra@r.postjobfree.com

UX Portfolio: https://ux.isaotoyama.com/

Portfolio: https://isaotoyama.com/

Motion/Video: https://vimeo.com/catzilla

Blog: https://isao.design

SUMMARY

Senior UX designer with 10+ years of experience and specialization in complex application design. Creating an interactively tested, data-driven, and user-centered design achieved a 15% increase in user satisfaction and a 20% increase in conversions. Looking to leverage my skills to bring monetized improvements to the next company. A UX Designer, knowledgeable in design from principles to elements systems to graphic and print design and typography. Efficient problem solver with skills in teamwork and delivery project on time. EXPERIENCE

Freelance

Senior UX/UI Designer

March 2023 – Current

Designing a Point of Purchase(POP) system for an apparel company

Assist the team in creating a Design System

ecoATM / Gazelle

Senior UX/UI Designer

April 2022 – Feb 2023

Develop, and collaborate on Atomic Design & Design Component Systems (Figma and React)

Redesigned the checkout process on the company’s e-commerce platform, resulting in a 25% increase in conversion rates and a 15% increase in average order value.

Collaborated with the engineering team to implement a new feature that allowed users to customize product orders, resulting in a 20% increase in revenue from personalized orders.

Conducted user research and A/B testing to improve the onboarding process, resulting in a 50% increase in user retention in the first 30 days after sign-up.

Conducted both Moderated Qualitative and Quantitative testing based on the needs, for example, used qualitative testing for personalization information and quantitative testing for the average amount spent on used cell phones for target audiences.

Development philosophies and methodologies such as Agile and Scrum 2

Contract

Senior UX/UI Designer

Oct 2021 – Mar 2022

Designs develops and produces web-based pages for sales reps, internal sites, consumer websites, and apps as assigned by the Digital Marketing department and for other functions as appropriate

Obtained user data with analytics reporting, task analysis, and participatory design techniques and leveraged that data to create iterative improvements, increasing user satisfaction by 20%.

Development philosophies and methodologies such as Agile and Scrum AerNos

Creative Director

Sept 2017 – Sept 2021

Product Design - Manage the creative process from concept to completion

Translate marketing objectives into clear creative strategies

Work closely with multidisciplinary project teams

Oversee profitability, deliverables, timelines, and budgets

Manage budget by forecasting and expenses for Events (IDTechEx and CES Las Vegas (Consumer Electronic Show)), event project management work with outside vendors for rentals, and work with the union at the events.

Build, lead, and review the work of the creative team in the production of all web, print, and digital marketing collateral

Design Exhibit Booth for IDTechEx and CES Las Vegas (Consumer Electronic Show)

Create product demos, corporate & investor videos, & social media demos. Video production, Video Shoots, and Video Post-production

Photos shoot product & corporate profiles, and post productions

Corporate Branding & maintain corporate message throughout the marketing campaign.

Create Products Design and create a diagram for patent filling Tony Robbins

Marketo UX designer/Developer (Contract)

May 2017 – Aug 2017

Collaborate with design and development teams to establish and maintain a comprehensive design system that includes design patterns, components, and guidelines for all digital SaaS products.

Ensure the design system is consistent, accessible, and usable across all platforms and devices.

Conduct research and analysis to identify areas for improvement in the design system and implement updates accordingly.

Educate and train teams on the proper use and implementation of the design system. 3

Dassault System Biovia

Senior UX/UI Designer (Contract)

Feb 2016 – April 2017

Contract (life Science)

UX/UI Front-end Designer (Contract)

Sept 2015 – Feb 2016

Hitachi Transport System

Sr. System Engineer

Jan 2015 – Sep 2015

Chicago Match Race Center LLC

Art Director

Dec 2008 – Jan 2015

Goodrich Aerostructures

Senior System Engineer

Oct 2007 – Sept 2008

Wise Guy Technologies

Art Director/Web Developer

May 2006 – Oct 2007

Polaris Industries

Sr. Graphic Designer

May 2005 – April 2006

nStor Corporation

Sr. Visual UX Designer

Nov 2003 – May 2005

Hitachi Home Entertainment

Sr. Visual UX Designer

Mar 2002 – May 2003

Art Institute

3d Art Instructor

Mar 2001 – May 2003

PingPong (Kingston Technology)

4

Creative Director

Oct 1997 – Jan 2001

EDUCATION

California State University, Long beach

Master of Fine Arts (Studio Arts)

1997 – 1999

University of Arizona

Master of Art (Art Therapy)

1995 – 1997

University of California, Santa Barbara

Bachelor of Fine Arts (Studio Arts)

1993 – 1995

Santa Barbara City College

Associate of Art (Studio Arts)

1989 – 1993

SKILLS AND LANGUAGE

Software Design and Prototyping tools, include Figma, Sketch and InVision

Design Skills: Wireframing, Interaction Design, User Interface Design, and Prototyping.

Experienced with Conversion Rate Optimization, Agile Project Management, Data Analysis, Software Development Life Cycle(SDLC), Project Management, and Budgeting

UX research and Usability Testing/ Quantitative testing and Qualitative testing

Atomic Design & Design Component Systems (4 Systems deployed)

Team Management/ Team lead.

17+ years of graphic design

W3C Web Standards, W3C, W3C Accessibility, WCAG, Web Accessibility, User Access, Accessibility

A/B Testing

User Personas, persona

User Journey, Adobe Journey Optimizer, Online User Experience, User Experience Development, User Experience Management

Customer Journey Mapping, Customer Journey, User Journeys

JavaScript, Typescript, SCSS (Sassy CSS), Style Sheets, Cascading Style Sheets (CSS), html, Dynamic HyperText Markup Language (DHTML), Hyper Text Markup Language (HTML), React, Next.js, React.js 5

Scrum Software Development

Quantitative Studies, Quantitative Analysis

Qualitative Testing, Qualitative Interviews, Qualitative User Research

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