ELIZABETH BURGESS

** ******** #*, ******, ** ****0

978-***-****, ady5ui@r.postjobfree.com

References are available upon request

EDUCATION

Northeastern University D’Amore-McKim School of Business Boston, MA Candidate: Bachelor of Science in Political Science and Business Administration, Concentration in Marketing Minors in Law and Public Policy and International Affairs Expected Graduation: June 2023 GPA: 3.79

Relevant Coursework: Advertising and Brand Promotion, Market Research, Marketing Management, Strategy in Action Extracurricular Activities, Leadership and Awards: Dean!s List, West Village A North Hall Council Secretary, 2020-2021 Hall Council of the Year Award, Center for Spirituality, Dialogue, and Service Outreach Ambassador, NU CHAARG, College Democrats

EXPERIENCE

Smartleaf, Inc. Boston, MA

Marketing and Business Development Associate August 2022 – Present

• Found the average Cost of Client Acquisition using cross-team data analysis of lead generation and client imple- mentation and maintenance to ultimately inform annual minimums and directly influence budget considerations.

• Improved and restructured system of gathering sales data, and implemented new standards for every sales meeting recorded from 2020 to present in Hubspot CRM.

• Developed a more specific target market based on data findings from interest trends of closed deals and lost deals and external market research for future SaaS B2B marketing campaigns.

• Oversaw the collection of contacts to build outreach campaigns for regarding webinars and conferences to better ensure lead generation and capture from events.

Marketing Analytics and Communications Co-op January 2022 – June 2022

• Found, organized, and analyzed Objectives and Key Results over the most recent years of company sales and marketing operations and directly translated data trends into actionable steps for the Business Development team.

• Managed all CRM and business development activity via Hubspot CRM, and assisted in the process of top-of- funnel sales processes through gathering relevant analytical insights.

• Designed and deployed omni-channel digital marketing campaigns via email, social media, video, webinars, etc. and tracked contact management, event outcomes, and targeted campaign results.

• Directly worked with the company President on the Smartleaf “Overview”, which developed a consistent template for Smartleaf’s branding and word-by-word explanation of every service it provides.

• Collected and analyzed Thought Leadership data to directly influence creative decisions on topic, keywords, and length and established a quantitative process for the qualitative task. Massachusetts General Hospital Development Office Boston, MA Special Events Coordinator Co-op January 2021 – June 2021

• Collaborated on teams planning the Aspire Gala and Run4MGH Boston Marathon for Fall 2021, along with mul- tiple webinars, and became extremely familiar with managing event campaigns in Marketo.

• Managed data entry in Atlas (Blackbaud CRM), including expense reporting, sending RSVPs, and related com- munication materials as well as analyzing the engagement of these outreach efforts.

• Handled outreach to 500+ businesses and individuals for inkind donations, sponsorships, and general engagement.

• Refreshed and continually updated the Run4MGH website (WordPress) with content and users.

• Developed meeting agendas and meeting notes as well as coordinating schedules of events and meetings with in- ternal staff, event committees, and vendors.

Project LEARN Lowell, MA

Intern Assistant to Executive Director January 2019 – June 2019, June 2020

• Helped organize and coordinate Project Learn’s fundraising events and Bookfest 2019, managing resources and measuring impact.

• Managed all social media marketing and online presence, and designed graphics for omni-channel campaigns

(Canva).

• Acted as the student voice in board meetings to discuss the future of education in low income areas. SKILLS AND INTERESTS

Computer: Hubspot CRM; Marketo; Skilled in MS Excel; Canva; PowerPoint; Blackbaud CRM; SPSS Interests: Marketing Analytics, Event Planning & Organization, Travel, Social Impact