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Social Media Content Creation

Location:
Berkeley, CA
Posted:
August 19, 2023

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Resume:

ANGELA HUANG

** ******** *** ********, ** *****510-***-**** • ady16a@r.postjobfree.com • linkedin.com/in/angeladhuang

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EDUCATION

WASHINGTON UNIVERSITY IN SAINT LOUIS (WASHU)

Arts and Sciences Class of 2023

BSBA in Psychology

SKILLS & INTERESTS

● Technical Skills: Advanced in MS Excel, Google Suite, Canva, Adobe Photoshop Interests: Tennis, Healthcare, Fashion

PROFESSIONAL EXPERIENCE

Piedmont Recreational Piedmont, CA

Tennis Instructor Sep 2018 - Aug 2019

● Group Leader: led and coached >15 students and adults to develop their athletic abilities, gained leadership, decision making, and listening skills

Clindata Insight Inc. Oakland, CA

Marketing Intern May 2020 - Aug 2020

● Social Media Strategy: Drove 162% increase in social media impressions by developing social media marketing strategies and driving campaigns across multiple platforms [Facebook, Twitter, LinkedIn]

● Content Creation: Created mock-up flyers using Canva, email campaigns, and social media content for presentation in front of pharmaceutical companies, workshops, and symposiums, as well as assisted with brainstorming in-person and virtual team building activities

● Engagement: Drove increase in web traffic through redesign of the company web pages

● Market Research: Researched marketing trends and presented new ideas to improve inter-company social media influence, including effective media designs specific to company’s audience, improved cross-company social media engagement through innovative content creation based off of industry/ market trends

● Content Creation: Utilized Canva, Adobe Photoshop, and Vimeo to create engaging content across all company social media platforms

● Marketing Analytics: Monitored and quantified social media marketing effectiveness through business analytics using Linkedin Analytics and Twitter Analytics, presented new ideas and social media reach improvements directly to company executives in monthly marketing reports Weee! Fremont, CA

Marketing Intern May 2021 - Aug 2021

● Content Creation: Drove 30% higher conversion rate by creating new landing page for consumer interface

● Engagement: Worked on advertising campaigns with local schools and teachers while seeking out common goals between the company mission and school fundraising programs to increase awareness within ethnically diverse areas, specifically Southern California’s Hispanic community

● Market Research: Researched marketing trends, current cultural perceptions on Asian products, and consumer demographics to improve company focus on the needs, wants and demands of the target customer and target ethnic communities, as well as working to increase brand loyalty of the customer towards the company

● Content Creation: Utilized Canva to design multiple landing pages for Google ads and product bundles from researching best-selling combinations

● Social Media Analytics: Utilized Linkedin Analytics to compile extensive contact lists for hiring outreach Pitaya, Inc. St. Louis, MO

Sales Associate May 2021 - Nov 2021

● Provided high-quality customer service to optimize a pleasant customer purchasing and payment process

● Investigated and resolved customer inquiries or issues to strengthen store reputation and grow customer retention

● Maintained and organized store displays to enhance product visibility and appeal Epworth Children & Family Services St. Louis, MO

Psychology Practicum Intern Aug 2021 - Dec 2021

● Youth Engagement: Supervised, guided and role modeled with youth regarding their daily activities, in accordance with the daily program schedule. Activities included hygiene procedures, chores, recreational activities, therapeutic and life skills groups, educational requirements, outings, and employment

● Clinical Skills: Completed program orientation, including cultural awareness and trauma trainings, learned how to conduct therapeutic assessments, developed treatment plans, shadowed YES therapists during client meetings, and participated in 1:1 weekly supervision with YES therapist

● Life Skills: Developed and established professional, supportive relationships with clientele, learned Safe Crisis Management (SCM) intervention techniques, attended external workshops and trainings to enhance cultural competence, communication, and self-reflection skills

● Case Work: Learned to maintain accurate and current records on clinical services and support services documentation, aided in case work review, sat in on youth and assigned case worker meetings where preparation plans were discussed



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