RAYA MERA
************@*****.*** +1-347-***-****
Brooklyn, Newyork 11223
LinkedIn : https://www.linkedin.com/in/raya-mera-36a145233
Trailblazer: https://trailblazer.me/id/rmeredova1
PROFESSIONAL SUMMARY
Overall, 8 years of IT experience as a Developer in Salesforce ecosystem. Having extensive knowledge in implementing, customizing and maintaining Salesforce solutions. Hands on experience in Salesforce.com CRM integration, developing and deploying the custom integration solutions.
I am experienced in Sales Cloud, Service Cloud,Marketing Cloud, Commerce cloud,Experience cloud (Community Cloud).
SKILLS
Salesforce APEX and Visualforce, Platform Events, Pardot, Vlocity dataraptor,Omniscripts
Lightning Components (Aura and LWC)
REST/ SOAP / JSON
SOQL / SOSL, SQL,Auto Rabbit, Vlocity
MuleSoft / Dell Boomi / Informatica / Data Loader/Pardot
HTML / CSS / SLDS / JavaScript/ Oracle
OAuth 2.0
Advanced SAP knowledge
Salesforce Copado, Salesforce lightening,
Salesforce Dx, Azure Devops, AutoRabbit,Github,Jenkins,Jira.
Solutions deployment
Testing and maintenance
Agile/Scrum/Waterfall
Strong interpersonal and communication skills
High-quality customer service
Relational database design and development
Excellent analytical and problem-solving skills
Time management/Strong multi-tasking skills
Webservices
EXPERIENCE
Senior Salesforce Developer Cox Automative,New York, NY 02/2023-05/2023
Develop and implement the Salesforce solution from end-to-end and be responsible for architecting CRM technical solutions based on project requirements and industry best practices.
Design and develop custom objects, reports, applications, workflows, etc
Work closely with Project Managers, and Business Analysts to architect technology solutions to meet client needs
Drives complex projects to completion and ensure it meets the technical specification
Salesforce design and development experience
Experienced in developing SFDC custom objects, workflow business rules, custom reports and dashboards.
Integrating Salesforce CRM with custom 3rd party solutions.
Used Visualforce, Apex, Java, JavaScript, and other technologies to build customized solutions that support critical business functions
Collaborated with members of the project team and business owners to design, develop, unit test, provide post-release support.
Worked in an Agile environment with a focus on iterative and test-driven design methods
Designed advanced reports, dashboards, and portals in SalesForce.com and other business intelligence tools
Experienced in working with Salesforce Workflow Rules, Flows, and Process Builder.
Performed architectural trade studies and contributes to the development of documentation and maintenance of software architectures
Participated in internal and external architecture reviews.
Develops, maintains, and unit tests code.
Possessed in-depth knowledge of software development life cycle (SDLC) including design, development, testing, code review, and release.
Developed and maintained Salesforce data architecture, including custom objects, fields, page layouts, and validation rules, resulting in a 25% increase in data accuracy and a 15% decrease in data duplication
Implemented and project-manage Desk.com and Service Cloud configuration proje
In depth understanding of cases, service contracts, case management, entitlement, milestones, communities, live agent, and knowledge base
Understanding of use case related to functionality for multiple interaction channels (communities, mobile, phone, email etc...
Collaborated with project/business teams to reproduce, analyze, and fix issues. Demonstrate ownership and accountability through self-directed task management.
Demonstrated expertise in Salesforce Service Cloud and partner with discipline leads to lead service-driven Salesforce initiatives
Participated in design workshops, research, decision-making and testing
Intermediate to advanced knowledge of formula building inside of Salesforce including syntax, functions, and operators.
Experienced designing, building, and optimizing declarative automation using Flow.
Strong internal customer focus and service orientation with the ability to interact effectively with employees and vendors at all levels.
Senior Salesforce Developer Pwc,New York, NY 04/2022-09/2022
With offices in 152 countries and almost 328,000 people, Pwc is among the leading professional services networks in the world. Pwc helps organisations and individuals create the value they are looking for, by delivering quality in Assurance, Tax and Advisory services.
Hands-on experience with Lighting Pages
Hands-on experience with Apex
Utilizing Salesforce Technological Product Suites (Data Loader, Workbench, IDE tools like Visual Studio Code, Azure DevOps, etc.)
Worked on creating and demoing working proofs of concept for business requirements using out of the box features of Salesforce
Scrum experience, Agile
Experience with Salesforce integrations / integration with external systems
Hands on experience with DX CI/CD and Form Assembly (3rd party tool)
Worked on various environments such as development /QA/UAT/Production pipelines
Checked on PR’s of my fellow developers.
Updating Release Documention on each sprint.
Build integrations between Salesforce and external applications using REST, SOAP APIs, oAuth and Single Sign-On.
Automate business processes using Salesforce automation tools, such as Process Builder, Flows, Assignment Rules, Approval Processes and email Alerts
Proven knowledge of the Salesforce cloud development environment, including but not limited to items such as custom objects, declarative functionality, workflows, Triggers, Visualforce, migration tools, and SOQL.
Good understanding of object-oriented programming and data architecture standard methodologies.
Customize the User Interface, including Visualforce pages, Aura Components and Lightning Web Components.
Develop end-to-end Salesforce solutions using Apex classes, Triggers, Visualforce pages, etc.
Document and develop dashboards / reports according to specifications and standards
Senior Salesforce Developer MetLife Inc. New York, NY 04/2019 – 03/2022
MetLife Inc. is Metlife ( is a financial services company, providing insurance, employee benefits, asset management. MetLife has operations in more than 40 countries), in nutshell, this project was for retire the existing marketing automation tools, called marketo and implement Salesforce Marketing Cloud.
Strong experience with Mulesoft Composer using Mulesoft connectors-OAuth 2, Saml, Security Valt &Enryption & Decryption.
2+ years MuleSoft experience
Be able to create new data exchanges in MuleSoft and integrate it with Salesforce
Experience with design patterns used with MuleSoft integrations and Salesforce
Knowledge of MuleSoft and its connectors (HTTP, DB, SOAP, Email)
Extensively worked on XML technoloClaireies like XSD, XSLT, XQuery and Xpath for data transformations in MuleSoft.
Lead a team of 6 developers, provide guidance to the team and involved in designing phase
Strong experience in Web based pages and site design using HTML, CSS, XML,JavaScript, Node JS.
Tested troubleshooting methods, devised innovative solutions and documented resolutions for inclusion in knowledge base for support team use
Ability to write complex SOQL,SQL and SOSL queries across multiple objects.
Integrated Salesforce.com with other applications via real-time, batch, sync/async
Built client-specific solutions on the Salesforce1 platform using Apex, Aura and LWC
Built reusable UI/UX components with Lightning component framework.
Developed Visualforce pages using standard controller, Custom controller and.extension controller.
Used SOQL and SOSL statements within Governor Limits for data manipulation needs of the application using platform database objects.
Integrated MuleSoft to complete APIs, data and batch processes
Maintained the functional areas of data management, custom and standard objects as well as account assignments
Did Platform Events work in Salesforce.
Acted as the point of contact for CRM-related vendor like Pardot
Strong expertise in Vlocity component development well versed with the functions of the card
framework in the insurance vertical.
Well versed with migration of Vlocity components using Data Packs and manage connected Orgs.
Proficient in MuleSoft AnyPoint API platform on designing and implementing Mule APIs. Strong working knowledge on API Gateway. 6+ years of experience in MuleSoft Platform
Performed System Testing UAT Testing Production Testing, Regression Testing, and administrating
Worked with various salesforce.com objects like Accounts, Contacts, Leads, Opportunities, Reports and Dashboards.
Developed and configured various Custom Reports and Report Folders for different user profiles based on the needs in the organization
Developed and deployed workflows and approval processes for opportunities and products/assets management
Performed data migration and manipulation using Salesforce.com tools and integration using salesforce.com APIs Created various profiles and configured the permissions based on the organizational hierarchy requirement
Salesforce Developer Estée Lauder Companies International, Inc – New York, NY 01/2016- 03/2019
Estee Lauder global prestige beauty cosmetics company was established 1946, has 25+ famous brands, and has stores in more than 150 countries. By utilizing the latest technologies and understanding and staying ahead of the trends, we have implemented several Salesforce projects, like: Commerce and Marketing Clouds, Service Cloud, Einstein Analytics.
(Commerce Cloud, esy, Marketing Cloud, Sales Cloud, Service Cloud and Success Cloud.)
Developed Lightning Component Framework and built Lightning component using aura framework.
Assisted in developing DevOps (CI/CD) tools to increase efficiency, reduce frequency of production bugs, and improve code quality amongst development team
Involved in deploying the AppExchange applications and integrating with third party applications.
Experience in APEX Programming by creating Custom Triggers and perform Asynchronous calls to implement the business logic as per the requirements.
Maintenance of installed Managed Packages in Lightning using Apex
Doing bulkification of the trigger using Collections like list, set and Map.
Writing relationship SOQL queries according to the business requirement.
Worked on Soap API and Rest API to design and support web services platform.
Proven track record of exceeding sales quota preferably (e-commerce, digital marketing) saas solutions
Guide prospective clients to the merits and strengths of the Commerce solution
Customized tabs for among different business users groups and business centers, Involved in Designing and Development of Workflow Rules, Validation Rules and Customizations within Salesforce
Worked on Salesforce Sales Cloud to define Sales process for the Created Lightning web components for different business requirements
Configured Service Cloud to handle Case management, Email-to-case routing sharing settings in queue-based model
Designed salesforce service cloud console to enhance productivity with dashboard like interface
Salesforce Administrator Estée Lauder Companies International, Inc – New York, NY 02//2015 - 01/2016
Worked on Record Types, Validation Rules, Triggers and Page Layouts. Build the organization's role hierarchy by adding the Roles as per the Organization structure and created custom profiles to satisfy the Organization's hierarchy.
Create and complete use case testing required before making projects available to users
Created Workflow rules and defined related tasks, email alerts, and field updates.
Efficient in setting up restricted login hours and IP ranges on profiles and resetting the user passwords.
Ensured data integrity through the appropriate use of de-duping, loading and exporting tools, for bulk of data using Data Loader.
Designed reports, dashboards, and processes to continuously monitor data quality and integrity
Modified data object relationships with the help of Schema Builder.
CERTIFICATIONS
Salesforce Certified Administrator - Credential Id :22958087
Salesforce Certified Platform Developer I - Credential Id : 22958222
Salesforce Certified Platform Developer II- Credential ID: 3371127
Salesforce Certified CPQ Specialist Certification- Credential Id : 2477841
Salesforce Certified Platform App Builder Certification- Credential Id : 2477618
Education:
Bachelor’s Degree in Business Management through Kirkareli University, Turkey in 2017.