Creative Director Group

SUSAN BERTOCCHI 773-***-**** sbertocchi.com linkedin.com/in/sbertocchi/

PROFILE

Designer/Art Director and Creative leader with expertise in creating breakthrough, highly effective design work and integrated marketing content for brands and clients. A strong strategic and conceptual thinker with extensive experience creating and managing the content development process. Excellent communication skills and a commitment to collaboration. Strong trust-based relationship skills. The ability to quickly assess complex issues, identify priorities and communicate to others. A comfortable and accomplished presenter. BERTOCCHI 10-2015 – Present, 2013 – 2014, 2009 – 2011 Designer Art Director Creative Director

• Graphic Design

• Art Direction

• Brand development and guidelines

MARC USA 4.2014 – 9.2015

SVP Group Creative Director

• Oversaw creative on the Payless Shoe Source, creating Broadcast and Digital content.

• Managed creative development for both the American market, in both English and Spanish, and separate creative for the Latin American market.

• Oversaw and coordinated with Creative staff at the Hispanic partner agency in Miami to develop creative for South American market.

EPSILON 1.2011 – 3.2013

Shopper Marketing, Digital, Promotions, CRM and Direct. SVP Group Creative Director With no background in Shopper Marketing or Promotions, hired on the strength of previous work in other disciplines. Developed Shopper Marketing skills and expertise.

• Oversaw creative on agency’s largest account, GlaxoSmithKline. Products included Nicorette and Nicoderm CQ, TUMS, Sensodyne, Pronamel, Polident, and Abreva.

• Designed and built extensive Shopper and Digital programs for Walmart, Walgreens, Costco, CVS, Sam’s, Target and Rite Aid, among others.

• Team designed, built and launched large quit-smoking programs for all seven retailers, including in- store, Digital, CRM, Direct, video content and Promotions.

• Partnered as part of Integrated Agency Teams structure with other GSK agencies and vendors.

• Social media content

• Broadcast/Video

• Presentations, decks, treatments

• Trade show materials

• Infographics, data graphics

• Websites

Working directly with clients, on-site and remote. element 79 12.2000– 6.2009

SVP Group Creative Director

One of the founding members of the agency when it opened its doors. Based on the huge success and growth of the Quaker Foods brands at FCB. Was asked to follow the account to help found Element 79.

• Oversaw creative on Quaker, which included Quaker Oatmeal, Quaker Instant, Quaker Snacks, Bars, Cereals and Grits.

• Other accounts: Children’s Memorial Hospital (Lurie), Tropicana, Frito Lay, Hoover, Near East, Rice A Roni, Mrs Dash and Zicam.

FCB Global 8.1994 – 12.2000

SVP Group Creative Director Art Director

• Having pitched and won, oversaw creative development on all brands within Quaker foods and snacks.

• Successfully navigated the FDA to develop and launch the ‘Real People, Real Results’ Heart Health campaign that transformed the Quaker Oatmeal brand. Ran for 13 years.

• Other accounts: Coors Light, Payless ShoeSource, Kraft, SC Johnson, Sara Lee, Quaker Oatmeal and Quaker Cereals.

EDUCATION

University of Wisconsin, Madison, Wisconsin

BFA in Fine Art

773-***-**** sbertocchi.com linkedin.com/in/sbertocchi/ Additional experience upon request

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