Creative Director/Graphic Designer

Paul E. Mouer paulmouer.com

Dallas, TX 612-***-****

www.linkedin.com/in/paulmouer *********@*****.***

Award-Winning Creative Director

Delivering Innovative, Attention-Grabbing Solutions That Captivate Customers and Drive Revenue Growth

Adaptive leader known for creative prowess, integrity, customer dedication, and hands-on approach from concept development through execution. Innate ability to recognize the big idea while utilizing customer data to maximize results across B2B and B2C industries through personas and key market insights. Identify and develop creative talent to produce award-winning results across diverse mediums, including digital, print, collateral, direct mail, and video. Core competencies include:

Team Leadership and Mentoring Omnichannel Campaign Development Digital Marketing (Social, Email, Landing Page)

Guerrilla Marketing Event and Tradeshow Execution Motion Graphics and Video Development (Animation, Product, DRTV)

Cross-Industry Client Portfolio

Delta Air Lines Canon Starwood Hotels & Resorts Alltel Wireless Disney Blue Cross Blue Shield KeyBank

Thomson Reuters Sears Auto Center Edward Jones FedEx Wells Fargo Financial Advisors Bank of America

Agilent Technologies Capital One Optimum Lightpath National Restaurant Association American Express

VHA USAir United Health Care Fujifilm, Deluxe Washington Mutual The Island of Lana`I Western Union EDS

Hampton Inn & Suites Lundstrom Jewelers Whitehall Jewelers Cox Communications Samsung United States Mint

Valvoline Instant Oil Change National Education Association (NEA) ExpressJet Swissôtel AAA Auto Insurance

Professional Experience

THOMSON REUTERS, Carrollton, TX October 2017 – November 2022

Manager, Marketing Design

Led 14-member in-house team (art directors, writers, videographers, legal and tax / accounting division project coordinators) across sectors (government, corporate, small business) to deliver impactful digital, print, tradeshow / event, and video campaigns. Collaborated with marketing and event managers to ensure on-strategy, on-time, and on-budget project completion.

Enabled double-digit results that exceeded revenue goals 3 consecutive years by creating marketing campaigns that generated sales force leads .

Spearheaded Black Friday campaign that increased revenue 68% versus prior year campaign.

Drove enrollment by leading creative campaign for Thomson Reuters SYNERGY Conference that reached 2K legal, government, and tax and accounting professionals.

Maximized creativity and productivity while minimizing outside costs by balancing project allocation between internal and external creative resources.

Delegated and oversaw print production with approved vendors for collateral and events / tradeshows, ensuring materials exceeded / met time, quality, and budget requirements.

Hired, managed, and mentored 14 associates in Dallas and Toronto offices, increasing productivity and reducing creative issues with segment marketing partners for smoother operations and faster campaign turnaround.

EPSILON, Irving, TX May 2012 – January 2017

Senior Creative Director

Guided 13-member department (art directors, writers, copy editors, production artist, traffic managers) to deliver new customer acquisition and CRM-integrated marketing campaigns for B2B and B2C clients. Oversaw $2.5M - $5M creative accounts (KeyBank, FedEx, Sears Auto Center, Edward Jones, AAA Auto Insurance, Valvoline Instant Oil Change, Wells Fargo Financial Advisors).

Paul E Mouer *********@*****.*** Page Two

EPSILON (Continued)

Increased revenue by upselling and cross-selling KeyBank products, such as credit card and HELOC, to existing customers through omni-channel campaigns (direct mail, email, digital ads, landing pages) and new customer acquisition marketing.

Grew Sears Auto Center and Valvoline Instant Oil Change accounts 20% year over year by providing creative campaigns that achieved quarterly customer revenue goals.

Retained business with contract extensions by partnering with account directors in developing customer life cycle touch and messaging strategies for Sears Auto Center and Edward Jones that achieved client objectives to increase customer loyalty and upsell and cross-sell opportunities.

HAWKEYE (acquired by PUBLICIS), Dallas, TX June 2005 – April 2012

Vice President / Group Creative Director

Relocated from Minneapolis to Dallas to manage largest account, Alltel Wireless. Oversaw 10-member team of creatives across B2B and B2C accounts (half of agencies business).

Promoted from Creative Director to executive-level role within 1 year for leading Alltel Wireless growth and winning Optimum Lightpath account.

Drove revenue to $18.5M from $7M (6.5 years) through existing client expansion and new business acquisitions, including:

oGrew Alltel Wireless by 50%+ to $4.2M (pre- Verizon acquisition).

oPlanned and executed rebranding campaigns for newly acquired clients ExpressJet and VHA.

oTeamed with account directors and strategists to develop omnichannel touch plan (DRTV, print, landing pages, banners, EDM, DM, outdoor, guerrilla marketing, viral video) for Optimum Lightpath, Agilent Technologies, VHA, and ExpressJet.

oFostered acquisition of Boost, MN, and their clients (Cargill, IHG, Hallmark Business Connections).

Additional Related Experience

BI WORLDWIDE, Minneapolis, MN Creative Director

THE LACEK GROUP (specialty agency of OGILVY & MATHER), Minneapolis, MN Associate Creative Director

Education

Bachelor of Fine Arts (BFA), Graphic Design, Corcoran College of Art + Design, Washington, DC

Software Knowledge

Adobe CC: InDesign, Illustrator, Photoshop, and basic Figma, After Effects and Premiere Pro knowledge

MS Office, and Workfront (project management software)

Professional Development

Member (5 years), Toastmasters International, Carrollton TX

Adobe After Effects (live online group training), Thomson Reuters

Industry Honors and Recognition

Gold Mobius Award DMA ECHO Leader Award 5 ARC Awards 4 South Star Awards

Freddie Award John Caples International Awards BtoB’s Best 5 Telly Awards

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