Career History

Rochester Downtown Alliance, Marketing and Design Project Manager

October 2022 - present, Rochester, MN

Design and creation of printed and digital marketing collateral for downtown promotion. Project management, marketing budget.

USANA Health Sciences, Digital Marketing Specialist

March 2019 to September 2021, Mexico City

In charge of Social Media MX accounts, MX website & ecomm, Hola USANA- MX blog, product and campaign videos, brand design, project management, and PM with content, digital and design agencies, digital campaigns, sponsorships, and paid media, publicity regulatory product MX permissions. Creation of training videos for Associates.

TVAzteca, Senior Designer

July 2017 to February 2019, Mexico City

WGC (World Golf Championships) 2018 campaign master graphics, nationwide magazine, and newspaper inserts, web banners, mailings, social media post design, sales brochure, and customer attraction digital presentations. Collateral for various events.

Cocofact, Senior Designer July

2015 to July 2017, Mexico City

Marketing HSBC Commercial Banking Account: Inbound Marketing. Campaigns, master for display, copies, landing pages, infographics, web banners, mailings and a YouTube masthead for the 1st Financial Live Talk at MX. PM with creative and marketing agencies as well as bank sectors. Prepress.

WOBI (World of Business Ideas), Junior Designer

April 2013 to December 2014, Mexico City

Digital presentations, mailings, and invitations for the sales department, 2014 Media Kit, 2014 Upfront materials, event recaps for customers and business partners, and collateral for all events.

Misioneros de Guadalupe, Illustrator November 2011 to February 2012, Mexico City Corporate imaging and children’s illustration.

ENAP, UNAM, Academia de San Carlos, Support and Entailment Department, Designer

September 2010 to March 2011, Mexico City

Interactive Design, photography, and jury member for two children’s drawing contests.

FREELANCE DESIGNER 2012 to date, Mexico City, Ireland

Brightmatch (2022): Brand Identity.

GLASSTONE (2021): Brand Identity.

SUMMIT Counselling and Psychotherapy (2021): Brand Identity and Website.

Justicia Transicional MX (2019): Logo.

Bancomext (2016 - 2019): Editorial design for the internal magazine.

MIMO Café (2017): Brand Identity.

BOSCO Gelato (2016): Collateral, social media post design, invitations, and customer attraction presentations.

GIRE (Grupo de Formación en Reproducción Elegida) (2015): RESURJ Project (Realizing Sexual and Reproductive Justice)- editorial design for digital and printed recaps.

Instituto de Liderazgo Simone de Beauvoir (2015): Web banners, event posters, ‘Paridad’ booklet cover, and editorial design.

Habitat for Humanity (2014): Design and creation of a dismountable model for educational purposes, editorial design, and illustrations for an educational booklet.

Certifications

Inbound Certification (HubSpot Academy) 2015

Languages

Spanish Native

English 90%

Education

Universidad Nacional Autónoma de México (UNAM), School of Fine Arts, Mexico

August 2006 to August 2011

BA in Design and Visual Communications

Software Skills

Adobe Creative Suite: Illustrator, Photoshop, InDesign, Premier, Dreamweaver

Office: Word, PowerPoint, Excel

Mkt Automation Software: HubSpot Google Analytics, WordPress, Prezi

Extracurricular Experience

Group Management

2001 - 2005, Mexico City

*Cadena- Camping group /scouts. Composed of approximately 90 girls aged between 12 and 19 years.

Design Contests

Logotype competition to celebrate the 95th Anniversary of the Faculty of Chemistry, Universidad Nacional Autónoma de México (UNAM) Honorable Mention