Jason Cassée

Internal/Executive/Marketing Communications Director

Dynamic Communications leader savvy in driving business success

Driven Internal, External and Marketing Communications Director with proven track record in liaising across all business levels to build and improve communications strategies and modalities to grow business. Strong ability to leverage blended nature of communication in high tech with use of online tools and delivery methodologies to connect one-to-many or many-to-many.

Internal Communications: Align internal communications with business strategy and functional requirements, ensured delivery channels reflected brand identity and market positioning, and engaged employees to be effective brand ambassadors.

Executive Communications: Liaise with CEOs and senior executives via strategic communication to build and strengthen stakeholder relationships to grow business. Develop effective, high impact messaging ranging from online and in-person presentations, articles, employee news pieces, speeches, videos, debate packages, press conferences and conference calls.

Acquisitions & Divestitures: Experienced in managing comprehensive internal acquisition engagement communications plans for several acquisitions and divestitures.

Areas of Expertise

Communications Planning & Implementation

Change Management Communications

Integrated & Multimedia Marketing Strategies

Team Leadership & Collaboration

Intranet Strategy & Management

Initiative Assessment & Analysis

Creative Development & Branding

Metrics & Measurement

Executive Coaching & Messaging Support

Employee Engagement

Executive and HR Communications

Client & Stakeholder Relations

Career Accomplishments

Implemented and drove internal communication strategy, planning and ongoing execution alongside executive leadership teams in multibillion-dollar U.S. technology and finance companies.

Created and managed internal acquisition engagement communications plans for four Brocade acquisitions then seven separate, concurrent divestitures following announcement of Broadcom’s intent to acquire Brocade.

Managed and implemented internal company services transitions at Sun Microsystems and Fireman’s Fund that ensured improved delivery time and quality by 50-100% while reducing overall costs by over 200%.

Professional Experience

Jason Cassée Communications – San Francisco/Bay Area

Communications Consultant (Since 2022)

Corporate/Internal/Executive/Marketing/Sales Communications - Full service capabilities from ideation through development, delivery and delightful outcomes.

VMWARE INC. (Through AMF Media Group) – San Jose, CA

Executive, Internal & Customer Communications Consultant (2021-2022)

Delivered comprehensive executive communications for the Worldwide Partner and Commercial Sales executive and organization during the 6-month LOA for the Chief of Staff. Ensured “no let-up” on delivery against aggressive organization and executive expectations and helped the highly successful global team focus on continuing to evolve the business, overachieve expectations and delight partners and customers.

CISCO SYSTEMS INC. – San Jose, CA

Executive, Internal & Customer Communications (2010-2014, 2019, 2021)

Oversaw communication, presentations, all-hands meetings and comprehensive “return to work” and COVID-19 related messaging for executives in Cloud Networking/Data Center Networking with focus on engineering and marketing. Managed communications for SVP of Cisco’s “Smart Services” portfolio and key, channel, partner and sales executives. Engaged with key stakeholders and spearheaded development of communications, marketing and engagement plans and strategies. Developed and delivered messaging for employees across various sectors.

Selected Contributions:

Conducted communications assessment with Corporate Development to align internal messaging with evolving strategy, resulting in fewer and more effective meetings and team engagements and ability to increase M&A support activities by 200%.

Implemented key presentation update and management process to streamline development and review of critical customer and partner materials, reducing presentation development time from days to hours.

LAM RESEARCH (through CONNEXT) – Fremont, CA

Communications Consultant, Employee Communications (2018 to 2018)

Oversaw internal communications for company of 14,000 staff, including assessments and recommendations for improvement. Managed news content for company intranet from generation of stories and editing to obtaining approvals for news content. Directed all HR communications including wellness programs, benefits, recognition and learning and development programs.

BROCADE COMMUNICATIONS SYSTEMS – San Jose, CA

Internal & Executive Communications Director/Executive & Marketing Communications Consultant (2014 to 2018)

Drove all aspects of internal communications and leveraged business results, market activity, product and service launches, accomplishments and key business activities to engage 10,000 employees and contractors. Developed and executed communications plans business-wide, including acquisitions and divestitures. Strategically liaised with executive leadership team to define and deliver goals, deliverables and clear market opportunities in sales kick-off meetings and throughout year in quarterly and annual messaging, meetings and ongoing communications. Developed main-stage executive presentations and provided on-site coaching for annual sales and marketing kick-off event.

Selected Contributions:

Increased employee engagement by over 250% by developing and implementing new methods and vehicles for communicating with employees and other key stakeholders.

Co-created communications infrastructure to grow company by nearly 200% through series of acquisitions.

Liaised with seven acquiring entities to effectively find homes for constituents involved in large divestiture.

Additional Experience: Director of Executive, HR & Marketing Communications (Fireman’s Fund Insurance Company/Allianz – Novato, CA), Communications Management (Sun Microsystems, Inc. – Palo Alto, CA)

Education

Master of Business Administration, • Santa Clara University – Santa Clara, CA

Bachelor of Arts, Marketing Management & Communications, • Cal Poly, San Luis Obispo – San Luis Obispo, CA

Sun Teams Award, Two-time winner, for implementing Compass and ESCtool employee self-service applications.

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