Creative Director Business Analyst

KRISTIN V. PUETT

Birmingham, AL 404-***-**** adxvgp@r.postjobfree.com

Project Management and User Experience Professional with experience in Financial and Marketing fields. A proven ability to initiate and manage cross-functional teams and high volume, multi-disciplinary campaigns and projects from inception to completion. Extensive knowledge working with direct-to-consumer product development and marketing. Specialized in Project Management using the Agile Methodology, Email Marketing and User Experience Flows/UAT Testing for Online and Mobile channels.

Temporary and Contract Positions

June 2021 - Present

Created and distributed Corporate Communications

Updated company SharePoint site

Processed Expense Reports for CEO

Created and maintained storage for backup files

Maintained CEO calendar and handled travel arrangements

Regions Bank Birmingham, AL

Strategic Execution Business Partner June 2021 - September 2021

● nCino

Wrote and distributed Weekly Release Notes to all nCino Users

BBVA USA Birmingham, AL

Product Analyst 2013-2021

● Salesforce

Collaborated with Product Owner to create User Experience flows for an efficient Banker experience which included: Copywriting, revising documentation, communicating changes to Line of Business Partners.

Worked closely with Business Analyst to ensure clear and concise User Test Case/ Scenario delivery to Developers within the JIRA system.

Ensured materials were proofed, UAT tested, and on-time for deployments. Issued tickets in JIRA.

Used Google Suite to create Deployment Release Notes for Line of Business Partners.

Provisioned New and Existing Users to troubleshoot Banker access.

Managed In-App Guidance functionality.

Distributed Weekly User Reports to Regional Managers.

● Online and Mobile Channels

Collaborated with Product Owners to determine User Experience Flows.

Assisted with Product Development.

Performed QA and UAT testing for the Award Winning BBVA Mobile Application.

Regression tested Mobile and Online functionalities after deployments.

Entered and tracked defects through JIRA.

Authored and manicured Test Cases, User Scenarios, and Business Rules.

Luckie & Co. Birmingham, AL

Project Manager 2008-2013

● AT&T

Managed monthly Direct Mail Bill Media campaigns, including E-inserts that consistently performed over objective. Worked closely with the Account Executive, Creative Director and Print Production Manager.

Coordinated HTML development based on creative concepts approved by client.

Created and assigned vanity URLs for Bill Inserts.

Created project estimates and timelines.

Maintained project schedules and implemented action steps to ensure timely delivery of

materials.

Authored creative briefs.

● Regions Bank, Little Debbie, United Way of Central Alabama, Alabama Tourism Department

Assisted Senior Vice President of Broadcast with various TV and radio advertising including: Scheduling voiceovers, recording and edit sessions with vendors for national brand campaigns, editing in Final Cut.

The Richards Group Atlanta, GA

Account Coordinator 2004-2006

● Hyundai

Managed 41 Automotive Dealer advertising budgets using FileMaker Pro.

Processed Hyundai dealership Co-Op reimbursement.

Trafficked Hyundai Dealer Advertising Association commercials for air.

Scheduled and coordinated meetings for the Board of Directors.

NBC New York, NY 2003 Television Production Internship

● Late Night with Conan O’Brien

Assisted staff on remote productions and 10th Anniversary Prime Time Special.

Education: Auburn University Auburn, AL 1999 - 2003 B.A. - Radio, TV, Film

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