Marketing Manager Operations

Preston Hay

Murfreesboro, TN LinkedIn 719-***-**** ***.************@*****.***

WORK EXPERIENCE

RallyPoint (Social Media Platform) Remote

Digital Operations Manager September 2021 – Present

● Developed a new system and procedure for ad delivery, reporting, scheduling, and billing that significantly decreased errors, reduced monthly man hours by 90%, and improved campaign quality for each client.

● Responsible for the successful delivery of client advertising campaigns for over 15 clients each month (52 clients and

$6MM in ad spend in 2022)

● Advised clients on improving ad campaigns by analyzing data and recommending changes such as targeting, segmentation, tactics, copy, and creative.

US Army Reserve Colorado Springs, CO

Squad Leader/Corrections Specialist August 2011 – Present

● Led multiple teams and conducted monthly reviews of their performance both professionally and personally.

● Developed and implemented training for 120+ personnel on a quarterly basis.

● Obtained multiple awards for outstanding leadership. ADInstruments Inc. (Biotechnology) Colorado Springs, CO North American Marketing Manager August 2019 - September 2021

● Developed North American Marketing strategy for multi-channel content/demand gen marketing and event/webinar marketing for multiple products including B2B SaaS.

● Increased revenue and pipeline advancement through effective email marketing increasing from an average open rate of 15% to a 30% open rate.

● Directly grew the number of qualified leads, and improved pipeline advancement without increasing budget.

● Equipped the sales teams with the resources, prospects, and content needed for them to succeed. Rocky Mountain Custom Trim (Construction) Monument, CO Marketing and Sales Specialist December 2017 – August 2019

● Created the company's first online presence which generated (and continues to generate) leads and sales.

● Consulted with the owner to utilize marketing to grow the company with $0 in spend.

● Organized the sourcing of inventory to fit the clients needs including scheduling, cost, and quantities.

● Developed systems and processes to streamline tasks and improve organization. LEADERSHIP EXPERIENCE

US Army Reserve Colorado Springs, CO

Squad Leader December 2015 – Present

● Successfully managed and led 2-3 teams of 3-4 individuals each, resulting in increased productivity, improved team morale, and successful completion of projects within tight deadlines.

● Helped soldiers achieve their personal and professional goals.

● Directly impacted the consistent meeting and exceeding of all standards for my squad while being ranked above my peers.

Discovery Church Colorado Colorado Springs, CO

High School Volunteer/ Men's Group Leadership Team Member November 2016 - October 2019

● Led and mentored high school males by being a volunteer at events and leading discussion groups.

● Ran a small group of high school males that met outside of regular church events.

● Contributed valuable input to the planning of Men’s events EDUCATION

Colorado Christian University Colorado Springs, CO Associates Equivalent in Business Administration, Marketing January 2018 - June 2019

● I chose to not pursue my bachelors due to how much I was learning outside the classroom. SKILLS & INTERESTS

Skills: Excel/Sheets Salesforce Analytics Hootsuite Google Ad Manager Operations CRM Interests: Marketing & Operations, Analytics, Weightlifting, Jiu-jitsu, The Enneagram (I’m a 5w6), Reading, D&D

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