Puneeth Boni
West Lafayette, IN ***** 765-***-**** *****@******.***
EDUCATION
Purdue University, Krannert School of Management
Bachelor of Science, Econometrics and Quantitative Economics West Lafayette, IN
May 2023
Concentrations: Marketing, Data Analytics
• Fall 2019, Fall 2020 Dean’s List
• 3.20 GPA
PROFESSIONAL EXPERIENCE
Purdue University West Lafayette, IN
RESIDENT ASSISTANT Aug 2022 - Present
• Fostered an inclusive, conflict-free community of over 75 residents.
• Efficiently managed extremely high-pressure emergencies among residents on a weekly basis. Zemoso Technologies West Lafayette, IN
BUSINESS AND DATA ANALYST May 2022 – Aug 2022
• Wrangled with big datasets to assess current startup market conditions in over 450+ cities.
• Built reliable, mathematical ranking parameters that scored cities on a scale of 0 – 20 based on favorable market conditions.
• Developed an NLP LDA (Latent Dirichlet Allocation) Model that analyzed headlines and articles from over 300 trending startup websites to extract buzzwords and trending topics. Utilized AWS Lightsail for automated web- scraping.
• Mapped out an executable Business Expansion strategy in targeted cities based on the designed ranking scale.
• Increased revenue generated by 30% in targeted cities, along with a 12% increase in customer acquisitions. Scope Consulting
PROJECT MANAGER
West Lafayette, IN
Sep 2021 – Feb 2022
• Developed and implemented efficient marketing strategy for 3 Purdue startups.
• Conducted data wrangling and insight gathering from POS systems for small businesses around Lafayette.
• Spearheaded large scale market research to aid companies in penetrating the US digital market. Thematic Inc. West Lafayette, IN
EXTERN Nov 2021 – Dec 2021
• Improved business development strategy within company by cultivating new sales opportunities via improved consumer targeting.
• Studied current music industry market trends to provide insight to company on potential new verticals. LEADERSHIP AND INVOLVEMENT
• President of UR Global, a University Residences Organization
• Secretary at Purdue Student Sustainability Council
• Founded Playte Foundation – A Nonprofit aimed at solving food insecurity in Hyderabad. ADDITIONAL EMPLOYMENT
• Interned with DC Design, Stanford University to create a hands-free crutch for the physically challenged.
• Trained by a top Product Design and Business Development Coach, Srinivasa Rao Pattur for over 3 years. RELEVANT SKILLS
• Project Management – Waterfall, Agile, R, RStudio, Microsoft Excel (VBA), Tableau, Tableau – Prep Builder, Python, Power BI, Marketing, NLP – Python (SpaCy, NLTK), Pandas, Statistical Model Building INTERESTS
• Scuba Diving, Fishing, Hiking, Politics, Entomology Enthusiast, Writing