Digital Programmatic Director
Resume:
DOUGLAS C. LUERS
DIRECTOR OF PROGRAMMATIC
PROFESSIONAL SUMMARY
Experience working with mid and large corporate organizations to ensure digital revenue growth, client satisfaction/retention, and customer acquisition. A listing of experiences are:
Media Buying-Traditional/Digital
Program/Account Direction
Digital Mktg Strategy/Analytics
Revenue Growth/Optimization
Client Retention/Satisfaction
Resource Mgmt. & Training
KPI Attainment
Brand Strategy/P&L
Database/CRM Management
EXPERIENCE/ACCOMPLISHMENTS
ROI DNA 10/2021-01/2023 Remote, US
Associate Director, Programmatic
Accountable for team growth, account resourcing, and maintaining accurate forecasts. Provided strategic and tactical plans to lead clients in Programmatic and ABX/ABM strategy
Responsible for overall programmatic objectives and strategies that fulfill client business goals
Oversight on all aspects of clients’ programmatic display services
Managed senior programmatic team members and mentor other team members as needed
Led interviewing, onboarding, and training new team members
Investigated results and make optimization recommendations while the media is in-market and use empirical data to improve both short-term and long-term results
Ownership of primary relationship with programmatic team’s 3rd party data providers
Lead programmatic strategy creation, inclusive of creative solutions
Used critical thinking and analytical skills to analyze complex data sets to make decisions, provide meaningful and actionable insights, and meet and beat client expectations
Collaborate across departments in order to enhance the programmatic team’s deliverables
OpenText 03/2020-10/2021 Westminster, CO
Digital Marketing Manager
Lead Carbonite and Webroot's Affiliate Program strategy delivering highest return on ad spend as possible.
Ensured successful development of media strategy across programmatic display, native, video, and paid social tactics.
Drove digital demand generation for three brands: Hightail, Webroot, and Carbonite across B2C and B2C organizations
Planned largest Branding campaign over $1M in expenditure across 9 publisher partners
Provided best in class analytics and recommendations to key stakeholders within the company as applicable for each segment
Tested all aspects of digital media campaigns, including targeting, ad creative, landing pages, and platform settings
Proactively research new advertising technologies to improve program performance
Adswerve, LLC 08/2017-03/2020 Denver, CO
Programmatic Media Director
Promoted from Programmatic Media Strategist after only 1 year within the company
Manage Media Specialists and account direction for large enterprise based strategic accounts
Doubled account responsibilities from 2018 to 2019 (responsible for 95% of team's goal).
Lead product release for Ads Data Hub offering, including internal/external trainings, strategic use case presentations, and implementation with prospective clients
Developed new business reviews with external clients to provide strategic direction, cross-product use, and encourage client
retention. Recommendations to executive team on new partnerships and offerings.
Consult on data aggregation projects across the GMP (Campaign Manager, Display & Video 360, SA 360, Google Cloud, Big Query, and Google Analytics 360).
Arrow Electronics 08/2015-06/2016 Englewood, CO
Display Media Manager
Executed digital media planning & buying, drove display asset creation, allocated media across traditional display, retargeting, and lead generation placements.
Provided weekly reporting/tracking to Digital Marketing Officer and other executive teams for all marketing channels goal/management of each individual P&Ls.
Decreased expenditures from 2.5M (Q4 ‘15) to 1M (Q1 ’16) while increasing testing and learning of the display channel. Responsible for execution and adherence to the new budget guidelines for the Ecommerce division with weekly updates to the Finance Team.
Increased the number of digital partnerships (3x) to produce highest quality digital marketing campaigns.
Epsilon 03/2013-08/2015 Lafayette, CO
Manager, Client Service
Promoted from Campaign Manager to Manager, Client Services after only 1 year within company
Executed digital strategy and project management to ensure outstanding client satisfaction for over $3 million in billings.
Presented annual/quarterly business reviews and weekly campaign analytics to clients.
Upsold, Cross-sold, and ensured client retention for over $3 million in revenue for our team
Responded to client RFPs and creative briefs to ensure all campaigns are executed to individual clients KPIs. Created the go to market strategy for over 10 clients spanning multiple verticals.
Lead Strategy sessions with clients to discuss campaign deliverables and project timelines.
Managed Campaign Managers in all aspects of campaign execution and deliverables.
Trained staff on best practices for campaign building/execution/organization.
Grew account load from upselling/cross-selling product set from 4 to over 10 clients including TIAA-Cref.
Responsible for over of the Online Solutions Divisions yearly revenue or over $2M in bookings.
Various Corporations 05/2000-03/2013 Chicago, IL/Denver, CO
Account Manager
Trained staff on new product developments and best practices for digital campaign execution (Digital First Media)
Created the team and mission to work on white glove clientele with larger revenue implications (Digital First Media)
Executed digital strategy/RFPs across multiple digital platforms and user interfaces, including RTB/Exchanges, Mobile, E-mail and SEM/SEO using AppNexus, Google Analytics, Google AdWords, Mojiva, Yahoo APT, Facebook, TubeMogul, DART, DFP, DSM, and The Trade Desk (Digital First Media).
Managed/optimized performance for over 2 Million in quarterly revenue or 40-130 campaigns (Tribune Interactive)
Promoted to T365 Superuser who is responsible for answering/training/communicating to the T365 Sales Team information on DSM/DFP updates, new product launches, and operational/organizational changes. (Tribune Interactive)
Consulted with Advertisers and Marketing Agencies to ensure all project deliverables, guidelines, and pricing were met. (RR Donnelley, Digital First Media)
Provided unbiased and useful Market Research results for 15 Fortune 500 clients and Media Agencies to make strategic Media purchasing decisions.
Negotiated/Estimated/Sold products to Direct Mail Advertisers ensuring the highest level of customer satisfaction (DFM)
Achieved 2007 Sales Region of the Year out of over 1,500 global employees at RR Donnelley.
Wrote creative briefs to communicate advertiser’s campaign objectives accurately to outsourced Creative personnel.
Coordinated all quarterly mailing events for Tempur-Pedic averaging 1.3 million pieces per mailing.
Managed mailing events for American Water’s Homeowner Services Division—mailing events were weekly, semi-monthly and monthly. Annual mailing quantities were 500,000 and accounted for over half of revenue for client. 88 annual mailing events with over 400 independent forms.
Managed twelve business publication circulation databases working with five circulation officials—publishers, circulation managers, and circulation assistants.
EDUCATION
Indiana University Bloomington, IN
B.S., Business with a Marketing Specialization from the Kelley School of Business with a minor in Psychology.
600 Mathews Circle
Erie, CO 80516
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