PHU TRAN adxowz@r.postjobfree.com +1-236-***-****

linkedin.com/in/phutran526

EXPERIENCE

EDUCATION SKILLS&TOOLS

ACTIVITIES

Creative Marketing Director

Vietnam Tech Society

Dec 2020 - Dec 2021

• Conduct strategies & social plan to increase 101% amount of followers on Facebook page in 10 months

• Create brand identity and visual concepts for all activities and marketing collatera l

• Participate in product launching plan and external relations to recruit new user s

Head of Media

Vietnamese Entrepreneurs Network in the USA

Jul 2020 - Dec 2021

• Establish partnership of 215 US and VN businesses Program Specialist

Viet Abroader Business & Career

Aug 2020 - Dec 2020

• Operated 5 webinars to gain 13.3K views

Vancouver, BC

Product Marketing Intern

VNG Corporation Oct 2021 - May 2022 Ho Chi Minh City, Vietnam

• Supported the Marketing Lead in the successful delivery of the monthly marketing plan & campaigns and facilitated daily collaboration within cross-functional teams of the product PUBG Mobile (mobile gaming app )

• Led a two-week campaign resulting in over 9M impressions on social media and +9% new registered users for the product including plan development, project management, execution and report analytic s

• Provided creative briefs to execution stakeholders and monitored & optimized product contents to ensure the top return on investment, conversion rates and social engagemen t

• Worked with third-party media agencies to build and deliver best-in-class plans and brand production materials such as music videos, TVCs, OOH ads, offline activities Marketing Collaborator

The BROS Apr 2021 - July 2021 Hanoi, Vietnam

• Designed artworks (graphic, motion graphic, social posts, short videos and music video teasers) and developed creative visual concepts for the company’s exclusive artists in the entertainment industr y

• Managed artist’s Facebook fanpage and produced its social strategies & content calendar alongside copy-content and paid media team when amplified social campaigns to maintain followers retention and online reputatio n

• Created artist portfolios and proposals using channels’ data keeping up with latest community trends to successfully approach and liaise relevant luxury brands Marketing Assistant

Cascadia College Feb 2020 - Feb 2021 Washington, US

• Created social media marketing campaigns & developed creative concepts including branding, content ideation, publication, and implementation schedules to increase Instagram followers by 36%

• Produced 15 promotional & testimonial videos and captured studio-quality photographs to increase brand awareness, build brand credibility and generate interest to potential customer s

• Designed digital and printed promotional literature, marketing collateral and materials to support international student recruitment in Asian regions and maintain current student retentio n

• Analyzed quarterly social media data and identified opportunities & weaknesses to generate better performance Event Coordinator

Cascadia College Dec 2018 - Dec 2019 Washington, US

• Executed in total 13 social, cultural and educational activities & events to educate, empower and entertain students so as to build a reliable and strong community on campu s

• Led a team of 16 volunteers and directed the International Student Orientation welcoming 30-60 students each quarter to ensure new students were well-prepared to start college and smooth the transition to campus lif e

• Managed outreach marketing & external relations with other on-campus organizations and offices to establish relationship, update to the internal team and communicate with the public effectively HTML/CSS Meta Business Suite Wix

Microsoft Office Suite Google Workspace

Figma Adobe Creative

Creative Planning Strategy Development

Project Management Social Media Bilingual

Final Cut Pro X

Bachelor Degree of Business Administration in Marketing Kwantlen Polytechnic University Jan 2023 Richmond, BC Associate Degree of Business –– GPA: 3.98

Cascadia College Jan 2018 - Dec 2019 Washington, US

• Leadership scholarship 201 9

• Community Service scholarship 201 9

• Phi Theta Kappa Honor Society Ambassador

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