CURT PRINS Principal Product Manager

San Francisco, CA 415-***-**** adxoa6@r.postjobfree.com www.linkedin.com/in/curtprins SUMMARY

Mobile-first product leader with knowledge and experience in eCommerce, Retail, and Payments in Fortune 500 and startups. Led teams to lift revenue, conversions, and user engagement, often in 60 days or less. Built enterprise and mobile apps, launched new features, leveraged data, and mentored product managers for success. EXPERIENCE

Williams Sonoma San Francisco, CA

Lead Product Manager – Product Discovery (Contract) 11/2022 – 1/2023

• Paired analytics with search data to narrow search results and delivered a down-funnel lift of 1.7% in the cart conversion rate in 60 days.

• Boosted lagging search terms by adding a recommendations carousel on the search results page that improved revenue per visit by 1.3%.

• Expanded analytics in the first two weeks to track secondary search metrics to characterize user behavior. Kroger San Francisco, CA

Senior Product Manager – Merchandising Experience (Contract) 12/2021 – 11/2022

• Designed and delivered an enterprise application to manage product assortments that reduced data entry by 72% and reduced inventory error costs by 38% in 60 days after launch.

• Automated vendor product updates and created a centralized entry queue for category managers that reduced weekly assortment revision times by 42%.

• Simplified data publishing methods to trim distribution time from days to minutes. Early Warning Services (Zelle) San Francisco, CA

Senior Product Manager – Mobile 06/2021 – 12/2021

• Converted Zelle’s mobile apps into an innovation platform, growing mobile transaction revenues by $2M while repackaging these new features for banking partners such as Capital One and US Bank.

• Trimmed user onboarding steps in half to increase the conversion rate by 18%.

• Added app observability capabilities by updating Mixpanel and building dashboards in the first two weeks. PoliMobile LLC San Francisco, CA

Product Management Advisor & Consultant 02/2016 – 05/2021

• 10x the user base for a Korean startup by expanding an AI messaging tool from Android Wear to a full Android app; they were later acquired by Samsung.

• Launched an organic chemistry game for an EdTech startup that validated an education model to secure an $800K National Science Foundation grant.

• Mentored over a dozen product managers and leaders to hone their product development and soft skills. Albertsons (Safeway) Pleasanton, CA

Senior Product Manager – Mobile (Contract) 08/2017 – 12/2019

• Leveraged product-led growth to drive annual online revenues from $11M to $100M without paid acquisition support by owning the product strategy and execution for the Android and iOS native apps of Albertsons, Safeway, Jewel Osco, and five other chains.

• Launched new features and tests to reduce 90-day customer churn by 21%, improved cart conversion rates by 24%, and cut checkout time by 55%.

• Increased cart size by 11% by implementing a new search engine, simplifying past purchase cart additions, and optimizing product carousels.

• Launched One-Touch Fuel, a hybrid mobile app that cut time at the pump by 65%, grew redemptions by 31%, and increased store visits by 18% for Albertsons’ loyalty program members.

• Grew MAU by 120% and repeat visitors by 167% organically through App Store Optimization (ASO), optimizing notifications, and app conversion strategies.

• Motivated and helped recruit a high-performance development team from 4 to 20 with a 90% retention rate. Fluency Mobile San Francisco, CA

Founder & Product Lead (Side Project) 01/2015 – 02/2018

• Built 0-1 app to offer on-demand language interpreters for small business users (SMB).

• Leveraged partnerships to add over 5,000 certified interpreters. Symantec Mountain View, CA

Senior Product Manager – Norton Mobile Security 01/2017 – 06/2017

• Launched new features that raised MAU by 18% for Android and iOS apps.

• Designed the Norton Breach Report to inform users about past and future data breaches. CPM Chicago, IL & Minneapolis, MN

Product Management Contractor 12/2010 – 12/2016

• Boosted reward redemptions by 25% by integrating Best Buy’s loyalty program into the apps.

• Drove 100K downloads and 11K store visits in the first 30 days of Target’s Cartwheel for Android launch. SKILLS

Product Mobile Apps (iOS, Android, Azure, React), eCommerce, Agile Methodologies, SCRUM, Product Strategy, Product Marketing, Jira/Confluence

Analytics Data Visualization, A/B Testing, SQL, Python, Adobe Analytics, Adobe Target, Google Analytics, Mixpanel, Localytics, Optimizely

Design UX Design, Wireframing, User Research, User Acceptance Testing, Accessibility, Adobe Creative Suite, Figma, InVision, Zeplin

EDUCATION

General Assembly San Francisco, CA

Certificate, Product Management

University of Detroit Detroit, MI

Bachelor of Arts in Communication Studies, cum laude

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