Sales Manager Development

LAUREN VOORHEES

845-***-**** ***********@*****.*** linkedin.com/in/laurenvoorhees Walden, NY 12586 RELATIONSHIP MANAGEMENT FUNDRAISING DEVELOPMENT MANAGER Astute, highly respected events and project management professional with demonstrated ability to cultivate and maintain relationships. Applies expert troubleshooting abilities and CRM strategy to drive successful fundraising events from inception through execution. Adept at cross-functional collaboration and regularly relied upon to engage 650+ individual donors and 50+ local businesses/community groups. Areas of Expertise:

Strategic Communications – Event Management – Data Management – Project Management – CRM Community Outreach – Social Media – Cross-functional Collaboration – Strategic Planning Customer Engagement – Leadership & Training

EXPERIENCE

Development Manager, Alzheimer’s Association – Hudson Valley, NY 2016–Present Primarily responsible for cultivating and maintaining meaningful relationships with individual donors and company sponsors to raise over $400,000 annually. Develop and follow a comprehensive strategic plan for three events year round, including budgets, timelines, team recruitment and retention, volunteer committee development, and logistics.

● Leadership: Lead three fundraising committees and discuss topics, including revenue, event participant and sponsorship goals for events; serve on the National Advisory Council for the Alzheimer’s Association to build tools, trainings, communications, and surveys to grow the national Longest Day fundraising campaign.

● Strategic Communications: Contact donors via personalized emails, handwritten notes and phone calls to thank them for contributions, share information on allocation of funds and request continued support.

● Logistics Management: Plan and implement three annual fundraising events (two require concurrent planning); manage all logistics related to setup/breakdown, vendors, timelines and volunteer management; implement event promotion strategy via email and social media.

● Training: In collaboration with colleagues, lead online training sessions via Zoom for community leaders and volunteers on best practices for fundraising and gaining donor buy-in.

● Community Outreach & Partnerships: Engage in outreach efforts to foster partnerships with community groups and local business leaders across 7 counties by phone and email; coordinate with the Director of Corporate Relations & Individual Giving to generate potential sponsor leads.

● Strategic Planning: Lead and implement strategy to encourage local companies and community members to get involved in fundraising efforts as sponsors, event volunteers or ambassadors; hold discovery meetings with Hudson Valley business owners to raise awareness of mission and services to gain buy-in.

● CRM: Send messages on topics related to event registration, logistics and milestone reminders using Convio Luminate and Hustle.

● Metrics & Analysis: Assess weekly donor engagement and revenue metrics to inform business growth strategy.

Lauren Voorhees page 2 of 2

Regional Catering Sales Manager, Panera Bread – Hudson Valley, NY 2007–2016 Oversaw new business acquisition and managed an existing book of clients to achieve monthly, quarterly and annual sales goals within an assigned geography. Used strategic sales-building efforts to generate incremental revenue and execute account development plans.

● Operations: Collaborated with internal management team to map processes and ensure high-level service for clients.

● Relationship Management: Cultivated and maintained relationships with 500+ established catering clients; included cold calling, visiting businesses, and attending networking events.

● Outreach: Targeted and secured new business via cold calling.

● Revenue Growth: Played key role in securing a 5% growth in annual catering revenue; secured

$200,000 in annual catering revenue for six cafe locations across four counties. VOLUNTEER EXPERIENCE

Member, Planning Committee, Project Growing Together – Hudson Valley, NY 2022–Present

● Serve on the planning committee for inclusive community garden with a mission to promote intergenerational relationships for all cognitive abilities.

● Plan Earth Day celebration and end-of-season harvest festival. EDUCATION

Bachelor of Science, Early Childhood Education – Elmira College, Elmira, NY

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