FRANCESCA BONI

Madrid, Spain

+34-637****** adxjgx@r.postjobfree.com

Linkedin.com/in/francescaboni1704

South African Italian

PROFESSIONAL SUMMARY

Launched 100+ successful email campaigns for key clients working alongside Samsung Gulf Electronics, Philip Morris, Middle East, and Professional Beauty Middle East

Skills acquired during this time were market research, customer segmentation analysis, social media management, IBM Watson software, client servicing, account team management. EDUCATION

ESCP EUROPE MADRID, SPAIN

MSC Marketing & Digital Media SEPT 2022– SEPT 2023 Specializing in -

- Customer Experience

- Brand building

- Communication 360

BOURNEMOUTH UNIVERSITY BOURNEMOUTH, UNITED KINGDOM BA [HONs] Events & Leisure Marketing SEPT 2017 – JUNE 2021 Final Project -

An investigation into the motivation behind a consumer’s purchasing decisions with Luxury fashion brands: a case study focusing on women expats in Dubai

PROFESSIONAL EXPERIENCE

FLOURISH DIRECT & DIGITAL MARKETING DUBAI, UNITED ARAB EMIRATES Account Executive JULY 2019 – APRIL 2022

- Launched 100+ successful email campaigns for key clients. Highlight was achieving a 21% increase in open rate through A/B testing of content, layout and database segmentation in collaboration with luxury brand Thom Browne.

- Grew a key client's social media reach to 1.4M, an increase of 500% YoY through regular content creation and planning, community management and paid social advertising.

- Conducted a detailed market research report outlining key opportunities and challenges for a key client’s new e-commerce platform launch.

- Supported the agency's key business expansion initiative by identifying and recruiting new client leads and supported sales team in developing and maintaining strategic relationships.

- Led an initiative to increase team productivity through digitizing key internal documents and resources using cloud products

(GSuite)

- Core bridge between client and creative teams, ensuring all processes are completed. FIGJAM DUBAI, UNITED ARAB EMIRATES

Marketing Assistant MAR 2016 – APRIL 2016

- Conducted and delivered a comprehensive brand research proposal identifying opportunities, threats and brand awareness for a key company in Saudi Arabia.

OMNIA DUBAI, UNITED ARAB EMIRATES

Digital Marketing Assistant FEB 2018 – FEB 2018

- Conducted competitor market research of the top branding agencies in the Middle East region.

- Explored the various departments of the agency to gauge an understanding of their specialisms. LANGUAGES, IT & CERTIFICATIONS

English (Native); Afrikaans (Intermediate); Italian (Beginner); Arabic (Beginner) ADDITIONAL INFORMATION

Professional Swimming: International events, Fina World Championships in Dubai & Middle East Acting & Drama: Plays & theatrical performances throughout school

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