Meenal Dobariya 551-***-****

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Product Designer with a background in experience design, architecture, and digital marketing. Skilled in user research, wireframing & prototyping. Strong project management and collaboration abilities. MPS in Digital Media and Bachelor of Architecture degrees. Seeking to apply expertise in creating exceptional user experiences and driving product success.

SKILLS

User Research User Flow Persona Development Journey Mapping Wireframing Prototyping User Testing Information Architecture Digital Marketing HTML+ CSS Figma Sketch Adobe XD Adobe Experience Manager Adobe Suite Sprout Social Office AutoCAD Lumion Google Analytics HubSpot

EXPERIENCE

Digital Experience Assistant

Northeastern University, Boston MA Jan 2022 - March 2023

• Conducted in-depth user experience research via online surveys, guided focus groups to identify pain points and opportunities for improvement; used findings to optimize IT services and systems at Northeastern University

• Spearheaded heuristic evaluation of product design using Nielsen’s heuristics and developed a design strategy to address identified issues; lowered development time for new features by 20%

• Designed intuitive website and mobile application prototypes, performed A/B testing to refine user experience and increase user engagement

Digital Marketing Co-op

Entegris Inc., Billerica MA Jul 2022 - Dec 2022

• Implemented effective SEO strategies, reduced broken links by 66% and errors by 75%

• Led brand awareness initiatives through web pages and social media marketing; generated impressive results: 612,162 impressions, 25,529 engagements, 4.1% engagement rate

• Analyzed user feedback and identified key areas for improvement; decreased customer support issues by 60%; experienced in Agile methodology

Architect

Studio Pracademics, India Nov 2019 - Jun 2021

• Managed 6 projects, ensuring compliance with safety regulations, reducing project delays

• Coached 4 interns and collaborated with cross-functional departments (building code, engineering, building services, 3D modeling) site to identify design modifications; integrated alterations seamlessly, reducing construction time communication collaboration EDUCATION

MPS in Digital Media Northeastern University, Boston Sept 2021- Jul 2023 Bachelor of Architecture Sardar Patel University, India Aug 2014 - Jun 2019

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