Marketing Manager Web Developer

ELENA SHLYCHKOV

********@*****.*** 1-347-***-**** East Rutherford, NJ 07073

Innovative Marketing Specialist, Content Writer and Entrepreneur with 5+years of experience in marketing, web and graphic design, social media, and media advertising. Managed marketing, and email marketing campaigns from ideation to completion. Created UX websites, Ad campaigns, and ESG reports for clients in the Renewable Energy, Electric Vehicles, Trade, and Healthcare industries. Consulted on SEO and marketing strategies, KPI, B2B and B2C project management. Developed and maintained a Business Consulting Website: www.greendeskmarketing.com LinkedIn.com/in/elena-shlychkov-0246b12a

SEMrush, HubSpot, Buffer

UX Web and Graphic Design, Adobe

Google Ads, Google Analytics

Data and Marketing Analytics

Social Media, PR, Paid Ads

SEO Content and Writing for Media

Blogging, Copywriting, MailChimp

Video, Visualization, Infographics

WordPress, HTML, Elementor

Marketing Manager / Web Developer Pfister Energy - Hawthorne, NJ 12/2022 - 02/2023 Worked on website redesign, leading to 25% decrease of bounce rate and 45% increase in page-views. Conducted researched on Consumer trends, Interviewed employees to develop stories for content upgrades. Wrote 12 Bio Profiles, and administered three photo shooting sessions to upgrade 'Our Team' page. Worked with the Executive team on content and marketing plans, SWOT Analysis, KPI, and Brand direction. Presented website and Social Media performance analysis, and SEO strategies during team meetings. Customer Education: worked on design and production of Customer-Facing Proposals and ESG Framework. Led email marketing campaigns and team training sessions via the HubSpot Academy. Marketing Manager / Faculty Teacher Manhattan School of Computer Tech - New York, NY 01/2022 - 12/2022 Secured $75,000 in revenue utilizing lead generation strategies, Google Ads, and Social Media advertising. Worked as liaison with Marketing partners in Canada: managed SEO content and email marketing campaigns. Attended company events to capture videos and photos to upgrade Instagram Reels, Stories and Blog posts. Developed and taught a 600 hrs course for Adult ESL students. Business Owner / Marketing Consultant Green Desk Marketing, LLC - New York, NY 01/2016 - 11/2021 Social Media, PR, Press advisory role, and video production to maximize brand's identity and generate revenue. Wrote Articles, Interviews, and Press Releases and published them in newspapers, and across media channels. Directed Co-Op Marketing projects, wrote copy for flyers, paid Ads, brochures, business proposals, and emails. Project Management and Web Development: Created and maintained websites. Consulted on Google Analytics, SEO, and B2B management.

ESL / ELA Teacher NYCDOE schools - East New York, NY 01/2010 - 10/2015 Provided English Language, English reading and writing instructions for non-English speaking students. Employed kinesthetic, visual, and auditory approaches in teaching. Created age-appropriate curriculum. Planned and coordinated the work of teacher assistants and aids. Summary

Skills

Experience

Evaluated student progress, exams, and prepared attendance reports. Human Resources Coordinator / Website Developer American Training Center Inc. - New York City, NY 01/2006 - 12/2009

Provided Resume Writing training to a diverse community of 700 + international engineering students. Contacted global employers for graduates' job placements, interviews, and job recruitment. Human Resources Coordinator Deloitte & Touché - Falls Church, VA 01/2003 - 12/2005 Reviewed and documented compliance with mandatory and non-mandatory training, and work assessments. Participated in employee recruitment and interview processes. Managed written communication and logistics regarding employee hiring, orientation, laws, and benefits. Wharton School the University of Pennsylvania Penn, PA Expected in 12/2023 Supply Chain Management Program

Udemy Certificate Program New York 05/2023

Certificate : Corporate ESG And Sustainability Consulting Stratford University Falls Church, VA, USA

Master of Arts: Enterprise Business Management

Project Management Certificate- Project Management Institute, NJ, - expected December 2023 Certificate in Email Marketing - HubSpot, 2022

Certificate in Google Analytics - 2021

Certificate in Google Ads - 2021

Teacher of English Language at a Career School - License, 2022 NYC Teacher of Business Disciplines at a Career School - License, 2022 NYC Clean Energy Training and Sustainability: https://bit.ly/42qgxkv RE+ NorthEast 2023, Clean Energy Forum in Boston, MA: https://bit.ly/44zxk6i The Auto Show NYC, 2023 Highlights-The Industry Shift Towards Electrification & Sustainability. (posted on LinkedIn) Education and Training

Certifications and Licenses

Publications and Press Releases

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