Graphic Designer Direct Mail

GE T I N T O U C H

Phone: 817-***-****

Email: robinarmstrong.

********@*****.***

Web: www.robinarmstrong.org

E D U C A T I O N

Texas Tech University, BA

Design Communications

Minor in Illustration

S K I L L S & A B I L I T I E S

Logo design

Corporate branding

Typography

Airbrushing

Photography

Package design

Deadline driven

Lead in a creative direction

Adobe PhotoShop

Adobe Illustrator

Adobe Indesign

Mail Chimp

Point-of-purchase display

Trade show & display design

In-store signage

C A R E E R H I S T O R Y

GRAPHIC DESIGNER, Sr.

TUCKER POWERSPORTS 2022 - PRESENT

Designed

• Specialty Segment Catalogs

• Direct mail Promotional Catalogs

• Package Design

• Navigating and working in Agility PIM environment

• Assisting Content Team with digital flip books

GRAPHIC DESIGNER

DIGITAL CORPORATE SERVICES 2021- 2022

Designed

• Imprints, flyers, posters & banners

• Email campaigns

• Election campaign postcards and mailers

• Tortilla Express News Letter for Mission Foods

• Prepress for print jobs

Production

• Large Digital Xerox Printers

• Mimaki large format digital color printer

• Mimaki UV Printer

• Tortec Laser Engraver

C R E A T I V E C O O R D I N A T O R /A D V E R T I S I N G MA N A G E R R B L S / A S H L E Y H OME S T O R E 2 0 0 3 - 2 0 2 0 Designed

• National newspaper ads

• National four-page inserts

• Direct mail pieces

• Personal direct mail/OTB letters

• Magazine ads

• Displays for promotional sports advertising

• Display banners for digital ad campaigns

• Sales generating company promotional material

• Banners & fliers for trade shows

Robin Armstrong

F R E E L A N C E W O R K

Harris Communications

• Designed, developed, &

implemented major ad campaign

for Lubbock Plaza

The Passport

• Designed decals and

silkscreens; ran stat machine;

performed color separations

Tom Thumb Page Corporate

• Designed color print newspaper

ads for national newspapers

Allan Chapman

• Designed all aspects of record

albums/CD packaging

A W A R D S

• Ashley 15-year Excellence Award

• Ashly 10-year Excellence Award

• Dallas Morning News Design Award

• Collin County College Design Award

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Negotiated

• National newspapers on scheduling of ROP & inserts

• Campaigns for email with our company list and outside list

• Printers on cost & quality for print media

Also

• Designed, produced, & scheduled creative for email marketing

• Led team in creative direction for campaigns

• Helped grow Ashley Homestore from one to eight stores

• Helped open 12 Levitz Mattress Company stores in the DFW & El Paso areas G R A P H I C D E S I G N E R / A D V E R T I S I N G MA N A G E R M J D E S I G N S 1 9 9 9 - 2002

• One-man-show in all aspects of advertising

• Photographed

• Spadeas inserts

• Direct mail pieces

• Designed

• Package labels

• Magazine ads

• Displays for photographing of advertising

• Gift cards

• Store bags

Also

• Negotiated media charges

• Developed in-store signs, flyers, & merchandise tags

• Hand drew & illustrated items for newspaper ads

G R A P H I C D E S I G N E R

C OMP U S A 1 9 9 7 - 1 9 9 9

• Created promotional & seasonal visual displays

• Instructor for design classes

• Designed custom orders for clients

• Created promotional & seasonal visual displays

• Instructor for design classes

• Created crafts, paintings, & instructed classes

• Designed Floral arrangements,sprays,wreaths & taught D E S I G N E R

M J D E S I G N S 1 9 9 0 - 1 9 9 7

Display Designer 1994 - 1997

• Created promotional & seasonal visual displays

Floral Designer 1990 - 1997

• Designed Floral arrangements, sprays, & wreaths

• Designed custom orders for clients Class Instructor

• Crafts, oil & acrylic painting

• Floral arrangements, sprays, & wreaths

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