Alison M. Ford

**** ********* ***** * Westlake, OH 44145

adx0n1@r.postjobfree.com * 440-***-****

• 20+ years of successful Sales and Marketing

• Hunter-Closer/Relationship Building/Needs Assessment

• Account Management/Strong Customer Service Orientation

• Experienced Writer/Editor/Proofreader

A highly motivated and results-driven communicator with qualifications in all aspects of business-to-business sales, marketing strategy, new business development and account management

CORE STRENGTHS

-Sales, new business development and prospecting skills, on phone or in-person

-Consistently meeting and exceeding targets

-Senior living community marketing; healthcare verticals

-Business writing and editing

-Team motivator, mentoring skills, trainer

-Exceeding customer expectations

-Project management, deadline management

-Negotiation, persuasion and strong closing skills

Computer Skills: Excel, Word, Outlook, Contact Management (Salesforce, ACT), Internet research; Order submission software: Citrix, Mactive, Xpance

-Conversational Spanish; Calligrapher; Professional voiceover talent

PROFESSIONAL EXPERIENCE

North Coast Shared Services Alliance, Cleveland, OH Substitute Teacher Dec 2021 to present Serving eight school districts, K-12, in all subject areas, including World Language, Science, Math, ELA and Social Studies.

Interactive Access Corp., Home Office Westlake, OH Inside Product Specialist Jan 2015 to June 2020 IAC is headquartered in Philadelphia, the leader in B2B outbound sales applications. Working from home, for global client Dannon, within very targeted campaigns, managing an active sales pipeline within Salesforce, to promote the brands Silk, International Delight, Dannon and Horizon Organic to key decision makers in Healthcare, College & University and Company Headquarters’ foodservice departments. Self-directed, and disciplined, consistently exceeding quotas, through direct phone calls and email follow-up, extensive notes and database clean-up, developing market intelligence for Dannon, as one of IAC’s strongest performers.

COMS Interactive, LLC, Broadview Heights, OH Inside Sales Specialist 2014 - 2015 Inside Sales Team member for software company promising disease management process to assist nurses with resident assessments, resulting in better documentation, better care and lower hospital readmissions. Exceeded goals scheduling prospects for live webinars for software demos with key stakeholders from both COMS Executive Team and the Administrators and Nurse Managers in database.

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HKM Direct Market Communications, Cleveland, OH Account Executive, 2012 to 2013 Business development Cleveland’s largest and most established commercial printers. Cold phone prospecting, setting meetings companies and organizations to introduce full suite of HKM products and services. Account management of each project won from close to delivery.

Celiac Awareness Tour, Rocky River, OH Regional Sales Manager, 2011 to 2012 Inside Sales producer with new business development focus for gluten-free events company committed to celiac awareness and education. Responsible for writing, presenting and closing sponsorship and exhibitor proposals for gluten-free health expos in eight cities per year. Assist marketing department with all aspects of Tour promotion: ad creation, media placement, press releases, printed materials. 165% of plan at resignation.

The EPIC Group, Rocky River, OH Marketing Consultant, 2003 to 2017 Freelance marketing consultant to marketing firm, serving senior care community chains throughout U.S. Extensive press release and newsletter writing/editing, executed census-building strategies, call center responsibilities; on per-project basis

Dental2U, Westlake, OH Inside Sales - Member Services, 2009-2011 Licensed health insurance agent responsible for all aspects of sales and enrollment for dental insurance coverage, managing office fully to include fielding phone inquiries, AR and mobile dental services details. Interfaced with insurance carrier and dental practices for mutual goal of bringing mobile dental services to nursing home residents across the country

Sun Newspapers, Valley View, OH Account Executive, October 2006–July 2009 Top performing territory sales professional for daily and weekly print, online and niche products for Sun News, The Plain Dealer and Cleveland.com. Heavy cold calling and phone prospecting for fast-paced west side retail territory. Copy writing and ad creation on daily basis, working with advertiser and graphic designer to meet deadlines. Proven closer, building and maintaining revenue in tough environment. Broad range of product knowledge, market information, research and creativity to develop marketing solutions for decision makers and influencers at all levels. Consistently exceeded quota.

POLYCASE, Avon, OH Marketing Manager, September 1997–November 2005 Marketing and promotions for manufacturer of electronic enclosures. Managed databases for publications and vendors. Writer, editor and proofreader for all corporate correspondence, advertising, website copy, press releases. Consultative role with design firms, printers, distributors and sales reps from publications. Project management on yearly product line brochure, initial design meeting to fulfillment.

EDUCATION/TRAINING

University of Connecticut, Storrs, CT attended in pursuit of liberal arts degree

Cleveland State University, Cleveland, OH, B.A. in English, Creative Writing minor

Poetry Editor, Whiskey Island Magazine

New York University, New York, NY Summer workshop in public relations; certificate

Substitute Teacher License, State of Ohio

References Furnished Upon Request