Creative Director, Content Creator

Murad Mohamadali

Contact: +1-615-***-****

Email: ***************.*@*****.***

Atlanta, GA

Experience Summary

Associate creative director, digital content creator and marketing & promo producer with 15 years of professional experience within the On Air Promotions function in the broadcast television media industry.

Have won 4 Promax awards in 3 different Categories at Promax BDA India 2015, 2016 & 2017.

Have won 1 Promax award (Silver) at Promax BDA Asia (Singapore).

Have won the R.A.P.A awards 1998 for best editing (T.V. Show)

Have also directed Public Service Advertisements (P.S.A) and Fusion Concerts (Multi camera setup ) as a freelancer

Able to work in tight and steep deadlines

Job Profile:

Was an Associate Creative Director with Prime Focus Technologies since October 2016 - 2021

Responsible for conceptualizing Creatives/Promos/Packagings at Prime Focus Technologies.

Lead, Oversee & Supervise a team of Promo Producers to execute top quality creatives & marketing materials on a consistent basis and maintain synergy across all communications.

Oversee all copy and content deliverables for the client (Tata Sky).

Summary of Skills:

Progressive fifteen years of professional experience as a promo producer in the TV industry.

Excellent Leadership skills with ability to coach creative teams to improve creatives and producing all work, cost effectively and on schedule.

Comprehensive knowledge of Creative Process, Marketing, Editing, Design, Popular art and Music.

In-depth knowledge of post-production facilities and Final Cut Pro.

Attention to detail with strong communication, organizational and interpersonal skills.

Excellent scripting knowledge with sound knowledge of 2D and 3D graphics software.

Multitasking skills with an ability to work proficiently in a team as well as independently.

Professional History

Position: Associate Creative Director.

Organisation: Prime Focus Technologies.

Duration: October 2016- November 2021.

Responsible for generating creative, innovative, and effective on-air promotions for Tata Sky.

Lead, Oversee & Supervise a team of Promo Producers to execute top quality creatives on a consistent basis and maintain synergy across all communications.

Working closely with marketing department in areas of promotions, sponsorship and presentations.

Create and deliver creative solutions that enhance clients’ market value.

Handle the tasks of developing original ideas for Generic and Special promos.

Position: Sr.Promo Producer

Organisation: ZEE TV Networks- Zee Studio, Zee Cafe

Duration: June 2007- October 2016

Responsible for making creative on-air promotions for English Cluster Channels (Zee Studio & Zee Café).

Perform responsibilities of writing and producing campaigns and Launch Promos

Handle the tasks of supervising and promoting the pre and post production audio and graphic sessions

Responsible for editing promos within brand requirements and specified templates

Handle the tasks of assisting marketing department in areas of promotions, sponsorship and presentations

Responsible for handling daily responsibilities under the management instructions

Position: Promo Producer

Organisation: Play T.V. (November 2005- May 2007)

Responsible for directing and coordinating the production of promos for the Channel

Provide directions to the editing team involved in production of promos by utilizing on-air promotion guidelines and channel broadcast standards.

Responsible for editing scripts and coordinate with actors for promo shoots.

Ensure timely delivery of promos, Marketing Innovations & Channel Av’s to network promotion departments

Position: Sr. Editor / Promo Producer

Organisation: ETC Networks Ltd. (August 2002 – November 2005)

Responsible for Editing Shows & Promos for the Channel and coordinating directly with the programming department for footage & Promo briefs.

Provide directions to juniors in the editing team involved in post-production of shows & promos by utilizing on-air promotion guidelines and channel broadcast parameters

Position: Digital Non-linear editor (Media 100 & AVID Post Production)

Organisation: Prime Focus Pvt. Ltd. (March 1997- January 2000)

Responsible for Editing Shows & Promos, Music Videos, Audio Visuals, T.V. Commercials for Various Production Houses & Channels.

Personal Details

Name : Murad Mohamadali Sundrani

Contact : +1-615-***-****

Educational Qualification: Bach. Of Arts (Mumbai University)

P.G.D.M. - Media & Advertising (Welingkar’s Institute)

Languages Known : English, Hindi.

Hobbies : Sports & Travelling.

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