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Creative Marketing and Brand Strategy

Location:
Ann Arbor, MI
Posted:
April 26, 2023

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Resume:

FIONA HENNE

Ann Arbor, MI *****

adwrpe@r.postjobfree.com • 616-***-****

EDUCATION

UNIVERSITY OF MICHIGAN Ann Arbor, MI

Bachelor of Arts in Communication and Media Aug 2020 - Present Minor in Art and Design

GPA: 3.943

RELEVANT EXPERIENCE

WELCOME HOME YOGA Jan 2023 - Present

Marketing Intern

Based on hundreds of respondents via customer surveys, interviews, and scholarly secondary research, recommended marketing strategies for brand growth

Designed a brand kit to uphold and enhance brand image and appeal to target customers and what they value in their decision-making

Honed customer relationship, account management, graphic design, research, and media planning skills

"WHAT THE F" MAGAZINE Sept 2022 - Present

Marketing Staff Member

Work closely with team members to brainstorm and execute creative marketing initiatives Craft and distribute a bi-weekly newsletter to inform and engage over 1,000 subscribers Design flyers and social media posts for events such as the Women, Queer, and BIPOC Art Fair and magazine launches CAPPO SALES TRACK Mar 2022 - Present

Selected Member

Complete a series of marketing courses to develop a deep understanding of relevant principles and strategies Attend speaker events and workshops to develop skills and stay up-to-date with the latest trends and techniques MICHIGAN COMMUNICATION AND MEDIA PROFESSIONALS Sept 2022 - Present Active Member

Attend a variety of speaker events and conferences to gain insights into industry best practices Network with communications and marketing professionals to build meaningful relationships and gather valuable insights OTHER EXPERIENCE

JOHN BALL ZOO Grand Rapids, MI

Seasonal Food and Beverage Cashier June - Aug 2019 Satisfied customers’ needs by accurately completing orders in a timely manner Cleaned and organized workspace to maintain a sanitary work environment Communicated effectively with team members, management, and customers to answer questions and resolve issues ASA CHILD CARE Grand Rapids, MI

Assistant Child Care Supervisor June-Aug 2021

July-Aug 2022

Supervised activities and implemented behavior redirection when necessary Took charge and created teachable moments for children while resolving conflicts and providing solutions Followed all child care protocols to maintain a safe environment TECHNICAL SKILLS

Adobe Creative Suite (Illustrator, Phototshop, Acrobat Pro, InDesign) Microsoft 365 (Word, Excel, PowerPoint)

Google Workspace

Qualtrics XM

Brandwatch



Contact this candidate