Product Coordinator Marketing Specialist
Resume:
Kristin Diesel
Dilligent professional transitioning into the field of data analytics with a track record for helping small businesses achieve big goals. Experienced in finding, transforming, and translating metrics to inform strategic decisions. *******.******@*****.***
Chattanooga, TN
EXPERIENCE
Belhop Inc — Recruiting Marketing Specialist, September 2021 - March 2032
-Managed digital pay-per-click advertising programs with popular job sites.
- Collaborated to reduce key spend: cut cost per application by 80% & cost of a new hire to 5th job by 55%
- Researched best practices to keep job ads optimized for each campaign and platform
- Researched, cleaned, and processed historical budget data to provide higher-quality baseline metrics
- Collaborated with senior leadership to forecast hiring needs for upcoming months and establish a monthly Recruiting Team budget
- Developed dynamic and sustainable recruiting strategies to meet anticipated sta ng needs
- Collaborated with key stakeholders to establish key applicant milestones for future KPIs
- Analyzed relevant data and prepared reports and presented at meetings with stakeholders
- Created a dynamic and comprehensive dashboard in Google Sheets to inform team members of progress to monthly, quarterly, and yearly hiring goals, budget, and spending broken into views based on multiple criteria
-Created end-of-month reporting for Recruiting Team spending and reconciled invoices
- Established historical record of team KPIs, OKRs, relevant procedures, ads, job descriptions
- Collaborated monthly with team leadership to determine the budget distribution and keep stakeholders informed of changes in priorities over the course of the month Belhop Inc —Recruiter, March 2020 - September 2021
-Reviewed employment applications, candidate backgrounds, skills, compensation needs, and other qualifications to meet hiring goals
-Managed candidate activity within Applicant Tracking System (ATS). Rock/Creek — E-Commerce Product Coordinator 2007 - 2019
-Maintained data integrity and performed routine data audits within NetSuite before, during, and after merging with Camping World (Uncle Dan’s)
-Detected and resolved data quality issues & discrepancies for integrity and quality control.
-Import product SKUs, entering & updating purchase orders, sales prices, & season changes.
-Maintained communication between the buyers, brands, sales reps, and marketing teams to schedule bulk product uploads for web page creation
-Format written copy and visual assets for brand continuity and SEO opportunities, categorize and import data to create thousands of individual product pages
-Composed descriptions of merchandise for posting to online storefronts, auction sites, and other shopping Web sites.
-Curating collections for micro-shops based on sport, interest, or occasion.
-Assisted in establishing Rock/Creek's initial presence on Amazon
-Applied well-developed communication, interpersonal and collaboration skills to build e ective working relationships with vendors and partners.
-Assisted the marketing team with large SEO projects such as keyword research, data collection, link optimization, and site auditing.
SKILLS
CRM Management
Data Analysis
SQL
Tableau
Google Suite
Microsoft O ce Suite
Data Visualization
E-Commerce
SalesForce
WordPress
Excel/Google Sheets
Tenacious Work Ethic
Attention to Detail
Self-Starter
Creative Problem-Solving
EDUCATION
OMCA Certified
March 2023
Certification for Digital
Marketers - Associate
Eastern Univerity, St.
Davids, PA — Bachelor of Arts
September 2002 - May 2006
Interdisciplinary Studies
References
Sara Lewis 423-***-****
Director of Sporting Goods,
TNF USA
Macey Watson 423-***-****
Recruiting Team Lead,
Bellhop, Inc
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