Interactive Media and Marketing Manager

Frank Garcia

760-***-**** *******************@*****.***

SKILLS SUMMARY

With more than twenty-five years of experience in the Marketing and Public Relations Department at Pomona Valley Hospital Medical Center as the Interactive Media and Marketing Manager, my career brims with high-impact media coverage on health care topics that relate to current health issues ranging from Diabetes, Cardiac and Cancer treatments and most recent, the COVID-19 pandemic. Skilled in crisis communications, I have served as the bilingual spokesperson on media matters concerning union negotiations, and reputation management. My areas of expertise also include internal communications strategies that effectively motivate, inspire, and engage Associates. EXPERIENCE

Pomona Valley Hospital Medical Center, Pomona, CA

9/95 - 02/21

Marketing and Public Relations Interactive Media and Marketing Manager Responsibilities include:

• Lead web site/social media and Intranet Content Management

• Served as crisis communicator and spoke person; provided media training and coaching for physicians and hospital leadership

• Managed Spanish communication, developed and implemented strategy to support Latino initiatives

• Design and creates Hospital’s internal and external collateral material

• Lead in design and launching all three hospital websites

• Managed department budget and payroll

• Lead internal communication for all Associates

• Lead graphic designer for printed materials

• Managed communication with Spanish speaking audiences

• Advertising development and implementation

• Internet Marketing and SEO (Search Engine Optimization)

• Marketing and Communication support for the Product Lines Select Accomplishments

Lead creator for all four social media sites. Developed a format to properly engage with our followers and assure that all HIPPA regulations were never violated. I also standardize all Spanish communication. Community Services Coordinator 12/2006 - 05/2012

• Community Outreach

• Hospital’s Speakers Bureau

• Graphic layout for the Associate Newsletter

• Physician Referral Call Center

• Supervised Junior Staff

Community Services Representative 09/1995 – 12/2006

• Physician Referral Call Center

• Health Fair and Community Events

Education

University of La Verne

Bachelor of Science in Organizational Management

Additional Skills

Software experience Mac and PC, Microsoft Office, Adobe Creative Suite – InDesign, Illustrator and Photoshop.

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