Yelitza Molina Urquiola
Fontainebleau Blvd. Ap **2. Miami – FL. 33172
Phone Number: +1-786-***-**** / email: **.********@*****.***
@ym.urquiola
Professional Review
More than 25 years of experience in managing key business processes (sales, operations and human talent).
Academic Studies
Degree in Industrial Relations (Human Resources) - 1993. Universidad Católica Andrés Bello. Caracas - Venezuela.
Experience
Global Business International - Miami Office: Business Consultant (2019 - Current) Responsibilities:
§ Design and Implementation of Company Business Plan.
§ Leading and training company's sales team in order to achieve designed business plan.
§ Definition and monitoring of sales team's commercial effectiveness metrics.
§ Design of strategies to attract new businesses and manage commercial
§ alliances.
§ Design of strategic commercial plans for the company and its clients, in order to increase commercial productivity.
§ Conceptualization and creation of Efficient Training Models to develop key skills in company's commercial team members.
§ Conceptualization of Business Models for foreign investors seeking to create their own business platform in the United States.
§ Design of Products and Services Catalog, suitable to monetize business ideas.
§ Evaluation and presentation of business opportunities tailored to investment profile of entrepreneurs and of business people, wishing to invest in the United States.
§ Conceptualization and design of best operational and commercial practices for companies wishing to optimize their business platforms.
§ Definition of organizational models and intelligent functional redesigns (profiles, roles and responsibilities), aligned to the strategic plans of each business. Achievements:
§ Increase in business turnover, through the design and implementation of the Commercial Master Plan.
§ Design of Cost structure of Products and Services Portfolio, aiming at increasing profitability.
§ Conceptual design of company's first info-product as a permanent monetization strategy.
§ Increase of billing level of Strategic Clients through the implementation of Operation Models, Commercial Management Models and key performance indicators. Global Business International - Venezuela Office (2015 - 2018) Business Developer
Responsibilities:
§ Identification of direct and indirect business opportunities, defining strategies to develop market niches.
§ Design of Customer Acquisition Plans and Commercial Alliances nationwide.
§ Development of push & pull strategies to increase product portfolio profitability.
§ Definition and implementation of Customer Loyalty Plans.
§ Development of Service Protocols in order to provide unique experiences for company's clients.
§ Development of commercial synergies to increase business opportunities.
§ Provide support to the international projects unit. ENA Consulting Training CA - Consulting Manager (2001 -2015) Project Leader in the optimization of operational and commercial processes in mass consumption companies.
Responsibilities:
§ Project management to improve business performance indicators in mass consumption clients for sector food, beverage and services.
§ Design and implementation of training models for automated sales forces - Sales Force Automation (SFA School).
§ Training plans to develop competencies in work teams.
§ Commercial Coaching.
§ Development of talent recruiting plans and measurement of potential as input for career development plans within the organization.
Achievements:
§ Design of Key Account Management Model for mass consumption companies, with an impact on the Development of company's Large Accounts.
§ Redesign of Commercial Function of a Sausage Company, which meant an increase of 60% in commercial team ́s productivity.
§ Development of a Commercial Reinvestment Model to build up loyalty of Retailers and Distributors in Food Companies.
§ Development and implementation of Business Certification Model for jobs in the Sausage and Bakery industry "Master Butcher" and "Master Baker" respectively, with a direct impact on the loyalty of last link of commercial chain and an increase of 30% in product turnover at the point of sale.
Amway Corporation: Independent Business Owner Venezuela (1998-2018) Development of independent Businesses leveraged on Network Marketing Business Model. Responsibilities:
§ Development of Business Plans.
§ Design of training plans and talent development.
§ Sales Planning
§ Marketing of product lines
§ Development of Marketing Networks locally and internationally Achievements:
§ Design of Business Plans focused on the Individual Potential of each entrepreneur, based on the implementation of a Business Partner Development Model, which resulted in the scaled growth of 6 local entrepreneurs.
§ Design of the Effectiveness Model of the Independent Business Owner, through which the operational, commercial and financial efficiency indicators were measured.
§ Development of the Business Loyalty Model.
Distribuidora Polar Metropolitana - DIPOMESA.
Industrial Relations Analyst (1994-1998)
Responsibilities:
§ Lead recruitment, selection and hiring functions of company ́s staff.
§ Management of talent development.
§ Administration of Wages, Salaries and Benefits.
Achievements:
§ Conceptualization and structural design of the Central Database for recruiting staff.
§ Design and implementation of Polar ́s Intern Model in Strategic Alliances with the main universities in the Metropolitan Area.
§ Development and implementation of the Contribution Model to the National Education and Training Institute (INCES, as per its Spanish acronym), which contributed to the maximization of the benefits linked to company contribution.
Professional and Personal Competencies
§ Achievement orientation
§ Teamwork
§ Relationship skills
§ Proactivity
§ Problem solving
§ Creativity
§ Project Management