Research Assistant Graduate

SHREEPRIYA JASRAPURIA

667-***-**** adwe1u@r.postjobfree.com LinkedIn Portfolio Website

EXPERIENCE

Nykaa

Product Designer Jan 2019 - Nov 2020 1 Yr 11 mos

• Targeted over 17 million users on digital platforms and directed them to physical stores by providing comprehensive and timely information about in-store offerings, brands, and events to promote services through in-store experiences.

• Created and delivered responsive web design solutions for the new retail page on the web applications, post implementation we observed a significant increase in user interaction by 80% on Nykaa’s retail portal.

• Added features to navigate to the nearest store locations and provided filters to list them down on criteria like brand availability we discovered 24% fewer calls to the support center and improved the customer satisfaction quotient by 20%, one of the most crucial metrics for the organization.

• Administered over 20 interviews of retail staff, conducted surveys of more than 500 participants, performed competitive analysis to understand user needs on the new Nykaa Retail Portal.

• Spearheaded a team of representatives from product, retail, sales & support groups and delivered a successful customer facing retail portal launch on the web applications. InterMiles

Product Strategy Aug 2016 - Jul 2017 1 Yr

• Constantly collaborated with stakeholders from analytics & digital marketing to analyze traffic growth, identify show-stoppers in user journey and recommended measures to overcome those while advocating for user needs.

• Led the research for "Don't Stop Collecting," a business initiative to provide consumers with a seamless experience for redeeming their earned miles. The project resulted in a 40% increase in conversion rates, further advancing the overall objective of customer satisfaction and promoting the ideas to enroll in the loyalty programs.

• Influenced product owners and stakeholders through the presentation of user research, data, and design rationale.

PROJECT & ASSISTANTSHIP

Campus Life - University of Maryland Baltimore County Graduate Assistant - Design Sep 2021 - Present 1 Yr 7 mos

• Managing the design for the multiple social media accounts across the campus life operations. As they serve as an essential resource for the students to keep up with ongoing events.

• Led and managed over 20 student staff to assign them with weekly tasks and conducted quarterly performance reviews for the students.

Security Privacy Engineering Lab - University of Maryland Baltimore County UX Research Assistant Jun 2022 - Sep 2022 4 mos

• Led the investigation for accessibility and privacy needs of users with vision and hearing impairments in IoT-enabled smart home environments. 25 participants were interviewed to understand their preference for receiving privacy notifications.

• Designed and implemented a qualitative survey study using Qualtrics and Prolific with 300 participants to understand their privacy notification preferences in smart homes.

• Conducted heuristic evaluation to study privacy settings in various browser UIs. Performed qualitative research with open coding to evaluate participants' responses and generated solutions for accessible notification options in smart home devices.

• Proposed four cross-platform privacy notification prototypes. EDUCATION

University of Maryland Baltimore County

2021 - 2023

Master of Science in Human Centered

Computing GPA 3.96/4

National Institute of Fashion Technology

2017 - 2019

Masters in Fashion Management

University of Mumbai

2013 - 2016

Bachelors in Management Studies

UX Skills

• Wire Framing

• Prototyping

• Visual Design

• Information Architecture

• Story Boarding

• User Flows

• User Research

• Surveys & Interviews

• Heuristic Evaluation

• Usability Testing

• A/B Testing

• Card Sorting

Tools

• Figma

• Adobe XD

• Miro

• InVision

• Adobe Illustration

• Adobe Photoshop

• Tableau

• Google Analytics

• HTML

• CSS

• Java

Soft Skills

• Empathy

• Problem Solving

• Communication

• Creativity

• Leadership

• Collaboration

• Time/Project Management

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