Development Manager, Customer Success

LAUREN PATEL

Arlington, MA *****

www.linkedin.com/in/lauren-patel-a971805

******.*******@*****.*** 978-***-****

DEVELOPMENT MANAGER

Respected sales & marketing strategist, with 12+ years of progressive career experience positioning teams to surpass ambitious revenue objectives. Results-driven, relationship cultivator, with marketing and event experience.

Areas of expertise include…

●Sales Management Initiatives

●Relationship Management

●Expert Lead Generation

●Analytics and Reporting

●Event Planning

●Account & Vendor Management

●Fundraising

●Customer Success

●Corporate Sponsorship

COMPUTER SKILLS

LinkedIn, MS Word, Excel, Access, Microsoft Office, Salesforce, Adobe, Advantage, PowerPoint, 6Sense, Canva, SLACK, WebEx, Jira, Marketo, Zoom Info, Hoovers, Monday, Trello, Email Playground, Facebook, Instagram

PROFESSIONAL EXPERIENCE

MARKETING PROGRAMS MANAGER April 2022 - February 2023

VERACODE, Burlington, MA

Marketing Manager Lead Generation and pipeline velocity for Global Engagement Center

●Developed middle-of-the-funnel marketing campaigns to drive interest and increase sales

●Cross Department collaboration with creative, product marketing, and Product Engineers

●Configured Marketo automation rules and segmentation lists based on prospect categories

●Maintained a data-driven approach to analyze, monitor and communicate the effectiveness of campaign emails, ads, and webinars

SR. CAMPAIGN DEVELOPMENT MANAGER, January 2018- April 2022

LEUKEMIA & LYMPHOMA SOCIETY, Wellesley, MA

Campaign manager and team lead of Peer to Peer fundraising at Corporate Sponsorship

●Exceeded community initiative event goal of $1.5m revenue in FY2020, FY2021

●High-impact peer-to-peer fundraising with corporations, community, and schools

●Led committee fundraising challenge of 24 executives that raised over $200K FY 2019, FY 2020

●identified, recruited, and stewarded volunteer & fundraising campaign participants

●Secured leadership committee members & large corporate sponsorships

EVENT COORDINATOR -CONTRACTOR March 2017 - September 2017

SKILLSOFT, Nashua, NH

Managed corporate marketing’s largest annual customer event.

●Reformatted and edited presentations and updated all event documentation and event apps

●Maintained seamless organization and accuracy for optimal client experience and event success

●Led the organization of just over 100 speakers’ presentations for the website and app

●Managed registration and reservation process for 1,000+ registrants

●Responsible for customer service and FAQs by email and phone

SR. BUSINESS DEVELOPMENT REPRESENTATIVE, January 2015 to February 2017

PEOPLEFLUENT, Waltham, MA

Collaborated with Sales Leadership and built pipeline through research and outreach, cold calls, and emails. Managed sales campaigns targeting top prospects.

●Researched, identified, and prospective new business opportunities

●Managed renewals and multi-year contracts

●Led team of 10 in converting leads into qualified pipeline options

●Started opportunities for $2mil+ of pipeline yearly

SR. ACCOUNT EXECUTIVE-NEW BUSINESS SALES, May 2014 - December 2015

IPSWITCH, Lexington, MA

Developed sales pipeline via phone, internet marketing, and online demonstrations.

●Effectively utilized sales process methodology while tracking all activity with Salesforce

●Maintained technical knowledge of the product, solution fit, and competition.

●Exceeded 2014 first-quarter goals, among the top 5% of the team

●60% Expired renewal business, 40% new name business

BUSINESS DEVELOPMENT CONSULTANT, January 2012 - May 2014

SKILLSOFT, Nashua, NH

Built strategic business cases for enterprise accounts, partnering with Regional Account Executive.

●Identified business fit to C-suite contacts by aligning business needs to solutions.

●133% of FY meeting goal Q2-Q4

●Consistently exceeded goal of 8-10 meetings monthly

●47% of initiated sales started c-suite decision-makers

PROGRAM CONSULTANT, EDUCATIONAL TRAVEL January 2010 - Nov. 2011

EXPLORICA, Boston, MA

Responsible for creating price quotes, negotiating travel fees, closing and forecasting. Created marketing tools and strategies for increasing student enrollment.

●Worked with Program Management to assist with travel details and logistics

●Identified high school and higher education prospects

●Developed and nurtured relationships with clients for long-term travel multi-year travel plans

●Maintained or exceeded quota and sales goals

●Administered sales process, from pre-enrollment to post-departure

SENIOR ACCOUNT EXECUTIVE, November 2007 to February 2009

MyStudentBody.com, INFLEXXION, Newton, MA

Outside Sales Executive and sales strategist for the Eastern US Region.

●Adeptly provided web-hosted demonstrations for MyStudentBody.com

●Managed trade show booth set-up and execution for conferences and onsite demonstrations.

●50% multi-year contracts of new business sales, 95% renewal sales

●Successfully negotiated pricing and contract agreements

INSIDE SALES, REVENUE CYCLE MANAGEMENT & EMR SOFTWARE, March 2005 -July 2007

ATHENAHEALTH, Watertown, MA

Inside sales and Business Development of Revenue Cycle Management and EMRs

Western US Region – CA, WY, NV, AZ, Awarded 100% Sales Achievement Award 2006

●Second highest performing towards goal quota attainment 2006 & 2007, third top for inside sales

●Responsible for over $4m in revenue

●Attained 100% lead coverage for the largest territory with consistently high call volume by 33%

EDUCATION

Bachelor of Arts in Psychology – Concentration Behavioral Science

Salve Regina University, Newport, RI

Training:

Matthew Dixon & Brent Adamson’s Challenger Sales Training, Basho Sales Industries Training, Sandler Sales Training, President’s Club, Peak Sales. Veracode’s VeraAcademy Marketing Certification

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