Loan Processor Event Planner

PAMELA WYLIE

MARKETING & SALES PROFESSIONAL

Plainfield, IL 60585 248-***-**** ***************@*****.*** https://www.linkedin.com/in/pamela-wylie-71a26324/

Over 17 years as a customer-driven marketing and sales professional, specializing in fostering long-term customer relationships and sales acceleration, with demonstrated success in building and sustaining high-value partnerships. Strategic thinker, skilled in creating and implementing effective marketing plans, driving sales growth, and building strong relationships with customers and stakeholders. Passionate about people, I have a strong desire to help my team, our business, and our customers grow. Dedicated to exceeding expectations to positively impact the bottom line.

AREAS OF EXPERTISE & COMPETENCIES

●Consultative Selling

●Contract Negotiation

●Marketing Strategy

●Salesforce Proficiency

●Email Marketing

●Digital Marketing

●Client Satisfaction

●Account Management

●Partnership Building

●Sales Enablement

●Coaching and mentoring

●Training & Presenting

PROFESSIONAL EXPERIENCE

Measured Marketing, Inc. (MMi) Chicago, IL

EXECUTIVE VICE PRESIDENT (VP/GM 6/2017-6/2021) 6/2021-Present

Responsible for all aspects of marketing agency operations including account and customer management, creative service, media planning/production, staffing, and vendor management

●Increased efficiency by 20% and reduced costs by 15% YOY.

●Manage 14+ professionals across various departments, including hiring, training, and performance management, and ensuring appropriate staffing for client needs.

●Create and execute go-to-market plans for clientele including copy, design, and email + digital campaigns.

●Develop and execute comprehensive marketing and sales strategies that align with clients' goals and objectives.

oClients include Audacy, the University of Chicago, and Great American Finance.

●Coach and mentor staff to cross-sell, up-sell, and prospect

●Manage vendor and partner relationships including data usage, pricing, and execution.

●Proven ability to build and maintain strong relationships with clients, stakeholders, and staff.

●Strong communication, negotiation, and conflict-resolution skills.

Measured Marketing, Inc. (MMi) Chicago, IL

DIRECTOR OF BUSINESS DEVELOPMENT 2/2016 - 6/2017

●Developed/implemented a business development strategy which led to a 23% increase in revenue.

●Led development of sales team efforts of direct and digital marketing.

●Created and leveraged relationships to drive growth in sales and year-over-year revenues.

●On-boarded, trained, and delivered ongoing training to reseller clients.

●Enhanced training curriculum to target diverse learners and provide best practices and cutting-edge techniques.

Measured Marketing, Inc. (MMi) Chicago, IL

SALES SUPPORT MANAGER 2/2016 - 6/2017

●Led a team of 15 sales support specialists, providing coaching and training performance.

●Managed relationships with C-Suite executives at major media company clients.

●Created and deployed email campaigns via MailChimp, and Constant Contact (including customer journeys).

●Provided day-to-day leadership to the sales support team; set goals and developed sales strategies and targets.

●Increased revenue by 25% through an effective email product roll-out campaign in 30+ markets.

●Led quarterly business reviews with the VP of Digital Sales for largest account.

Measured Marketing, Inc. (MMi) Chicago, IL

SENIOR ACCOUNT MANAGER 9/2013 - 7/2014

●Managed day-to-day relationships with Digital Sales Managers at major media companies.

●Built email proposals, recommended best practice deployment strategies, and upsold when appropriate.

●Lead point of contact for 10 markets, generating $15 million in annual revenue.

●Created strategic sales plans catered to category-specific advertisers

●Provided ongoing in-person market training to media client resellers (20-45 ppl per session).

OTHER PROFESSIONAL EXPERIENCE

National GoLocal Manager, WebQA, Inc. (now GovQA/Granicus), Woodridge, IL

Sales Coordinator and Event Planner, DMI Hotels, Inc., Naperville, IL

Loan Processor and Credit Manager, Wells Fargo Bank, N.A., Shorewood, IL

Executive Trainee and Second Floor Manager, Von Maur, Ann Arbor, MI

EDUCATION

Michigan State University, East Lansing, MI

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