VINCE KODIKAL

User Experience Strategist and Design Leader

Bellevue, WA 98006 • 206-***-**** • adw3ue@r.postjobfree.com • www.linkedin.com/in/wolfshead98040 •

www.kodikal.com

User-centric leader with over a decade of experience steering the design and delivery of applications, products, and interfaces for companies such as IQVIA, Swedish, Microsoft, and Amazon. Highly effective in uncovering insights and driving all stages of user experience design, including prototyping, testing, and evaluation. Influential communicator who can lead teams to elevate the experience across various touchpoints and position offerings at the intersection of a company’s mission and consumer needs.

SELECTED ACHIEVEMENTS

Work with AI/ML teams to match patients using their electronic health records to suitable trials from within Epic or using a simple PDF upload, saving about 200,000 hours per trial with 100,000 patients in a study ultimately reducing screen failure rates that cost pharmaceutical companies $14b annually.

Recipient of the CEO’s Award for an AI project involving pharma sales called Next Best Action.

Improved discovery and predictive analytics of sites and cohorts by 23% through development of a patient registry.

Reduced number of Directly Responsible Individuals (DRIs) to mitigate low-level incidents by 60% using machine learning assisted automation in Microsoft Flow (now Microsoft Automate).

Increased numbers of new and existing patients to virtual telemedicine by 10% due to an easier onboarding experience.

Improved data security classification by 83% and improved meta-data tagging by 35%.

Increased Office 365 onboarding and migration from on-prem by 48%.

CORE COMPETENCIES

User Experience Design

UX Research and Iteration

Product Development

User Journeys and Flows

Requirements Gathering

Prototyping and Testing

Information Architecture

Storyboards and Wireframes

Leadership and Collaboration

PROFESSIONAL EXPERIENCE

IQVIA, Seattle • Director of Experience Strategy Nov/2021 - Present

Lead teams of 15+ members composed of researchers, designers, developers, project managers, and finance team members.

Own creation of a patient-facing app for clinical trial recruitment, monitoring, and advocacy focusing on conditions such as breast cancer, diabetes, atrial fibrillation, and amyotrophic lateral sclerosis.

Develop experience strategy, define roadmap for research and design, and collaborate with business team, doctors, and pharma company to align on priorities; gather requirements through a five-day Google design sprint.

Interview pharma scientists, sales professionals, doctors, nurses, patients, and family members to create scenarios, user journeys, storyboards, wireframes, and prototypes, driving user experience design.

Work with AI/ML teams to match patients, meeting inclusion/exclusion criteria to suitable trials within Epic using electronic health records or using a simple PDF upload, saving ~200,000 hours per trial with 100,000 patients and reducing screen failure rates costing $14B per year.

Research pharmacogenomics and biomarkers and ways to introduce them in patient journey for diagnosis and treatment (mRNA + CRISPR) to allow drug developers to investigate how a patient’s genes could affect their response to new medicines.

Recipient of CEO’s Award for AI project involving pharma sales called Next Best Action.

IQVIA, Seattle • Associate Director of Experience Strategy Sep/2018 - Nov/2021

Served as part of analytics center of excellence and data warehouse team, working on reference data management and stewardship, and driving UX research, UX design, user flow creation, prototyping, and user testing.

Led a 16-member product team of analysts, therapeutic strategy leads, clinical research assistants, doctors, finance and procurement staff, and government regulators.

Spearheaded strategy workbench product for clinical trials to simulate a trial based on real world data of patient population and site availability to facilitate running of costs and mitigation of unforeseen issues before selecting a study site.

Improved discovery and predictive analytics of sites and cohorts by 23% through development of a patient registry.

Microsoft, Redmond • Senior User Experience Designer Jun/2017 - Sep/2018

Served as lead designer for Azure Incident Management product.

Worked with researchers, project managers, and DRIs to learn about incident management creation, transfer, mitigation, post-mortem, on-call resourcing and allocation, smart assistant, rules management, and outages.

Used contextual walkthrough to learn about how directly responsible individuals (DRIs) resolve incidents.

Attended design thinking workshops to create user journeys and evaluate existing incident management experiences using DevOps tools, automating incident mitigation through an audit of task logs.

Evaluated ITIL methodologies to identify best practices and UX opportunities.

Collaborated with Microsoft research to obtain input to identify Microsoft service processes and third-party integration points.

Executed complex interactive prototypes via AI to simulate system interactions, incident resolutions, and configuration.

Worked towards a new visual language (Fluent) informed by existing design patterns.

Performed rigorous user research and testing using CIT to validate visual metaphors and conceptual frameworks.

Reduced number of Directly Responsible Individuals (DRIs) to mitigate low-level incidents by 60%.

Swedish Health Services, Seattle • Senior User Experience Designer Feb/2017 - Jun/2017

Performed competitive analysis of existing mobile apps for virtual health care, operating systems,

and UI patterns.

Gathered user insights and vet scenarios through interviews with doctors, patients, nurses, and

lab technicians.

Designed user flows and wireframes for Swedish Express Care app; drove storyboard design and implementation of prototypes.

Increased numbers of new and existing patients to virtual telemedicine by 10% due to an easier

onboarding experience.

Amazon, Seattle • Senior User Experience Designer Jun/2016 - Feb/2017

Used contextual walkthrough to learn about how users, local sellers, and international sellers communicated and interacted within Amazon shopping app and Amazon seller central interface during checkout process.

Built interactive prototypes Amazon UI platform to test with users and present web lab data to research and engineering teams.

Created an inventory of widgets on relevant web and mobile pages to present to localization team for validation.

Consistently tested app and gained insights on payment preferences from local and international sellers in UAE and shoppers.

Successfully implemented cash on delivery system after partnering with local payment partners based on user preferences.

Microsoft, Bellevue • Senior Program Manager, Compliance Sep/2015 - Jun/2016

Worked with legal and engineering teams to define compliance process in product lifecycle and classify data accurately.

Tested Microsoft Store user journey via a visualization tool and recommended best practices for accessibility.

Helped design a GDPR validator tool that would visually segment and map data types for classification in data center.

Improved data security classification by 83% and improved meta-data tagging by 35%.

The Boeing Company, Seattle • Senior Product Designer Jan/2012 - Sep/2015

Performed deep study of workflows of pilots, first officers, and ground operations roles to identify operator needs, future flight deck needs, and pilot performance to inform tool, technology, and solution development.

Collaborated and performed strategic planning with pilots and engineers to devise an incremental feature launch roadmap.

Worked with industrial design teams at payload concepts as well as Honeywell to unify hardware and software efforts.

Designed architecture and UI for new touch-enabled flight deck to enable fast conceptualization, prototyping, iteration, building, and evaluation.

Microsoft, Redmond • Senior User Experience Architect Jan/2011 - Jan/2012

Developed user journeys and design patterns for Microsoft Volume Licensing to centralize and simplify licensing experience.

Studied and analyzed processes that linked channel partners, customers, and employees using scenario-focused engineering.

Enabled a single authentication/authorization process.

Created an interoperability layer to enable data sharing and onboarding other services quickly without impacting user experience.

Improved management of reseller accounts and unified sales data across continents.

EDUCATION

Design and Implementation of Clinical Trials, Informatics Training – The Johns Hopkins University

Accessibility Studies – University of Pittsburgh

UX Design Foundations - Google

Bachelor of Fine Arts (BFA) in Product Design – University of Mumbai

SOFTWARE SKILLS

Adobe Creative Suite

Microsoft Word, PowerPoint, Excel, Visio

Microsoft Power BI

Microsoft Azure

Sketch

Figma

Axure

Tableau

Infosario Clinical Trial Management System

eCOA – electronic Clinical Outcome Assessment

eConsent

eTMF – electronic Trial Master File

Dialogflow

Tensorflow

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