Ux Designer

Worked for Mothercare Indonesia as the website faced navigational issues. The nature of the site encourages a product-based search and assumes that users know what they are looking for. Executed a solution with a personable approach based on user needs. After our improved information architecture, the home page increased customer retention from 20 to 50%. Designed a new Gro mobile app that transforms plant shopping journey using AR and provides user convenience and the luxury of personalization and customization. Conducted market research and 3+ iterations of wireframing, prototyping, and user testing that improved the overall user experience

Nirali Asmani

Product Designer

EXPERIENCES

Pathloom 02/22 - 06/ 22

Designed an IOS app from concept to delivery through 4+ iterations of wireframing, prototyping, and user testing that helps outdoor enthusiasts to manage their logistics. Improved user satisfaction by introducing the "weather on your trip" feature and safety notifications in the app. Utilized the design system in Figma that helped to speed up the process. Collaborated with cross-functional teams through the design process and stakeholder alignment, which improved the user's prioritization process.

Experience Design Intern

Cognizant 12/19 - 12/20

Led the quick lane store finder redesign project for ford motors, improved the search feature, and incorporated a more robust design hierarchy.

Improved the all-store locations page and increased user engagement by 36% by conducting usability testing sessions with store managers.

Collaborated with the SWEs, and PMs using an agile development framework to ensure quality delivery. Provided business support to other departments through RFPs. User Experience Designer

Ranosys India

08/19 - 12/19

UI/UX Designer

Semantic India

01/18 - 08/19

Led design of android, IOS, and web portal for the 'MyBenefits' platform for the insure-tech industry that provides employee benefits and wellness solutions to B2B clients and increased revenue by 27% through the improved user journey and stronger design hierarchy.

Utilized material design and Human interface best practices and collaborated with SWEs and PMs using the agile framework to ensure quality delivery.

UI/UX Designer

BlackBean India

03/17 - 01/18

Designed event applications, brand identity development for printing services and multiple events at BlackBean. Designed a Car renting solution and brand guidelines for a Saudi client called Theeb. UI/UX Designer

Seattle- based designer

crafting purposeful experiences

Portfolio LinkedIn Email for humanity.

EDUCATION

Masters in User Experience at Arizona State University (4.33/4.0) 2021-2023 B.Tech in Computer Engineering at UTU India 2012- 2016 SKILLS

Design: Interaction Design, User Research, Information Architecture, Rapid Prototyping, Usability testing, Design System, Inclusive Design, Responsive web Technical: Figma, Adobe Suite(Ps, Ai, Xd), Sketch, Invision, Miro, Jira, Axure, Zeplin, HTML, CSS Collaboration: Agile Development, Asana, Slack

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