Social media marketing intern

Skylar P. Knitowski

Eugene, OR 512-***-**** ***************@*****.*** www.linkedin.com/in/skylarknitowski/ EDUCATION

University of Oregon Eugene, OR

Bachelor of Science in Business Administration (BA) Expected June 2023 Concentrations: Marketing & Entrepreneurship

Minor: Legal Studies

● GPA: 3.8

Dean's List Spring & Fall 2020, Spring & Fall 2021, Spring & Fall 2022

● Relevant Coursework: Marketing Management, Business Strategy & Planning, Launching New Ventures, Entrepreneurial Marketing, Marketing Research, Marketing Communications, Consumer Behavior, Business Analytics I & II

WORK & LEADERSHIP EXPERIENCE

Alpha Chi Omega, Alpha Kappa Chapter Eugene, OR

President December 2021 - December 2022

- Led, organized and managed 170 member university sorority chapter to achieve the highest standards of excellence across Oregon’s campus, receiving Sorority of the Year and Chapter Management Awards, all while ranking #1 in grades for all terms of my presidency.

- Developed and executed a comprehensive marketing and recruitment strategy, resulting in a 26% increase in membership and a 17% increase in revenue.

- Managed a team of executive and committee members in creating and implementing a strategic plan for the chapter, resulting in an increase in chapter engagement and a 97% retention rate.

Homer Stockholm, Sweden

Social Media Marketing Intern Summer 2022

- Developed social media strategy and tracked engagement across various platforms to identify high performing ideas and campaigns for scalability.

- Increased social media follower count over 20% in two months on Instagram, increased monthly viewers by 2.7K in three weeks on Pinterest, and created more than 60 original content posts for Facebook, Instagram and Pinterest. Alpha Chi Omega, Alpha Kappa Chapter Eugene, OR

Vice President of Membership Programming January - December 2021

- Responsible for planning and executing internal events and programming that increased chapter engagement by 15% over the fiscal year.

- Developed and implemented a comprehensive membership programming plan that included educational, philanthropic and social events.

- Leveraged data and feedback from members to evaluate and improve programming efforts, resulting in increased member satisfaction.

SKILLS, ACTIVITIES & INTERESTS

Skills: Proficient in Microsoft Excel, Word and Powerpoint; Google Docs, Sheets, and Slides; Tableau Public; Social Media Platforms, including Facebook, Instagram, Pinterest, Twitter and Tiktok; Canva

Activities & Interests: Fashion, Styling & Design, Painting, Interior Design, DIY Projects, Cooking, Travel & Adventure

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