Kelly Collins

Marketing Professional

Winhall, VT 05340

advrhp@r.postjobfree.com

+1-508-***-****

Demonstrated success in brand management business development and planning, as well as change management. Instrumental in achieving/exceeding corporate targets, fostering client/stakeholder relationships, and formulating communication material for executives. Innate ability to pinpoint market demands and develop solutions anchored in brand integrity and consumer insights. Recognized for organizing and managing programs, identifying consumer requirements, building a truly customer focused culture, and providing information through appropriate channels. Excellent communicator innately committed to conduct at the highest standards of integrity and professionalism. Authorized to work in the US for any employer

Work Experience

Marketing and Communications Manager

VNH - White River Junction, VT

January 2022 to Present

Responsible for executing and optimizing the marketing strategy for long term marketing growth initiatives. Articulate a written message in a clear and compelling manner and verbally communicate ideas, analysis, and strategies effectively to a variety of audiences. Work cooperatively with others and build organizational capacity to achieve results. Create and use systematic processes to achieve goals. Taking a long-term view and using the “why” of the work that is being done and connecting it to the strategic framework. Utilize strong technical, creative, and project management skills in all areas of the job.

Marketing and Communications

• Create and execute a strategic multi-channel marketing and communications plan; including social media, digital advertising, video, and traditional print and radio

• Develop consistent messaging that supports NH’s brand both as a stand-alone organization and member of the Dartmouth-Hitchcock Health system

• Create and generate external e-newsletter, including stories and content in support of VNH strategies and the marketing and communications plan

• Create marketing plan, strategic outline and budget

• Support and develop employee newsletter content in support of VNH strategies and the marketing and communications plan

• Produce marketing analytics to present and inform message strategies

• Maintain and update VNH external and internal website

• Event coordination, planning, marketing and execution

• Optimize website for SEO purposes

• Build meaningful and collaborative relationships with staff, patients, and community members

• Support D-HH Health System communication initiatives

• Demonstrate commitment to service excellence

Assistant Vice President/Marketing Officer

Monson Savings Bank - Monson, MA

2016 to 2021

Maintained uniformity in company brand, voice, and messaging by devising and executing long and short- term strategic marketing plans for Monson Savings Bank. Organized and managed community outreach programs, events, and activities aimed at elevating brand awareness and accomplishing designated business targets. Graduated from Leadership Pioneer Valley in 2019. Contributed in designing and developing marketing collateral, such as web content, print, and digital advertisements, social media, presentations, email, and direct mail campaigns, videos, and collateral. Managed company and executive leadership's participation in events, including sponsorships, tradeshow, and seminars. Ensured proper allocation and utilization of resources by creating and managing marketing budgets. Utilized Inlighten

- Apollo Digital Signage Bundle for content development and management of in-branch televisions. Evaluated organizational processes as well as coordinated with risk management/compliance team to ensure strict regulatory compliance.

• Played an anchored role in accomplishing growth of products and services, including lead generation, awareness, and consideration through proper planning and execution of integrated marketing programs.

• Created and produced more than 15 television commercials, including persons chosen, scripts and questions, choice of locations, and final production process in close collaboration with WGBY.

• Strengthened productive relationship with print media personnel as well as wrote press releases and created advertisements in coordination with graphic artist.

• Built and fostered productive relations with vendors across multiple industries, including television, radio, social, and digital, advertising (print, billboards), and graphic design.

• Designed, developed, and, maintained Bank's website as well as evaluated, redesigned, and launched updated website twice in close collaboration with team. Marketing/Event and Social Media Consultant

KACMARCOM - Amherst, MA

2010 to 2016

Facilitated clients in accomplishing short- and long-term targets by delivering quality guidance to clients on marketing strategies, including internet marketing, social media, networking, website development, marketing research, and strategic planning. Developed and maintained websites as well as managed A-Z trade shows and events, email marketing campaigns, Facebook, Twitter, Google Analytics, Blogs, YouTube marketing, and e-newsletters aimed at enabling clients in accomplishing greater visibility and growth while serving as consultant. Promoted brand messaging by interacting directly with members. Established new avenues for clients in understanding "a picture is worth a thousand words".

• Ensured recruitment of top industry talent by recommending and executing robust strategies for recruiting new followers and members, while optimizing marketing communication strategies.

• Contributed in elevating brand awareness by organizing and managing overall aspects of small to large scale meetings, events, and trade shows.

• Managed external and internal communication projects to support marketing initiatives, including online marketing (e-blasts, e-newsletters, and e-campaigns), sales communications, collateral, promotions, advertising, and direct mail aimed at accomplishing designated business targets. Additional experience as Marketing & Communications Project Manager for The Mahawie, as Office/ Marketing - Event Marketing Consultant for Ventfort Hall, as Channel Marketing Project Manager/ Consultant, - Marketing Communications Consultant for EMC, as Managing Director Web & Event Consultant for MARCOM Consulting, as International Marketing Specialist for Process Software, and as Marketing Admin for Food Dynamics.

Education

Bachelor of Arts in Communications

New England College

Skills

• Strategic Planning & Executing

• Social Media Planning

• Campaign Development

• Project Management

• Public & Media Relations

• Content Development

• Email Marketing

• Google Analytics

• Search Engine Optimization (SEO)

• Web Development

• Graphic Design

• CRM Software

• Microsoft Office

• Digital Marketing

• Event Marketing

• International Marketing & Event Experience

• WordPress

• Press releases

• Social media management

• Multichannel marketing

• Content management

• Media relations

• Senior Leadership

• Branding

• Canva

• B2B marketing

• Google Suite

• Google Ads

Additional Information

Board of Directors Square One - Development Committee and Finance Committee 2019 - present Graduated from Leadership Pioneer Valley 2019

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